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1Copyright © 2013 Tata Consultancy Services Limited
Connected Cars - Enabling Safe,
Affordable & Enhanced Driving
Experien...
2
Agenda
Overview of Connected Car
Key Drivers
Connected Services
Technology enablers
Challenges/Solutions in realizing Co...
3
Overview of Connected Car
To Cloud
To Infrastructure
Car to Car
To Personal Devices
Within Car
Option 1
4
Overview of Connected Car
To
Cloud
Within
Car
To
Infrastructure
To
Personal
Devices
Car to
Car
Option 2
5
Key Drivers (1/2)
Connected
Drive!!!
Connected
Mobility
Connected
@ Office
Connected
@ Home
Yes ! ! !
Connectivity is so...
6
Key Drivers (2/2)
 VRM ( Vehicle
Connect)
 CRM (Customer
Connect)
 Additional Revenue
& Brand
Differentiator
 eCall
...
7
Connected Car Services…
Keep Me
Safe
Lead to My
Destination
Guide Me
to drive
Safely &
Economically
Monitor,
Maintain & ...
8
Connected Car Services…
Keep Me
Connected to
Home &
Friends
Keep My
Car
updated &
Relevant
Allow Me to
be
Productive
Hel...
9
Technology Enablers
CE Device Connectivity
 Apple (iPod Out, Siri Integration, Screen
Replication)
 Android OAP
 Mirr...
10
Technology Enablers
High
Bandwidth
Connectivity
Cloud based
Platforms
LTE
Remote SIM Management
Roaming
Scalable, Time ...
11
Challenges & Possible Solutions
Non Intuitive Systems1
Huge Impact on Usability2
Natural Interfaces3
AI, Individualizat...
12
Challenges & Possible Solutions (Contd..)
Product Centric1
Revenue Oriented2
Customer Centric3
OEM-MNO Partnering4
Big ...
13
Challenges & Possible Solutions (Contd..)
Secure Connected Services1
Lack of Trained Customer Support2
Lack of Digital ...
About Tata Consultancy Services
 TCS Connected Car Experience
 Snapshot of TCS Engagements in Connected Car Space
15
TCS Connected Car Experience
Mobile
Services
Automotive
IVI &
Telematics
TCS BPO
Services
Telecom
Services
TCS IT IS
Se...
16
TCS Engagements in Connected Car
Nirdeshak – Fleet Management Solution
NGTP based Telematics System Development
Connect...
17
Conclusion
 Connected Cars are here to stay.
– Every Car Connected by 2025 - SBD
 Ecosystem to cooperate and promote ...
IT Services
Business Solutions
Consulting
Thank You
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Rapid strides in Technology are making mobility seamless. Consumers are connected to the external world through a plethora of personal smart devices.
Automotive sector too is witnessing an unprecedented absorption of these technologies en masse to provide a connected car experience. There is an immediate need for the right mix of technologies/processes and the right delivery mechanisms for providing the Car occupants safer & ultimate driving Experience while generating value for the stake holders.   
This presentation will cover some of the key technology trends and challenges involved in realizing the connected car functions

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Connected Cars

  1. 1. 1Copyright © 2013 Tata Consultancy Services Limited Connected Cars - Enabling Safe, Affordable & Enhanced Driving Experience July 26, 2013 Chennai India CII - ICT July 2013
  2. 2. 2 Agenda Overview of Connected Car Key Drivers Connected Services Technology enablers Challenges/Solutions in realizing Connected Services TCS Connected Car Experience
  3. 3. 3 Overview of Connected Car To Cloud To Infrastructure Car to Car To Personal Devices Within Car Option 1
  4. 4. 4 Overview of Connected Car To Cloud Within Car To Infrastructure To Personal Devices Car to Car Option 2
  5. 5. 5 Key Drivers (1/2) Connected Drive!!! Connected Mobility Connected @ Office Connected @ Home Yes ! ! ! Connectivity is so important today that many a times “Driving is a Distraction”
  6. 6. 6 Key Drivers (2/2)  VRM ( Vehicle Connect)  CRM (Customer Connect)  Additional Revenue & Brand Differentiator  eCall  SVT  Traffic Infrastructure & Management  Insurance (PAYD, PHYD)  Toll Payment, Concierge Services  Fleet Management
  7. 7. 7 Connected Car Services… Keep Me Safe Lead to My Destination Guide Me to drive Safely & Economically Monitor, Maintain & Fix My Car Keep My Car Secure Keep Me Informed & Avoid Distraction
  8. 8. 8 Connected Car Services… Keep Me Connected to Home & Friends Keep My Car updated & Relevant Allow Me to be Productive Help Me Manage My Business Keep Me Entertained Help Me Control My Car Remotely
  9. 9. 9 Technology Enablers CE Device Connectivity  Apple (iPod Out, Siri Integration, Screen Replication)  Android OAP  Mirror Link (CCC) In-Car Connectivity  Ethernet  MOST  CAN  Wi-Fi Cloud Connectivity  Via Smartphone  Embedded Connectivity ECU  NGTP Platform  Cloud based SDP  2.5G, 3G V2V & V2I Connectivity  DSRC in rigorous trails
  10. 10. 10 Technology Enablers High Bandwidth Connectivity Cloud based Platforms LTE Remote SIM Management Roaming Scalable, Time to Market Manage Complete Car Lifecycle HTML5
  11. 11. 11 Challenges & Possible Solutions Non Intuitive Systems1 Huge Impact on Usability2 Natural Interfaces3 AI, Individualization4 Lack of Standards .. Convergence of Multiple Technologies Proprietary Technologies1 Custom Integrations2 NGTP, HTML53 Ethernet, Genivi4 Human Machine Interface Design HUD, NLP, Haptic, Gesture5
  12. 12. 12 Challenges & Possible Solutions (Contd..) Product Centric1 Revenue Oriented2 Customer Centric3 OEM-MNO Partnering4 Big Data & Analytics Privacy1 Optimized Car Experience2 Affordable Services3 Additional Revenue4 Business Models
  13. 13. 13 Challenges & Possible Solutions (Contd..) Secure Connected Services1 Lack of Trained Customer Support2 Lack of Digital Maps3
  14. 14. About Tata Consultancy Services  TCS Connected Car Experience  Snapshot of TCS Engagements in Connected Car Space
  15. 15. 15 TCS Connected Car Experience Mobile Services Automotive IVI & Telematics TCS BPO Services Telecom Services TCS IT IS Services TCS Cloud Services Mobile Portal and Media Services  Service Desk  EUC Services  Data Center Mgmt  Application Mgmt  Ent. Service Mgmt  Service Mgmt.  Managed Security  Converged Network  Wireless Technologies  Interoperability Testing  Infrastructure Management  Mobile Consulting  Mobile Banking Solutions  Mobile Testing  Usability & User Experience  Enterprise Mobile Application  Consulting  TCS iON – business cloud for SMB  BaNCS – Banking Application  Platform BPO; InstantApps Environment build; Tools  EBMS, Hosted Messaging  Extension of web portal onto HTML 5, WAP, SMS. i-mode, XTTP, Mobile Web 2.0  Multi channel content delivery  Multi Media application development Analytics & Insights  (Financial, Customer, Supply Chain , Risk) Vertical Services  BFS, Insurance, Retail, Telecom, Mfg/HiTech Horizontal Services  Finance & Accounting, SCM, HRO, Cust. Int Mgmt Platforms  Analytics, TCS BαNCS INS, HRO, F&A
  16. 16. 16 TCS Engagements in Connected Car Nirdeshak – Fleet Management Solution NGTP based Telematics System Development Connectivity ECU App Development Telematics On-Board system delivery for multiple vehicle Platform Personal Device Integration to Infotainment System. Connected App development for Personal Devices Test Server development for testing the In-vehicle Telematics application FMEA & Test Scenario Development for Connected Applications Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities
  17. 17. 17 Conclusion  Connected Cars are here to stay. – Every Car Connected by 2025 - SBD  Ecosystem to cooperate and promote Connected Cars for a win-win strategy.  Connected Cars will revolutionize the way we live and commute.  Connected Cars will be the enabler for Self driven cars or Autonomous Cars.
  18. 18. IT Services Business Solutions Consulting Thank You
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Rapid strides in Technology are making mobility seamless. Consumers are connected to the external world through a plethora of personal smart devices. Automotive sector too is witnessing an unprecedented absorption of these technologies en masse to provide a connected car experience. There is an immediate need for the right mix of technologies/processes and the right delivery mechanisms for providing the Car occupants safer & ultimate driving Experience while generating value for the stake holders.    This presentation will cover some of the key technology trends and challenges involved in realizing the connected car functions

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