Presentation tips for startups

1. PRESENTATION TIPS FOR
STARTUPS
2014
by
JiYoung MOON

2. JIYOUNGMOON
A Presentation is a Show
You Plan, Develop and Deliver Yourself

3. JIYOUNGMOON
Are You Confident to
Compete with Smartphones
of the Audience?

4. Why Are Most Presentations So Boring?

5. JIYOUNGMOON
MISUNDERSTANDINGS
BORING PRESENTATION!

6. You should deliver as much information
as possible during your presentation.

7. The shorter a presentation is, the better.
So you should minimize the number of slides.

8. A presentation should be fun.
The more the audience laugh,
the more content they will remember.

9. So
what to do for a
winning
presentation
(Not boring your
audience to death)
???

10. THE FIVE COMMANDMENTS OF
WINNING PRESENTATION

11. JIYOUNGMOON
COMMANDMENT I.
Be Short & Sweet
Guy Kawasaki’s
10-20-30 Rule
 10 slides
 20 minutes
 30 point font
FYR only
Be flexible!

12. JIYOUNGMOON
Be a Storyteller
COMMANDMENT II.

13. JIYOUNGMOON
Simplify & Visualize Your Ideas
COMMANDMENT III.

14. JIYOUNGMOON
Be in the Moment & Engage
COMMANDMENT IV.

15. JIYOUNGMOON
COMMANDMENT V.
Close with “Call to Action”

16. PRESENTATION
PLANNING

17. What a Venture Capitalist
Expects from Your Presentation?

18. JIYOUNGMOON
A Venture Capitalist Wants to See:
PROFITABILITY &
GROWTH POTENTIAL
VISION & PASSION
PEOPLE

19. SOURCE: The 10/20/30 Rule of PowerPoint by Guy Kawasaki
1. Problem
2. Your solution
3. Business model
4. Underlying magic/technology
5. Marketing and sales
6. Competition
7. Team
8. Projections and milestones
9. Status and timeline
10. Summary and call to action
Ten Topics a Venture Capitalist Cares about
Grab attention
through storytelling

20. JIYOUNGMOON
How to Craft a Story
for Your Presentation?
Create a Plot First!
And for a Perfect Plot
…

21. JIYOUNGMOON
CONTRAST IS THE KEY

22. JIYOUNGMOON
SOLUTION
FUTURE
FULFILLMENT
SPECIAL
WE
PROBLEM
PAST / PRESENT
NEED
ORDINARY
THEY
Examples of Contrast
V S

23. Adopt the Plot of Hero Myths and Legends

24. RISING HERO
(BRAVE NEW ERA)
INCOMPETENT KING
(DARK PAST)
V S

26. HERO
(WE)
ENEMY
(THEY)
V S

28. JIYOUNGMOON
What is Your Weapon of Choice?
Linear Narrative vs Spatial Narrative

29. JIYOUNGMOON
Presentation Development Process
1ST REHEARSAL
SET THE STRUCTURE &
FLOW OF YOUR STORY
CHOOSE RIGHT
SOFTWARE & TOOLS
DEVELOP
SPEECH NOTES
DEVELOP CONTENT
(SLIDES & VISUAL)
MODIFY THE CONTENT
2ND, 3RD… REHEARSALS
(INCLUDING TECHNICAL PART)
FINAL
REHEARSAL
SUCCESSFUL
PRESENTATION
REPEAT !

30. PRESENTATION
VISUALS

31. THE FIVE PRINCIPLES OF
EFFECTIVE PRESENTATION VISUAL

32. JIYOUNGMOON
Slides Should NOT Upstage Your Presentation

33. JIYOUNGMOON
Do NOT Make “Slideuments”

34. JIYOUNGMOON
Use Colors
Effectively
& Sparingly

35. JIYOUNGMOON
Pay Attention to
the Font
Text in typeface is
also a part of visual
Presentation
Presentation
Presentation
Presentation
Presentation

36. JIYOUNGMOON
Plan Your Appearance
as Part of Presentation Visual
Source: TED.com

37. SLIDE MAKEOVER CLINIC

38. HOW TO SIMPLIFY & VISUALIZE TEXT

39. 3 Do’s of Blog Writing
 First of all, a blog writer should be ‘human’. Nobody likes talking to a
machine. So the writer should offer perspective and have a distinct
voice. Personality, emotional message, empathy are also important.
 It is very important to engage with your audience. In order to do that,
add hyperlinks to third-party sources in your text and make your blog
accessible through social media.
 Finally, you need to visualize. Not just visuals but compelling, curiosity-
provoking visuals work. Infographic could be an effective option which is
both fun-looking and informative.
SAMPLE SLIDE

40. 3 Do’s of Blog Writing
Be Human
 Nobody likes talking to a machine
 Should offer perspective and have a distinct voice
 Personality, emotional message, empathy
Engage
 Hyperlinks to third-party sources
 Make blog accessible through social media
Visualize
 Compelling, curiosity-provoking visuals
 Infographic : effective option both fun-looking and
informative
SAMPLE SLIDE

41. JIYOUNGMOON
3 Do’s of Blog Writing
BE HUMAN
 Nobody likes talking to a machine
 Offer perspective and have distinct voice
 Personality, emotional message, empathy
ENGAGE
 Hyperlink to third-party sources
 Make blog accessible through social media
VISUALIZE
 Compelling, curiosity-provoking visuals
 Infographic: fun-looking and informative
SAMPLE SLIDE

42. JIYOUNGMOON
BE HUMAN
3 Do’s of Blog Writing
ENGAGE VISUALIZE
SAMPLE SLIDE

43. JIYOUNGMOON
Do’s of Blog Writing #3
VISUALIZE
SAMPLE SLIDE

44. CHARTS & DATA VISUALIZATION

45. Mobile OS Global Market Share
SAMPLE SLIDE
As of 1Q 2013
Source: Mobile Apps

46. JIYOUNGMOON
61%
7%
5%
6%
21%
As of 1Q 2013
Source: Mobile Apps
SAMPLE SLIDE
Others
Mobile OS Global Market Share

47. JIYOUNGMOON
As of 1Q 2013
Source: Mobile Apps
SAMPLE SLIDE
61%
7%
5%
6%
21%
Android
Others
iOS
BlackBerry
Windows
Mobile OS Global Market Share

48. JIYOUNGMOON
Tailor an existing chart to a specific focus
Separating
“signal from noise”
is the key

49. JIYOUNGMOONSource: Mashable (August 27, 2013)
Smartphone Penetration by Country
SAMPLE SLIDE
62.2%
62.8%
71.7%
73.0%
10. Denmark
9. UK
8. Hong Kong
7. Sweden
6. Australia
5. Norway
4. Singapore
3. Saudi Arabia
2. South Korea
1. UAE
56.4%
0% 20% 40% 60% 80%
13. USA

50. JIYOUNGMOON
Remember!
Slides are for the audience
NOT your prompter
Visual is about presenting your ideas
NOT for the sake of beauty itself
Balance consistency and variation

51. PRESENTATION
DELIVERY

52. HOW TO ENGAGE WITH THE AUDIENCE

53. JIYOUNGMOON
Understand Your Audience

54. JIYOUNGMOON
Use the Power of Emotional Appeal
Did Kennedy really outwit Nixon in the debate?

55. JIYOUNGMOON
RELEVANT QUOTE
Open Your Presentation with:
CURIOSITY-
PROVOKING IMAGE
PERSONAL STORY

56. JIYOUNGMOON
SUMMARY OF THE
KEY POINTS
CALL TO ACTION
Close Your Presentation with:

57. Effective Presentation Closing
“Why Our Company?”
Inspire your potential clients and partners
to choose you

58. ONSTAGE

59. Source: TED.com Amy Cuddy: Your body language shapes who you are
Open Your Arms to the Audience
NEVER EVER Read Your Slides

60. Tune Your Voice
Practice is important

61. And Most Importantly
BE IN THE MOMENT

62. JIYOUNGMOON
CHECKLIST
Make sure the flow is smooth from the opening
to the closing
Rehearse, rehearse, rehearse
Check the venue and equipment in advance
Prepare for the worst-case scenario
Prepare Q&A List

63. ONE MORE THING
……

64. Photo by betacontinua - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23211051@N05 Created with Haiku Deck
Refer to the keynotes of Steve Jobs
And forget about them!

65. SHOWTIME!
Engage & Inspire the Audience
in Your Own Style
JiYoung Moon • Account Director • The Hoffman Agency
tillmoon@gmail.com / Twitter @MoonJiYoung