My presentation on SEO for large sites at Affiliate Summit East 2011

1. SEO for large sites @tomcritchlow www.distilled.net

2. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!

3. slideshare.net/tomcritchlow/

4. SEO in 2011 How To Deliver Documents

5. SEO Is Technically Challenging

7. We live in the future

8. But Let’s Get The Basics Right First

9. Measure Everything How To Deliver Documents

10. “ In a startup you are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity Mark Suster

11. “ In a startupSEOyou are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity Mark SusterTom Critchlow

12. Audit Your Analytics Setup

13. Measure Leading Indicators

14. Manage What You Measure Monitoring things that you have direct control over, such as number of new pages published, can really help you figure out what’s working and what’s not.

16. http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

18. Information Architecture Crucially Important For Large Sites

19. Navigation & Categories Should Correspond to User Behaviour

20. Pagination Is Always Bad for IA

21. Understand Crawl Allowance

22. Faceted Navigation Is Tricksy

23. Use Semantic XML Sitemaps for Indexation Intelligence

25. http://www.blogstorm.co.uk/using-multiple-sitemaps-to-analyse-indexation-on-large-sites/

26. http://seogadget.co.uk/solving-site-architecture-issues/

27. http://seogadget.co.uk/wp-content/uploads/2011/02/SES-2011-Architecture-Richard-Baxter.pdf

28. http://www.distilled.net/blog/seo/a4uexpo-munich-data-feed-seo-advanced-information-architecture/

29. http://www.seomoz.org/blog/an-illustrated-guide-to-matt-cutts-comments-on-crawling-indexation

30. http://www.seomoz.org/blog/information-architecture-faceted-navigation-duplicate-content-oh-my

32. http://dis.tl/benefits-ugc

33. Think of UGC as a valuable finite resource http://www.flickr.com/photos/donsolo/2243154949/

34. Panda How To Deliver Documents

35. Page Quality Is Important

36. Page Quality Is Not Binary

37. How To Deliver Documents http://dis.tl/panda-questions

38. “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole Michael Wyszomierski – Google Employee

39. http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You

40. Large Site SEO Task: Remove Crap Pages From The Index

41. VS Track Page Quality in Custom Variables

42. _gaq.push(['_setCustomVar',1,‘Reviews',‘4',3]); Track Page Quality in Custom Variables

44. http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday

45. http://www.distilled.net/blog/seo/googles-pandafarmer-update-what-to-do-about-it/

46. http://b2b.reevoo.com/resources/ebooks/ugc-and-seo?press

47. http://www.seomoz.org/google-algorithm-change

49. Understand Keyword Themes & Categories

50. Provide Guidance In Your CMS

51. Clean & QA Your Data

53. http://www.slideshare.net/richardbaxterseo/automating-and-scaling-keyword-research

54. http://www.wordtracker.com/academy/long-tail-keyword-research

56. Widgets

57. Truly Awesome Content

58. Repeatable Processes

59. Leveraging Partnerships

60. Content in Scale + Zemanta

62. http://www.seomoz.org/blog/scaling-link-building-whiteboard-friday

63. http://www.oyster.com/hotels/photo-fakeouts/

64. http://www.pitchup.com/

65. http://www.trulia.com/crime/

67. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!