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AdWords Study Guide:
How to Pass the
AdWords Exam

By Emily Liedblad




                    © The JAR Group 2006 Proprietary & Confidential
About The AdWords Exam

• The Google Advertising Fundamentals exam
 covers basic aspects of AdWords and online
 advertising, like account management and the
 value of search advertising.
• Once you’re ready take the test at:
http://google.starttest.com


  o Test    Specifics
    •   120 questions
    •   120 minutes
    •   Passing score: 85%
    •   Multiple Choice
    •   $50 to take the exam


                                                2
Study Tips
1. Know Your Reports
•Know what report you would run to
assess specific elements of your AdWords
campaign

                                           KNOW HOW TO
                                            USE ME!!




                                                         4
2. Know the Optimization Tools
 • Know strategies for optimization and the different optimization
  tools available to you, depending on your campaign goals

 Is your goal to:



 Promote
                                    Improve
  Brand                            Your ROI?
Awareness?

                      Increase
                    Your Clicks                      Improve
                    and Traffic?                    Your CTR?



                                                                     5
3. Know the Differences Between
Targeting Types
• Keyword Targeting, Location targeting, and Placement
 targeting are all really big subjects.




                                                         6
4. Search vs. Content Networks
• Know how campaigns differ on the Search network and
 Content network

How do these setting affect how my campaign will run?




                                                        7
5. Campaigns vs. Ad Group
• Know which settings are managed at the campaign level and
 which are managed at the ad group level.




                                                              8
Section
Test-taking
Slide Title
Reminders
A Few Extra Hints and Reminders:


1. Avoid Distractions: You have 2 hours to complete the test,
   and once you begin the test the timer does not stop, even if your
   computer freezes or your power supply runs out. Eat and go to
   the bathroom before beginning the test.



2. Avoid Looking up Answers: For all you clever folks who
   thought you would circumvent the limited browser used during
   the test by using 2 computers, I would think twice. I will admit I
   tried this, but after trying to double-check a few answers, it
   became clear that this method was sucking up way too much
   time. Instead I would recommend you




                                                                        10
3. Choose the best possible answer: Start by reading
   through the questions carefully. Many of the questions are
   hypothetical situations where there more than one answer may
   seem logical. Use your knowledge of AdWords “best practices” to
   choose the best answer.


4. Just do it!: If you’ve been meaning to take the AdWords exam
   for a while, you’ve probably been procrastinating because there is
   no deadline. My advice to you is to STOP PUTTING IT OFF! Set a
   personal deadline and stick to it. You can make excuses all day
   long(I don’t feel quite ready, I’ll just study for one more week, etc.)
   but you will feel a great feeling of accomplishment once you get it
   over with. Worse comes to worst, you can always take it again
   and consider your first time a practice test.




                                                                             11
GOOD
LUCK!!!!

           12
45 MAIN STREET • SUITE 410 • BROOKLYN, NY 11201




                                                  13

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Google AdWords Study Guide: How To Pass the AdWords Test

  • 1. AdWords Study Guide: How to Pass the AdWords Exam By Emily Liedblad © The JAR Group 2006 Proprietary & Confidential
  • 2. About The AdWords Exam • The Google Advertising Fundamentals exam covers basic aspects of AdWords and online advertising, like account management and the value of search advertising. • Once you’re ready take the test at: http://google.starttest.com o Test Specifics • 120 questions • 120 minutes • Passing score: 85% • Multiple Choice • $50 to take the exam 2
  • 4. 1. Know Your Reports •Know what report you would run to assess specific elements of your AdWords campaign KNOW HOW TO USE ME!! 4
  • 5. 2. Know the Optimization Tools • Know strategies for optimization and the different optimization tools available to you, depending on your campaign goals Is your goal to: Promote Improve Brand Your ROI? Awareness? Increase Your Clicks Improve and Traffic? Your CTR? 5
  • 6. 3. Know the Differences Between Targeting Types • Keyword Targeting, Location targeting, and Placement targeting are all really big subjects. 6
  • 7. 4. Search vs. Content Networks • Know how campaigns differ on the Search network and Content network How do these setting affect how my campaign will run? 7
  • 8. 5. Campaigns vs. Ad Group • Know which settings are managed at the campaign level and which are managed at the ad group level. 8
  • 10. A Few Extra Hints and Reminders: 1. Avoid Distractions: You have 2 hours to complete the test, and once you begin the test the timer does not stop, even if your computer freezes or your power supply runs out. Eat and go to the bathroom before beginning the test. 2. Avoid Looking up Answers: For all you clever folks who thought you would circumvent the limited browser used during the test by using 2 computers, I would think twice. I will admit I tried this, but after trying to double-check a few answers, it became clear that this method was sucking up way too much time. Instead I would recommend you 10
  • 11. 3. Choose the best possible answer: Start by reading through the questions carefully. Many of the questions are hypothetical situations where there more than one answer may seem logical. Use your knowledge of AdWords “best practices” to choose the best answer. 4. Just do it!: If you’ve been meaning to take the AdWords exam for a while, you’ve probably been procrastinating because there is no deadline. My advice to you is to STOP PUTTING IT OFF! Set a personal deadline and stick to it. You can make excuses all day long(I don’t feel quite ready, I’ll just study for one more week, etc.) but you will feel a great feeling of accomplishment once you get it over with. Worse comes to worst, you can always take it again and consider your first time a practice test. 11
  • 13. 45 MAIN STREET • SUITE 410 • BROOKLYN, NY 11201 13