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Generation Y



 Meet your new customer employee



               Jeroen Derynck - The thinking ape

               jeroen.derynck@thinkingape.be



                                                   1
the new way of working


• (Collaboration) Technology
• Workplace
• Conversation
• Culture

                               2
(collaboration) techology




                            3
Enterprise 2.0


An effective ecosystem of social and mobile
technologies that provide rapid and agile collaboration,
information sharing, emergence and integration
capabilities.




                                                           4
WEB 2.0 in the enterprise




                            5
Email... the falling star




                            6
7
8
Convergence




              9
How responsive is your organization?


  "It is not the strongest of the
  species that survives, nor the
  most intelligent, but rather
  the one most responsive to
  change convergence    "

                (C. Darwin)

On the Origin of Species
24/11/1859


                                          10
Generation Y




               11
12
This is your future worker




                             13
They want “Tronics”




                      14
15
16
Your next customer... is your next employee




                                              17
They are mobile




                  18
Social....




             19
Get a (second) life...


 Virtual relationships
 are not sustainable




                         20
Generation Y
and beyond

 Desiring the freedom and flexibility of virtual offices, many
 millennials also want to forego inflexible long hours and
 spend time outside of work focusing
 on their personal lives.
 ... this is certainly a cross-generational concern, but
 millennials are more vocal about demanding flexibility in
 the workplace. There is a shift in the workplace that de-
 emphasizes face-time in the office and puts the focus on
 completing assignments and getting the job done
 without being tied to specific hours.




                                                                 21
Start to see the similarities?




                                 22
Their office




               23
fostering creativity




                       24
Workplace




            25
The 2020 workplace

 An organizational environment
 that provides an intensely
 personalized, social experience
 to attract, develop, and engage
 employees across all
 generations and geographies
 The 2020 Workplace: How
 Innovative Companies … by
 Jeanne C. Meister, Karie Willyerd




                                     26
The office turns into a HIVE...

Agility, anonymity and access
become key themes. Workers become
highly mobile, and work comes to us, with
technology providing the virtual
connectivity that teams need to collaborate
and co-ordinate. A mixture of synchronous
and asynchronous communication tools
enable collaboration on projects, and access
to shared knowledge.



                                               27
The
Workplace
Swarming




            28
The
Workplace
Communities




              29
TBWA Hakuhodo Offices
Tokyo




                        30
Selgas Cano Architecture Office by Iwan Baan 1
Madrid




                                                 31
Penthouse Office Benthem Crouwel Architects 3
Rotterdam




                                                32
Manchester Square Interior by SHH
London




                                    33
Long Barn Studio Nicolas Tye Architects
Central England




                                          34
White Mountain Office by Albert France Lanord Architects
Stockholm (30 meters below the surface)




                                                           35
Culture




          36
Culture & collaboration


 A culture of openness = the ease of talking
 to anyone within the organization, the
 regularity of cooperation between units
 within the organization, and the
 accessibility of persons to those in other
 departments.




                                               37
Culture... eats you raw for breakfast

 A culture of openness contributes to
 collaboration quality, more than twice the
 impact of a structure of decentralization or
 the use of collaborative technology in
 strategy implementation. It accounts for
 more than five times the impact of the
 breadth of collaboration in strategic
 planning ....more than seven times the
 impact of the use of collaboration
 technology for strategic planning.


                                                38
Collaboration drives performance




    Collaboration counts for 36% of
    overall business performance



research paper Meetings around the world:
the impact of collaboration on Business Performance (Gofus et. al., 2006)
                                                                            39
knowledge is an asset

 “So the flow of information is changing us at
 a far deeper level than we realize.
 Knowledge was once power. Now it’s
 becoming freedom. If knowledge were
 power we’d have good cause to be secretive.
 But secrecy isn’t only becoming impossible.
 It’s proving dysfunctional as well. We begin
 to see how much better our decisions are
 when we work together, openly”
 (Lienhard, 1997)


                                                 40
Information society

the ratio of knowledge
workers has substantially
increased and now
constitutes almost 75
percent of the workforce
in industrialized
countries.




                            41
Conversation




               42
43
The new way of working has
always been out here....

 A powerful global conversation has

 begun. Through the   Internet, people
 are discovering and inventing new

 ways to   share relevant knowledge with
 blinding speed. As a direct result,
 markets are getting smarter— and

 getting smarter faster than most
 companies.
 The Cluetrain Manifesto - 1999
 The end of business as usual
 www.cluetrain.com



                                           44
the new way of working


•Technology
• Workplace
• Culture
• Conversation

                         45
their new way of working


• Technology
• Workplace
• Culture
• Conversation

                           46
Digital Divide




                 47
RTFM




       48
How responsive are             you?


"It is not the strongest of
the species that survives,
nor the most intelligent, but
rather the one most
responsive to change"
             (C. Darwin)




                                       49
Thank you
  +32 476 96 17 49
  +31 6 10 42 36 33

  jeroen.derynck@thinkingape.be

  www.linkedin.com/in/thinkingape

  http://twitter.com/thethinkingape

                                      50

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Generation Y and the new way of working

  • 1. Generation Y Meet your new customer employee Jeroen Derynck - The thinking ape jeroen.derynck@thinkingape.be 1
  • 2. the new way of working • (Collaboration) Technology • Workplace • Conversation • Culture 2
  • 4. Enterprise 2.0 An effective ecosystem of social and mobile technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities. 4
  • 5. WEB 2.0 in the enterprise 5
  • 7. 7
  • 8. 8
  • 10. How responsive is your organization? "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change convergence " (C. Darwin) On the Origin of Species 24/11/1859 10
  • 12. 12
  • 13. This is your future worker 13
  • 15. 15
  • 16. 16
  • 17. Your next customer... is your next employee 17
  • 20. Get a (second) life... Virtual relationships are not sustainable 20
  • 21. Generation Y and beyond Desiring the freedom and flexibility of virtual offices, many millennials also want to forego inflexible long hours and spend time outside of work focusing on their personal lives. ... this is certainly a cross-generational concern, but millennials are more vocal about demanding flexibility in the workplace. There is a shift in the workplace that de- emphasizes face-time in the office and puts the focus on completing assignments and getting the job done without being tied to specific hours. 21
  • 22. Start to see the similarities? 22
  • 25. Workplace 25
  • 26. The 2020 workplace An organizational environment that provides an intensely personalized, social experience to attract, develop, and engage employees across all generations and geographies The 2020 Workplace: How Innovative Companies … by Jeanne C. Meister, Karie Willyerd 26
  • 27. The office turns into a HIVE... Agility, anonymity and access become key themes. Workers become highly mobile, and work comes to us, with technology providing the virtual connectivity that teams need to collaborate and co-ordinate. A mixture of synchronous and asynchronous communication tools enable collaboration on projects, and access to shared knowledge. 27
  • 31. Selgas Cano Architecture Office by Iwan Baan 1 Madrid 31
  • 32. Penthouse Office Benthem Crouwel Architects 3 Rotterdam 32
  • 33. Manchester Square Interior by SHH London 33
  • 34. Long Barn Studio Nicolas Tye Architects Central England 34
  • 35. White Mountain Office by Albert France Lanord Architects Stockholm (30 meters below the surface) 35
  • 36. Culture 36
  • 37. Culture & collaboration A culture of openness = the ease of talking to anyone within the organization, the regularity of cooperation between units within the organization, and the accessibility of persons to those in other departments. 37
  • 38. Culture... eats you raw for breakfast A culture of openness contributes to collaboration quality, more than twice the impact of a structure of decentralization or the use of collaborative technology in strategy implementation. It accounts for more than five times the impact of the breadth of collaboration in strategic planning ....more than seven times the impact of the use of collaboration technology for strategic planning. 38
  • 39. Collaboration drives performance Collaboration counts for 36% of overall business performance research paper Meetings around the world: the impact of collaboration on Business Performance (Gofus et. al., 2006) 39
  • 40. knowledge is an asset “So the flow of information is changing us at a far deeper level than we realize. Knowledge was once power. Now it’s becoming freedom. If knowledge were power we’d have good cause to be secretive. But secrecy isn’t only becoming impossible. It’s proving dysfunctional as well. We begin to see how much better our decisions are when we work together, openly” (Lienhard, 1997) 40
  • 41. Information society the ratio of knowledge workers has substantially increased and now constitutes almost 75 percent of the workforce in industrialized countries. 41
  • 43. 43
  • 44. The new way of working has always been out here.... A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies. The Cluetrain Manifesto - 1999 The end of business as usual www.cluetrain.com 44
  • 45. the new way of working •Technology • Workplace • Culture • Conversation 45
  • 46. their new way of working • Technology • Workplace • Culture • Conversation 46
  • 48. RTFM 48
  • 49. How responsive are you? "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change" (C. Darwin) 49
  • 50. Thank you +32 476 96 17 49 +31 6 10 42 36 33 jeroen.derynck@thinkingape.be www.linkedin.com/in/thinkingape http://twitter.com/thethinkingape 50