The Lawrence Blake Group and Managing Partner will host a 1 day fashion series at the Bryant Park Hotel-Cellar Bar.
Featuring celebrity designer Stevie Boi, veronica spadaro of Florence Italy who’s Haute Couture Designs are simply BRILLIANT and the very talented Devon Thomas who has made a name for herself throughout the fashion industry, This Event is not opened to the public and is invite only.
Proceeds benefit the National MS Society
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
NEW YORK FASHION WEEK- Couture Series
1. The Lawrence Blake Couture Series
BRYANT PARK
Lawrence Blake Event Management
The Lawrence Blake Group LLC.
(646) 481-8237 Office
(206) 339-1854 Fax
SEPTEMBER 12, NEW YORK FASHION WEEK
2. Event Overview
The Lawrence Blake Couture Series® is a one day fashion event occurring at The
Bryant Park Hotel, a New York City and Fashion Industry landmark,
incorporating four couture designers from around the world. Each designer will
showcase their Spring/Summer collection during a private runway presentation,
with partial press and industry guest list management by The Lawrence Blake
Group. Proceeds will benefit the National MS Society.
Management
The Lawrence Blake Couture Series® will be produced by The Lawrence Blake
Group a New York City based Event Management and Corporate Public
Relations Company and Frocked Out a NY & NJ based Branding and Creative
Strategic Networking & Image Consulting firm.
The Lawrence Blake Group has produced over one-hundred successful media events in
New York City in the past year alone.
Frocked Out was founded by MODEL Sydney Cohan who has been coined as “The
Fashion Enthusiast” for determination & love of her fashionable clients and will go to
any length to use her savvy marketing skills to make sure her clients are represented
and successful.
Designers, models and outside contractors must receive approval before use of services.
General agreements will be required for all parties providing services for this
event. Any contractors requiring financial compensation will receive payment in
the form of a check issued by The Lawrence Blake Group either prior or at the
conclusion of The Lawrence Blake Fashion Series.
www.LawrenceBlakeFashionSeries.com
3. Sponsors:
All costs for event will be covered through generous sponsorship
agreements by our corporate partners.
Event Concept:
A one-day event featuring 5 individual runway presentations by
international couture and national fashion designers. Five individual designers will present their Spring/Summer
collections at pre-determined time-slots of 1 hour. All
equipment necessary for production will be provided. Designers are responsible
for model bookings and filling each seat at their individual presentation.
Event Location:
Cellar Bar at The Bryant Park Hotel
Date & Time of Series: Monday, September 12th, 2011, 4pm-10pm.
General Admission:
Fees: A donation booth will be set up inside the venue where
guests can option to make cash/credit donations to the partner non-profit. The
non-profit will run this table.
Designer Fees:
For designers to participate, they are required to pay a one-time
registration fee of $300.00 USD prior to presentation date. This costs covers
their individual addition to a calendar publication that will greatly increase
press coverage at their runway show.
Closing Reception Fees:
A closing reception will occur the same night, following
the event and will require all general admission guests pay a minimum
suggested donation of $10.00 USD per person to benefit our partnered charity.
This event will incorporate designers and other key members with the event in
an attempt to provide a networking opportunity as well as an additional
marketing opportunity for event sponsors.
Staff & Security
Necessary staff for this event includes key managerial positions and
volunteer staff. The Lawrence Blake Group will be responsible for hiring,
staffing and compensating all staff members. The following positions will be
utilized; General Manager, Operations Director and several internship based staff members
Private security will be contracted for the complete duration of this event.
Tickets/Invites:
General admission guests will be able to RSVP for individual
presentations, once they arrive at the venue for their show, our staff will check
them in. The Lawrence Blake Couture Series® will ask guests to print their RSVP
confirmation. Each show will be limited to 150 guests, and 50 members of the press
Sound:
A staff DJ will provide music for the entirety of the event in addition to
the closing reception.
4. Participation Specifics
Fashion Designers Hair & Make-up Sponsorship Models
Only four invited fashion The Lawrence Blake Agency represented models
designers will eligible to Couture Series® will allow will be utilized to enhance
present during the series. one company or salon to the high-end appeal of
We’re casting only completely provide hair and this event. Presenting
international, couture make-up services for fashion designers will be
fashion designers. designers backstage. In required to scout and hire
Designers will be exchange for providing all
selected based on design these services, the company models necessary for their
ethic, previous show will be able to promote at individual presentation.
successes, media reception the event as a headline Management will not
and overall collection sponsor and will have a pre- provide compensation for
strength. The purpose of determined number of models. Compensation
this selection process is to seats at each presentation to packages are at fashion
ensure that this event will give to their clients to designer’s discretion.
separate itself from the, attend this event. A confirmation with
literally, hundreds of other FrockedOut has been made.
show occurring during New This company can provide
York Fashion Week. agency signed models for
Models, stylists, extras and designers who need help.
assistants must be hired by
the individual designers.
5. VENUE
The Bryant Park Hotel – Cellar Bar
The Bryant Park Hotel is not only a New York City landmark, but is also highly
regarded among the elite fashion community. This venue has been chosen as
the location for The Lawrence Blake Couture Series® because of its high-end
appeal and generosity towards arts education. The Bryant Park Hotel will be
signed on as a Headline sponsor, at our highest level of $10,000, compliments
of The Lawrence Blake Group.
Donation of Venue
The Lawrence Blake Couture Series® is very excited that The Bryant Park Hotel
is able to donate their venue for a great cause. The event has prepared a
comprehensive compensation package that will help boost The Bryant Park
Hotel’s image during New York Fashion Week. This event will have a roster of
media coverage that covers markets from around the world! This international
press coverage will add to the image of a fashionable hotel and in return help
boost room bookings and event bookings at Cellar Bar.
The Lawrence Blake Couture Series® will incorporate celebrity designers to
guarantee celebrity appearances throughout this event. The Lawrence Blake
Group will create a full PR campaign to secure celebrity support for this event.
Although The Bryant Park Hotel is donating their venue, The Lawrence Blake
Couture Series® will set aside a portion of financial contributions from
corporate sponsors to directly compensate the hotel. Additionally, we will use
financial sponsorship dollars to purchase an open wine-bar package for the
duration of the one-day event.
Leading up to the event, The Bryant Park Hotel and Cellar Bar will be mentioned
in all marketing, including but not limited to radio promotion, in-store designer
events, Lawrence Blake Event Management media events, newspaper and
magazine advertising and television interviews.
Venue Layout and Construction
The Lawrence Blake Couture Series® will examine the possibility of constructing
a raised runway platform inside of Cellar Bar, depending on the flexibility of the
venue. Construction would go up one hour prior to the start of the event and
will be deconstructed at the close of the evening.
If construction is not an option, we will utilize the space at hand, only bringing
in additionally folding chairs to accommodate guests. Chairs will be removed at
the close of the event to ensure the venue is ready for any other scheduled
events at the venue. The greatest of care will be used to assure that the venue
does not have a scratch from our additions.
6. A Fashionable Cause! The National Multiple
Sclerosis Society Of America to benefit!
The Lawrence Blake Couture Series® was founded in an effort to raise money for
several health sector non-profit organizations.
The health organization we have secured to partnership with is
The Multiple Sclerosis Society of America.
This organization is dedicated to making people who suffer
from multiple sclerosis mobile and assisting with the financial obligations that come
along with the disease
Blake Harvey, Founder of The Lawrence Blake Group is personally affected by
multiple sclerosis as his mother was diagnosed more than ten years ago.
What is MS?
Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the
central nervous system (CNS), which is made up of the brain, spinal cord, and
optic nerves. Symptoms may be mild, such as numbness in the limbs, or
severe, such as paralysis or loss of vision. The progress, severity, and specific
symptoms of MS are unpredictable and vary from one person to another. Today,
new treatments and advances in research are giving new hope to people
affected by the disease.
7. Headline Sponsors
Two corporate sponsors will be able to completely headline all advertising and
marketing efforts on behalf of The Lawrence Blake Couture Series®.
Their name will be directly associated with the event, appear on the events step-and-repeat,
and will be able to conduct any individual marketing campaigns to reach
their demographic attending the event.
The headline sponsors will also be the exclusive producer of our closing reception event at the end of the
day.
Headline sponsors may bring in additional marketing material and will not
require approval from The Lawrence Blake Group. This highest level of
sponsorship is valued at a $10,000 USD contribution to the event.
In addition to the above mentioned, headline sponsor will receive a
complimentary contract with Lawrence Blake Event Management to produce a
media event benefiting their company, at no charge (valued between $1,500.00
USD - $5,000.000).
Partner Sponsors
Several “partner” level sponsorship packages will be available for businesses
able to donate $2,000.00 to the event.
Partners will allow the event to generate
a larger advertising and marketing budget necessary in boosting the overall high-end appeal.
Supporter Sponsors
Several “supporter” level sponsorship packages will be available for businesses
and individuals who are interested in donating to the event. They will receive
several incentives for their participation.
