The document is a presentation about universal design and accessibility. It discusses the importance of teaching the principles of universal design holistically by focusing on the why, not just the technical how. It challenges some common myths and misconceptions, such as the idea that skills matter most or that current processes work fine. The presentation emphasizes that universal design should be considered from the beginning, not as an afterthought, and that commitment and belief are as important as technical skills. It concludes by thanking the audience.

1. Waiting on The
World To Change
Engage your audience with Universal Design
John Slatin Access University 2009
Thursday, October 8, 2009

2. Why This
Presentation Now?
Thursday, October 8, 2009

3. Why This
Presentation Now?
The culmination of 3 things
Thursday, October 8, 2009

4. Last Year At Access U
We Met Molly Mahoney
The movie is about her feeling stuck
Thursday, October 8, 2009

5. This is Julian.
Thursday, October 8, 2009

6. This is Julian.
What’s Excess Ability?
Thursday, October 8, 2009

7. This is Julian.
What’s Excess Ability?
Thursday, October 8, 2009

8. This is Julian.
What’s Accessibility?
Thursday, October 8, 2009

9. More Questions
Thursday, October 8, 2009

10. More Questions
What Was His Name?
Thursday, October 8, 2009

11. More Questions
What Was His Name?
Did that guy ever get
what he needed?
Thursday, October 8, 2009

12. Thursday, October 8, 2009

13. This is Julian.
Thursday, October 8, 2009

14. This is Julian.
Then what’s
the point of all
those rules?
Thursday, October 8, 2009

15. Thursday, October 8, 2009

16. Thursday, October 8, 2009

17. In all seriousness he
had a very valid point.
Thursday, October 8, 2009

18. The seven principles of
universal design
Equitable
Use
Size & Space Flexible
Appropriate Use
Low
Simple &
Physical
Intuitive
Effort
Tolerance Perceptible
For Error Information
Thursday, October 8, 2009

19. The seven principles of
universal design
Equitable
Use
because it Size & Space
Appropriate
Flexible
Use
allowed me to
use examples Low
Simple &
that people could Physical
Effort
Intuitive
relate to that
weren’t digital Tolerance
For Error
Perceptible
Information
Thursday, October 8, 2009

20. Things I kept hearing or saying
There is a reason for everything but its not that
tool you are using to check your work...
Kelsey Ruger
Thursday, October 8, 2009

21. Things I kept hearing or saying
There is a reason for everything but its not that
tool you are using to check your work...
Kelsey Ruger
It’s Not About A Checklist...
Whitney Quesenberry
Thursday, October 8, 2009

22. Things I kept hearing or saying
There is a reason for everything but its not that
tool you are using to check your work...
Kelsey Ruger
It’s Not About A Checklist...
Whitney Quesenberry
It has to be baked in...
Martha Stewart
Thursday, October 8, 2009

23. idea marathonas a method we use to improve processes
Thursday, October 8, 2009

24. When will we get a chance to...
Thursday, October 8, 2009

25. The seven principles of
universal design
Equitable
Use
Size & Space Flexible
Appropriate Use
Low
Simple &
Physical
Intuitive
Effort
Tolerance Perceptible
For Error Information
Thursday, October 8, 2009

26. Waiting On The
World To Change
John Mayer
Thursday, October 8, 2009

27. Waiting On The
World To Change
John Mayer
Thursday, October 8, 2009

28. The song focuses on his generations’
inaction in regard to current
world conditions
Thursday, October 8, 2009

29. Well, I'll just watch American Idol because I know if I were engaged in
changing anything for the better, or the better as I see it, it would go
unnoticed or be completely ineffective. A lot of people have that feeling
John Mayer
Thursday, October 8, 2009

30. powerless
Have you ever felt
to take the necessary actions for
positive change?
Thursday, October 8, 2009

31. Thursday, October 8, 2009

32. Have you ever felt
like this?
Thursday, October 8, 2009

33. over time we got techniques and guidelines to
improve
accessibility wcag 2.0
wcag 1.0
css
but that really wasn’t
html enough
Thursday, October 8, 2009

34. the techniques tell us
how-to
make things accessible
instead of
why
we make things accessible
Thursday, October 8, 2009

35. businesses
are about more than
financials & accounting
Thursday, October 8, 2009

36. accessibility is about more than
rules & techniques
Thursday, October 8, 2009

37. Have you noticed that
the world is changing?
Thursday, October 8, 2009

38. nically
We are more tech
edgoint
wlother p bliseory
eain h t
noany
k than
Thursday, October 8, 2009

39. n e
lo
a y
ills ke
e sk the ss
d ’t
n en ucc
r r
a a e
Le re s
f utu
Thursday, October 8, 2009
to

40. technology
Sometimes
makes it harder to make things
accessible
Thursday, October 8, 2009

41. in fact...
we start to
lose focus
of the things that matter.
Thursday, October 8, 2009

42. Decisions and processes built completely on
rules & techniques
instead of the
user
Thursday, October 8, 2009

43. Clearly
the way things work
is broken
Thursday, October 8, 2009

44. What does all this mean?
Thursday, October 8, 2009

45. Thursday, October 8, 2009

46. We should teach the why and
the how of accessibility.
Thursday, October 8, 2009

47. We should be teaching that
universal design is more than
the technical bits we learn
Thursday, October 8, 2009

48. 3 myths
& misc
oncep
tions
Thursday, October 8, 2009

49. Myth:
The company
won’t let me do
what I need to
do.
Thursday, October 8, 2009

50. Truth:
You are the company
Thursday, October 8, 2009

51. Myth:
My skills matter most.
Thursday, October 8, 2009

52. Truth:
Your skill may
very well be an
achilles heel if
it’s all you
depend on.
Thursday, October 8, 2009

53. Myth: works just
Our process
fine thank you very much.
Thursday, October 8, 2009

54. Truth:
The fordist model of
management and projects
doesn’t work in this
environment.
Thursday, October 8, 2009

55. Business projects aren’t part of a
newtonian machine of mechanical laws.
an t It’s
I t’s . I abou les
ism d inven t
r ru n
gan
or es an adop
tion, e
ew d o
F
liv thes tion
and base rial
rea flexi st
b bility indu els
mod
The old rules don’t convert well in an age
of service, information and technology
Thursday, October 8, 2009

56. Making It Holistic
Strategy (the what) Operational (the how)
Principles People
Desire Needs Tools Process
Accessibility Goes Here Techniques Go Here
Thursday, October 8, 2009

57. The Basic Steps Toward Engaging Your Audience
2:
p 1: t tep Step
Ste wha S n Don’ 3:
t Lear al t fo
rge hink s cus
Fo niver on t
yo u t sign. U ign mech he
e
t d Des anica
abou l.
: Ste
p 4 p 5:
Ste e Go 6:
r Bey tep nd
Mo s on Alt, ond S
asi an HT h a
ph h and ML Teac at.
em e t epe
pe opl ons. CSS R
i
so lut
Thursday, October 8, 2009

58. What else should
you do?
Thursday, October 8, 2009

59. n is
desig t.
rsal even
nive t an
ng u s no
raci ces
emb a pro
eally it is
to r that
key ing
The tand
unders
Thursday, October 8, 2009

60. Don’t let accessibili
ty be an afterthought.
Thursday, October 8, 2009

61. Use a story to tell your
story, facts aren’t always as
impactful.ies a
rd. Stor
re more
e on boa people.
eopl for most
get p gful
ry to eanin
a sto nd m
Use ful a
impact
Thursday, October 8, 2009

62. Belief is as important as skill.. maybe more.
Thursday, October 8, 2009

63. Be Committed
You can't expect employees to believe lofty goal that you don't
believe in and commit to first. Not committing to the steps needed
to put the advice into action will result in very little progress.
Thursday, October 8, 2009

64. The seven principles of
universal design
Equitable
Use
Size & Space Flexible
Appropriate Use
Low
Simple &
Physical
Intuitive
Effort
Tolerance Perceptible
For Error Information
Thursday, October 8, 2009

65. Thursday, October 8, 2009

66. Thursday, October 8, 2009

67. Thanks Again!
Kelsey Ruger
http://www.twitter.com/themoleskin
http://www.linkedin.com/in/kelseyruger
http://www.themoleskin.com
kelsey@themoleskin.com
Thursday, October 8, 2009