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Prague college may_2013
- 2. MYTH #1
Brands are conversations.
MYTH #2
You can befriend a brand.
MYTH #3
Branding is design.
- 6. FACT #1
Brands are metaphors.
FACT #2
You can like a brand.
FACT #3
Branding is meaning making.
- 12. “Life is never made
unbearable by
circumstances, but
only by lack of
meaning and
purpose.”
― Viktor E. Frankl
- 38. Is your brand a story about
a hero? About a journey?
About bringing order to the
world? Is it a love story?