1. ONLINE
Deal or No Deal?
30%
Percentage of contestants who
couldn’t remember the last
online promo they redeemed:
OFFLINE
Deal or No Deal?
21%
Percentage of contestants who
couldn’t remember the last
time they redeemed a physical
coupon:
Percentage that weren’t sure
they’d ever redeemed a physical
coupon:
15%
$0-24,999
$25,000-49,999
$50,000-74,999
$75,000-99,999
$100,000-124,999
$125,000+
24%
31%
20%
12%
6%
7%
Who Wants to Be a Millionaire?
(average income of contestants)
Other
20%
Baby Stuff
5%
Clothing, Shoes
& Accessories
39%
Food & drink
(grocery)
22%
Health & Beauty
8%
Households
10%
BananaRepublic,BedBath&Beyond,
Carter’s, Chipotle, CVS, DSW, Dunkin’
Donuts, Express, Gap, Gymboree,
Kohl’s, Macy’s, Target, Uber, Ulta Beauty,
Victoria’s Secret
T
hePricE is Righ
t
Average year contestants were born:
1988
Total number of contestants:
323
Female
Male
64%
36%
Deals & Promos: Do They Work on Millennials?
If an online promo, where’d you find it?
WHEEL
OF
DEALS
Email
56%
Brand
site
16%
Social media
8%
Googled it
8%
Other
13%
Behind this door are some fave responses to,
“Which brand and what did you get?”
Why’d you redeem this promo?
60%
50%
40%
30%
20%
10%
0%
I was going to buy
something anyway; it
just lowered the price
It was a time-
sensitive deal
Other
It was a big enough
discount to get me to
shop
I just really like
the brand
Physical promo/deal
Onine promo/deal
On a scale of “Hate it” to “Love it,” contestants ranked
how they prefer to receive promos/deals. Average rankings:
Given to me online in the moment
Received by email
Googling it myself
Social media
Physical mail
H
ate
it
Lam
e
Don’tcare
Like
it
Love
it
“Can’t remember the brand
but it was for a disposable cup
that lets girls pee standing up.
Whaaaaaat.”
“Diapers - Diapers.com - yes I’ve
hit that stage in my life where I get
excited about Diapers...this won’t
happen again until I turn 80 - I hope.”
“Seamless (food, yes I know,
Millennials are fat and lazy).”
“Fresh Direct -- $50 free because it
was my first time. They literally bought
me dinner. See what I did there?”
“Bed Bath & Beyond, 20% off. I got an
end table, Mom came through with the
coupon though, so might not count?”
“A coupon in a newspaper for a
free Insomnia Cookie.”
Of those who did, brand and what it was for:
Amazon, Banana Republic, eBay,
Express, Gilt, J. Crew, Kohl’s, Living
Social,LOFT,Modcloth,PapaJohn’s,
Shutterfly, Target, The Limited,
Victoria’s Secret
Health & Beauty
8%
Memberships &
Subscriptions
3%
Travel
6%
Other
35%
Clothing, Shoes
& Accessories
39%
Food & Drink
(restaurant)
9%
We asked Millennials: What’s the last promo you
redeemed? (both online and offline)
DATA POWERED BY The hyper-conversion widget for any brand
ONLINE Offline
ONLINE Offline
Best responses:
“My girlfriend said yes.”
What’s The bEst Deal you’ve ever gotten?
39%
Percentage of contestants who
report never receiving a good
deal on anything:
Percentage that got some
serious steals (like...A NEW
CAR! j/k)
61%
“One time I traded cotton candy for drink tickets
in Aruba and ended up getting drunk all night for
free...or for cotton candy actually...”
“50% off j.crew sale. 50% OFF LIKE DO THEY
WANT ME TO GO BROKE CAUSE OK.”