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Reflektioner Dagligvaruhandel Italien 2014, Richard Sverkersten
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Reflektioner Dagligvaruhandel Italien 2014, Richard Sverkersten
1.
REFLEKTIONER – ITALIENSK
DAGLIGVARUHANDEL 2014 RICHARD SVERKERSTEN
2.
Coop Firenze –
Europas bästa livsmedelsbutik 2014 (Euroshop Retail Design Award 2014)
3.
Otraditionell infrastruktur
4.
Butiken inleds med
färskvaror, uppbyggda i öar
5.
Tomat i lösvikt
6.
Tomat i förpackning
7.
En ”ö” med
ekologiskt - oavsett kylt/fryst/kolonial
8.
En avgränsad sektion
bara med EMV – cross category
9.
Lokalt utbud viktigt
10.
Full transparens i
”ön” för kött och deli
11.
Efter färskvaror kommer
nästa fokuskategori - Vin
12.
Utvalda viner i
utmärkande exponering
13.
Premium öl exponerad
i trälådor
14.
En sektion i
varje avdelning synliggör fokussegmentet
15.
En sektion i
varje avdelning synliggör fokussegmentet
16.
Kolonialavdelning bryts upp
med utbrytande exponering
17.
Egenvård har stor
yta
18.
Refill-system – skönhetsvård
och vin
19.
Golvdekal visar tydligt
ursprunget (Coop, Pisa)
20.
Frukt&Grönt exponeras på
torg direkt i returlådor (Coop, Empoli)
21.
Tydlig kategoriguide i
yoghurthyllan (Coop, Empoli)
22.
Frukt&Grönt exponering med
spegeleffekt (Coop, Sennwald – CH)
23.
Lokalodlat synliggörs (Coop,
Sennwald – CH)
24.
Färska kryddor (Coop,
Sennwald – CH)
25.
Färska kryddor spjutas
(Coop, Sennwald – CH)
26.
Även så med
kyld färdigmat (Coop, Sennwald – CH)
27.
Italienskt kött –
tydligt markerat i disken (PAM, San Miniato)
28.
Salsiccia hos slaktare
Sergio Falaschi (San Miniato)
29.
RICHARD SVERKERSTEN