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ORGANIZATIONAL OBJECTIVES Section 1.3 (Day 1)
Types of Organizational Objectives To be the leading sports brand in the world To make products that outperform competitors Gain 40% market share in athletic shoes Introduce three new athletic shoe products  To make athletic shoes that outperform competitors
What are the functions of organizational objectives? ,[object Object],[object Object],[object Object]
Why do businesses set aims and objectives? ,[object Object],[object Object],[object Object],[object Object]
What are the levels of business objectives? ,[object Object],[object Object],[object Object]
What is the difference between a vision and a mission? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the difference between aims and objectives? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the difference between strategies and tactics? ,[object Object],[object Object]
What are the levels of strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are typical strategic objectives? ,[object Object],[object Object],[object Object],[object Object]
What are tactical objectives? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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1.3 Organizational Objectives Day 1

  • 2. Types of Organizational Objectives To be the leading sports brand in the world To make products that outperform competitors Gain 40% market share in athletic shoes Introduce three new athletic shoe products To make athletic shoes that outperform competitors
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