SlideShare una empresa de Scribd logo
1 de 70
Social Media Roadmap,[object Object],Lee Odden - @leeoddenTopRankMarketing.com,[object Object]
TopRankMarketing.com,[object Object],[object Object]
 Digital Marketing & PR Agency
Search, Social Media, Online PR
 Consulting, Implementation, Training,[object Object]
“Marketers who embrace social media will outdistance competition, build community following, and boost loyalty”,[object Object],(Forrester Research 2009),[object Object]
TopRank Social Media Poll,[object Object],6 of the top 10 tactics:,[object Object],Social Media,[object Object]
B2B & Digital Media,[object Object],Forrester & MarketingProfs,[object Object],B-to-B Marketing in 2009,[object Object],Joint Study,[object Object]
Marketing Budgets Go Social,[object Object],Marketingsherpa,[object Object],2008 Study of ,[object Object],Social Media ,[object Object],Marketing & PR,[object Object]
[object Object]
Improve customer relationships
Improve recruiting
Reduce customer service costs
Improve search engine rankings
Increase media coverage
Influence salesBenefits of Social Media,[object Object]
Social Media is new territory for most.,[object Object]
What Kind of Relationship?,[object Object]
Traditional customer communications: ,[object Object],marketing, sales, customer service,[object Object]
Customers want a conversation with the brands they buy from,[object Object]
Customer Conversations,[object Object]
Companies are reacting,[object Object]
900+ Social Media Examples,[object Object],Source: http://wiki.beingpeterkim.com,[object Object]
But social media execution,[object Object],is all over the board,[object Object]
Social Media Fail,[object Object]
With social media, ,[object Object],many companies are lost.,[object Object]
Barriers to Social Adoption,[object Object]
A map can do wonders,[object Object],for finding your way.,[object Object]
Social Media Roadmap,[object Object]
Launching a social media effort,[object Object],can feel like a,[object Object]
Social Media Marketing Roadmap - TopRankMarketing.com
The question is…,[object Object],Are you a base jumper,,[object Object]
Or a lemming?,[object Object]
Starting with social tactics spells disaster,[object Object],Social mediaputs buyers, not marketers, in control,[object Object],“Build it, they will come” seldom works,[object Object],Social Media tool choices are secondary — start with audience first,[object Object],Forrester Research “Using Buyer Social Behavior To Boost B2B Social Media Success”,[object Object]
Start with a destination & direction.,[object Object],Get to know the terrain and tools.,[object Object]
Technology and platforms that facilitate:,[object Object],Conversations,[object Object],Connections,[object Object],Sharing,[object Object],Influence,[object Object],Customer Relationships,[object Object],Opportunity to listen, engage & be useful,[object Object],What Social Media IS,[object Object]
Direct marketing,[object Object],Controllable,[object Object],A campaign,[object Object],Easy to measure ,[object Object],   (in the same old ways),[object Object],Social Media is Not Just Another Place to Publish Advertising,[object Object],What Social Media IS NOT,[object Object]
The first step in a social media engagement,[object Object],is listening.,[object Object]
Insights on what customers are saying about your brands, company, products and executives,[object Object],Gather information for profiling customers on the social web,[object Object],Identify influentials,[object Object],Competitive research,[object Object],Keyword research for social media optimization,[object Object],Measure effects of blogger outreach & social media marketing efforts,[object Object],Why Listen?,[object Object]
What to Monitor?,[object Object],Brands,[object Object],Products,[object Object],Company,[object Object],Business Units,[object Object],Executives,[object Object],Thought leaders,[object Object],Competitors,[object Object],Include sentiment: “sucks” “scam” “kudos”,[object Object]
Types of Content to Monitor,[object Object],News,[object Object],Blogs,[object Object],Social Tags,[object Object],Forums,[object Object],Twitter,[object Object],Comments,[object Object],Video,[object Object],MSM,[object Object]
Types of Monitoring Tools,[object Object],Data Aggregation,[object Object],blogpulse.com,[object Object],trackur.com,[object Object],Source Data,[object Object],Data Analysis,[object Object],radian6.com,[object Object],techrigy.com,[object Object],search.twitter.com,[object Object],blogsearch.google.com,[object Object]
Mapping a ,[object Object],Social Media Plan,[object Object]
Social Media Roadmap,[object Object],Metrics,[object Object],Tactics/Tools,[object Object],Strategy,[object Object],Objectives,[object Object],Audience,[object Object]
Social Media Best Practices,[object Object],Create a strategy,[object Object],Match metrics to objectives,[object Object],Commit resources & time,[object Object],Welcome participation, feedback, co-creation,[object Object],Be transparent with intentions & identity,[object Object],Understand you do not control the message,[object Object],“Give to get”,[object Object]
Social Media Worst Practices,[object Object],Being fake – in any way,[object Object],Not listening,[object Object],Being pushy, salesy,[object Object],Oblivious to formal & unwritten social rules,[object Object],Expect traditional marketing outcomes,[object Object],Using social media solely as a dumping ground for traditional ads,[object Object]
Social Media Gone Right,[object Object],Groundswell Winner,[object Object],Effort to attract young customers – free checking,[object Object],[object Object]
 Blog
 YouTube
 Facebook
 Flickr
 Twitter
 Online and offline adshttp://www.youngfreealberta.com/groundswell,[object Object]
Social Media Gone Right,[object Object],http://www.youngfreealberta.com/groundswell,[object Object]
Young and Free Campaign Results:,[object Object],2 million impressions,[object Object],2,300 new accounts,[object Object],$4 million in new deposits,[object Object],$179,000 unpaid media,[object Object],Social Media Gone Right,[object Object]
Social Media Roadmap,[object Object],Audience,[object Object],Objectives,[object Object],Strategy,[object Object],Tactics/tools,[object Object],Measurement,[object Object],Who are you targeting?,[object Object],[object Object]
How do they participate, if at all? Considerations:,[object Object],[object Object]
 Preferences
 Methods of publishing & sharing,[object Object]
Gain customer insight
Educate
Build thought leadership
Gain more media coverage
Promote products/services
Augment SEO program,[object Object]
Social Media Roadmap,[object Object],Audience,[object Object],Objectives,[object Object],Strategy,[object Object],Tactics/tools,[object Object],Measurement,[object Object],What technology will you use?,[object Object],[object Object]
Social network – your own?
Wiki
Forums
Reviews

Más contenido relacionado

La actualidad más candente

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Facebook Marketing Proposal Template PowerPoint Presentation Slides
Facebook Marketing Proposal Template PowerPoint Presentation SlidesFacebook Marketing Proposal Template PowerPoint Presentation Slides
Facebook Marketing Proposal Template PowerPoint Presentation SlidesSlideTeam
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
YouTube Marketing Proposal PowerPoint Presentation Slides
YouTube Marketing Proposal PowerPoint Presentation SlidesYouTube Marketing Proposal PowerPoint Presentation Slides
YouTube Marketing Proposal PowerPoint Presentation SlidesSlideTeam
 
Social Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation SlidesSocial Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthornsauravstudio45
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.Padraig Boyle
 
Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptBhavesh Gudhka ✔
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Linkedin marketing strategy
Linkedin marketing strategyLinkedin marketing strategy
Linkedin marketing strategyDaizy digital
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
social media proposal
social media proposalsocial media proposal
social media proposalReportGarden
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 

La actualidad más candente (20)

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
social media strategy
  social media  strategy  social media  strategy
social media strategy
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Facebook Marketing Proposal Template PowerPoint Presentation Slides
Facebook Marketing Proposal Template PowerPoint Presentation SlidesFacebook Marketing Proposal Template PowerPoint Presentation Slides
Facebook Marketing Proposal Template PowerPoint Presentation Slides
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
YouTube Marketing Proposal PowerPoint Presentation Slides
YouTube Marketing Proposal PowerPoint Presentation SlidesYouTube Marketing Proposal PowerPoint Presentation Slides
YouTube Marketing Proposal PowerPoint Presentation Slides
 
Social Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation SlidesSocial Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation Slides
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
Social Media Marketing plan
Social Media Marketing planSocial Media Marketing plan
Social Media Marketing plan
 
The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.
 
Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & Concept
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Linkedin marketing strategy
Linkedin marketing strategyLinkedin marketing strategy
Linkedin marketing strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
social media proposal
social media proposalsocial media proposal
social media proposal
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 

Destacado

Social Media Marketing English Edition
Social Media Marketing   English EditionSocial Media Marketing   English Edition
Social Media Marketing English EditionVinny Wu
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
 
Telco Experts Partner Programs Ver2
Telco Experts Partner Programs Ver2Telco Experts Partner Programs Ver2
Telco Experts Partner Programs Ver2RCN Business
 
Telco open stack use cases james thorne
Telco open stack use cases   james thorneTelco open stack use cases   james thorne
Telco open stack use cases james thorneSriram Subramanian
 
Quantum retail, digitalization and multichannel for telco sales and service c...
Quantum retail, digitalization and multichannel for telco sales and service c...Quantum retail, digitalization and multichannel for telco sales and service c...
Quantum retail, digitalization and multichannel for telco sales and service c...Indra Company
 
Why only ppc expert can manage ppc campaign?
Why only ppc expert can manage ppc campaign?Why only ppc expert can manage ppc campaign?
Why only ppc expert can manage ppc campaign?Gusani Tech Ideation
 
Content Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingContent Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingTopRank Marketing Agency
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingTopRank Marketing Agency
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP TopRank Marketing Agency
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingTopRank Marketing Agency
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationRachel Vacek
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And PortKeiichi Daiba
 
[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And PortKeiichi Daiba
 

Destacado (20)

Social Media Marketing English Edition
Social Media Marketing   English EditionSocial Media Marketing   English Edition
Social Media Marketing English Edition
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media Marketing
 
Telco Experts Partner Programs Ver2
Telco Experts Partner Programs Ver2Telco Experts Partner Programs Ver2
Telco Experts Partner Programs Ver2
 
Telco open stack use cases james thorne
Telco open stack use cases   james thorneTelco open stack use cases   james thorne
Telco open stack use cases james thorne
 
Social Media Marketing Maps
Social Media Marketing MapsSocial Media Marketing Maps
Social Media Marketing Maps
 
Quantum retail, digitalization and multichannel for telco sales and service c...
Quantum retail, digitalization and multichannel for telco sales and service c...Quantum retail, digitalization and multichannel for telco sales and service c...
Quantum retail, digitalization and multichannel for telco sales and service c...
 
Why only ppc expert can manage ppc campaign?
Why only ppc expert can manage ppc campaign?Why only ppc expert can manage ppc campaign?
Why only ppc expert can manage ppc campaign?
 
Retail transformation v.2.0
Retail transformation v.2.0Retail transformation v.2.0
Retail transformation v.2.0
 
Content Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingContent Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank Marketing
 
Seize The Cloud
Seize The CloudSeize The Cloud
Seize The Cloud
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
aaa
aaaaaa
aaa
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP
 
prova tre
prova treprova tre
prova tre
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B Marketing
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post Implementation
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And Port
 
Drupal101
Drupal101Drupal101
Drupal101
 
[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port
 
prova
provaprova
prova
 

Similar a Social Media Marketing Roadmap - TopRankMarketing.com

Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationJake Aull
 
Social Media Marketing For Software Authors
Social Media Marketing For Software AuthorsSocial Media Marketing For Software Authors
Social Media Marketing For Software Authors2Checkout
 
Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PREoin Kennedy
 
Leadership_SocialMedia_4-14-11
Leadership_SocialMedia_4-14-11Leadership_SocialMedia_4-14-11
Leadership_SocialMedia_4-14-11Sagesse, Inc.
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media SeminarNatalie
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social MediaRobin Low
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social MediaShailesh Ghimire
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONEbethjbates
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 

Similar a Social Media Marketing Roadmap - TopRankMarketing.com (20)

Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media Strategy
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Marketing For Software Authors
Social Media Marketing For Software AuthorsSocial Media Marketing For Software Authors
Social Media Marketing For Software Authors
 
Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Share
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PR
 
Leadership_SocialMedia_4-14-11
Leadership_SocialMedia_4-14-11Leadership_SocialMedia_4-14-11
Leadership_SocialMedia_4-14-11
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media Seminar
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
 
BizSoMe seminar
BizSoMe seminarBizSoMe seminar
BizSoMe seminar
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social Media
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 

Más de TopRank Marketing Agency

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingTopRank Marketing Agency
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsTopRank Marketing Agency
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesTopRank Marketing Agency
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?TopRank Marketing Agency
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenTopRank Marketing Agency
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...TopRank Marketing Agency
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground UpTopRank Marketing Agency
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingTopRank Marketing Agency
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersTopRank Marketing Agency
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRTopRank Marketing Agency
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16TopRank Marketing Agency
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerTopRank Marketing Agency
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinTopRank Marketing Agency
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessTopRank Marketing Agency
 

Más de TopRank Marketing Agency (20)

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Your Marketing Golden Ticket
Your Marketing Golden TicketYour Marketing Golden Ticket
Your Marketing Golden Ticket
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office Success
 

Social Media Marketing Roadmap - TopRankMarketing.com

Notas del editor

  1. http://www.emarketer.com/Article.aspx?R=1007108
  2. http://www.flickr.com/photos/stuckincustoms/3289167043/
  3. Reviews, Twitter, Forums, Crowdsourcing, Social Network
  4. http://wiki.beingpeterkim.com
  5. Fake Walmartblog, Racy Video attributed to Quiznos, Skittles giving up home page to Twitter, Belkin accused of hiring people to write positive reviews
  6. http://www.flickr.com/photos/gregorytaylor/229872911/
  7. BASE Jumping © Doug Blane AG3W13 PICTURE CREDIT DOUG BLANE Dr Gravity BASE 229 BASE Jumping Cheddar Gorge Anon Great Britain 
  8. Learn about social media, tools and business impact:
  9. Worst practices
  10. Young & Free Alberta by Common Wealth Credit Union. A credit union in Alberta started a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits.
  11. Young & Free Alberta by Common Wealth Credit Union. A credit union in Alberta started a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits.
  12. Modeled after the Forrester POST Method of developing a social media strategy
  13. Modeled after the Forrester POST Method of developing a social media strategy
  14. Modeled after the Forrester POST Method of developing a social media strategy
  15. Modeled after the Forrester POST Method of developing a social media strategy
  16. Modeled after the Forrester POST Method of developing a social media strategy
  17. build this out as the workshop flows, show this slide as the workshop progresses
  18. http://checkoutblog.com/
  19. Add a flowchart to compliment
  20. Twitter serves as status update & point of contact for offline/online networking 140 character or less ensures quick digestion Able to monitor via keywords/brand name to respond to any questions/concerns immediately Posting links is a great opportunity for promotions Brand Management opportunities
  21. Twitter serves as status update & point of contact for offline/online networking 140 character or less ensures quick digestion Able to monitor via keywords/brand name to respond to any questions/concerns immediately Posting links is a great opportunity for promotions Brand Management opportunities
  22. http://sphinn.com/story/79876;
  23. http://www.toprankblog.com/2009/03/twitter-user-discovery/