Profit from our experience; wellness in luxury hotels.

1. Profit from our Experience
WELLNESS in Luxury Hotels

2. MOVE ON UP
The market is in constant evolution,
either you move or you expire: “MOVE ON”.
The direction must be vertical and positive: “UP”.
Our Mission
We all seek to improve our business results:
• Sales
• Customer Service
• Operations
• Profitability …

3. What de we do?
Make your wellness area profitable.
Our Purpose
HOW?
Perfectly adapting your wellness offer to
your customers’ needs.
Each hotel is totally unique and requires
a personalized solution.

4. In today's world, a luxury hotel must have a wellness area, however :
• What size should it be(m2)?
• How many treatment rooms?
• What should be the Staff requirements?
• What services should you offer?
• What brand of Beauty products to use?
• What should be the pricing policy?
Our Purpose
Many variables affect directly the
profitability of your wellness center.
Same as “Food & Beverage” , the wellness
area is another profit center and requires a
serious project and professional advice.

5. • In the last three years, the number of Spas
has nearly doubled in Spain, going from 350 to
670.
• The amount of space dedicated to wellness in
hotels is increasing at an annual rate of 20%.
Economic data from the sector
• The sector generates sales in Spain of 2,500
millions Euros annually.
•The demand for health tourism and natural
therapies in wellness centers is ever increasing in
our country.

6. Personalized projects
for wellness centers
of new creation
Our Expertise
Tailor made solutions
for wellness centers
already operating

7. NEEDS’ ANALYSIS
We study all the variables that can affect your wellness business.
This way we can establish what are your real needs, a profitability
PERSONALIZED study and ways to optimize the resources on hand.
PROJECTS
MADE TO MEASURE TECHNICAL PROJECT
We elaborate a technical project based on the space you dispose of
and your needs, always seeking to achieve maximum profitability.
We supervise the construction, as well as the decoration
Wellness Centers of New Creation
SELECTION OF SUPPLIERS
We select the suppliers that best fit your needs as well as your
budget. We support you in the choice of the fitness equipment,
beauty products, decoration…
HUMAN RESOURCES
We handle the interviews and the selection process of the whole
team, as well as their training and motivation.

8. EXPERTISE IN THE FITNESS AREA
How to optimize and make this area profitable?
What services to offer, personnel, scheduling, fitness equipment,
physiotherapy, Pilates, Kinesis, new techniques…
PERSONALIZED
PROJECTS EXPERTISE IN THE BEAUTY AREA AND SPA
What should be your ideal beauty area?
Based on the type of hotel, number of rooms, client type….we
establish the ideal dimension (m2), number of treatment rooms, staff,
menu of treatments, beauty products, configuration of the Spa area…
Wellness Centers of New Creation
MARKETING
We elaborate an annual marketing plan, with the hotel management, to
communicate your wellness center to the hotel’s guests, as well as
residents of the surrounding area.
We design promotions, treatment of the month, packages with the
room, beauty packages, etc…
We establish the most adequate media and supports for the
communication of the wellness center and the services offered.

9. ANALYSIS OF THE CURRENT SITUATION
We first analyze all the variables that can affect your business.
We detect the most relevant deficiencies and draft a proposal of
TAILOR MADE recommendations to optimize profitability.
SOLUTIONS
RECOMMENDATIONS
Our recommendations only affect the areas that are deficient.
Sales, productivity, costs, staffing issues, optimization of the space,
results per m2, pricing policy, menu of beauty treatments,
communication strategy, etc…
Wellness Centers already Operating
COSTS ANALYSIS; SUPPLIERS
We review all suppliers’ agreements. We would recommend suppliers
that best fit your needs and economy.
We are totally independent consultants; we recommend what is best
for YOU.
HUMAN RESOURCES
We would interview all the current team, analyze each position, as well
as their productivity. If necessary, we would propose a restructure of
the staff, as well as their training and implement new motivational
schemes.

10. Our Testimonial
Implementation in Spain of the exclusive wellness concept by Angelo Caroli (Italian).
Personalized wellness based on the harmony between mind and body.
Opening of 5 health clubs from concept to market; technical project, construction,
selection and training of the team, operations manuals, fitness and medical services,
beauty treatments, nutrition, corporate image,
marketing plan…

11. Westin Valencia 5* GL
Opening: January 2007
Wellness center: 1.100 m2
Fitness, Kinesis, Pilates, Physiotherapy, Group classes,
Nutrition, Beauty (8 rooms), Spa area…
Sheraton La Caleta – Tenerife 5* Resort
Opening: July 2008
Wellness center: 1.800 m2
Fitness, Pilates, Physiotherapy, Group classes,
Nutrition, Beauty (9 rooms), Spa area…
Our testimonial
Hotel Wellington – Madrid 5*
Opening: October 2009
Wellness center: 700 m2
Hotel Valdepalacios – Oropesa – Toledo 5* GL
Relais – Chateux
Opening: June 2008
Wellness center: 300 m2

12. We are committed to improve your business.
INTEGRITY We propose only what you really need.
Honesty is the key word in everything we do.
We are senior professionals, and we know our business.
INDEPENDANT
We are not linked to any supplier of any type.
PROFESSIONALS
We are totally independent consultants
Our Core Values
We get involved in your business as if it was our
COMMITMENT own.
We commit ourselves to results. It’s a habit.
We are passionate.
PASSION
It’s our driving force.

13. 1. FULL RANGE OF SERVICES
From initial concept to market.
2. INDEPENDENCE
We are independent consultants; not linked to any supplier.
3. EXPERIENCE
Backed by more than 25 years and a variety of luxury wellness centers.
4. CREATIVITY
We look for innovative solutions; no “cut and paste”.
Lo ejecutamos ylaws of success
The seven gestionamos directamente nosotros.
5. FLEXIBILITY
We can act on a specific aspect or the project in its totality.
6. FOLLOW-UP
We give full service of follow-up and updates.
We work with Mystery Shopper when measuring quality of service.
7. CORE VALUES
They guide us in everything we do.

14. Sylvain Grisé
Canadian. Economist.
25 years experience in international companies.
Vast experience in General and key Management positions.
More than 5 years experience in wellness and hotels.
Mayte Serrano
Spanish. Degree in Marketing and Public Relations.
More than 15 years experience in Marketing and Communication.
The last 7 years involved in the luxury sector.
The Team
Paolo Setti
Italian. PhD in Architecture, University of Florence.
More than 20 years experience in project architecture
and interior design.
Vast experience in wellness centers and luxury hotels.
Denis Amsellem
French. Degree from Cornell University (USA). Coaching and
training specialist in the hotel and tourism industry. Vast
experience as General Manager and Director of Training at
Club Med. Winner of Axa Santé 2008 award.

15. Susana González
Spanish. Degree in Natural Therapies and Bioenergetics massages from the Hand
on Healing Institute of Los Angeles.
Ayurveda, reflexology, aromatherapy and new therapies.
Implementation of new therapies in wellness centers of luxury hotels.
Vast experience in Management positions and Customer Service.
The Team
Alain Sola
Spanish. Degree in Physical Activity and Sports from INEF.
Degree in Physiotherapy with specialty in Balnotherapy.
More than 10 years experience.
Physical preparation and physiotherapist with Real Madrid football Club.

16. CONTACT DETAILS
Sylvain Grisé
Tel. 34 600 934 939
sgrise@verticalconsulting.es
Mayte Serrano
Tel. 34 600 934 927
mserrano@verticalconsulting.es
Vertical International Consulting, S.L
C/ Gran Vía de Hortaleza, 5. Portal E. 6º A
28033 - Madrid. Tel.: 34 91 000 21 13.
www.verticalconsulting.es