How to use Twitter: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. This Twitter tutorial will show you the Twitter basics. To view our presentation on Twitter for Business, contact us.

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4. What Is Twitter?
Twitter is a message service that allows you to send and receive short messages (called
tweets) within your Twitter community.
Your Twitter community consists of:
 People You Follow. You define your community
by following other Twitter users. You see the
tweets created by everyone you follow. Following
someone means that you subscribe to their
tweets.
 People Who Follow You. Other people read
your tweets and decide to follow you. Your
followers see the tweets you send out.

5. What Are Tweets?
Tweets are short, only 140 characters long, so they are easy
to skim.
The Twitter website says you tweet to answer the question
"What‟s happening?" It might be more accurate to say that you
tweet to answer the question “What are you thinking about?”
Perhaps you think it would be boring to read what people have
for lunch or about their commute in traffic. Fortunately, most
tweets are not about those things. Instead, you learn the major
events and the small details about the business and personal
lives of the people you follow.

6. Stats & Infographics

7. Stats & Infographics
In 2009, less than 1% of Canadians used Twitter. Today that number has grown to
almost 20%

8. Stats & Infographics

9. Stats & Infographics

10. Stats & Infographics

11. Stats & Infographics

12. Stats & Infographics

13. Setting up Your Twitter Profile
To learn about Twitter, you have to use
Twitter. If you haven‟t set up your Twitter
account, do it now at: http://twitter.com/
Your Twitter profile explains who you are to
the world. Each component is optional, but
your profile allows other users to find you and
learn about you.

14. Setting Up Your Profile
You start with the basic information.
 Name
 Email
 Password
 Username
This is all you need to get started. The
rest comes later.

15. Setting Up Your Profile
The “Twitter Teacher” will help you get started and suggest
people to follow. If you have an idea on who you want to
follow you can search for people/businesses or you can
simply search a particular interest and follow users in that
category. (More on how to find people in the next slide)

16. Inviting Contacts
If you want to invite contacts from your email twitter
makes this very easy. Just click search contacts on
your corresponding email provider and it will bring up
a page for you to sign in and select which contacts to
invite. After you invite people to follow you on Twitter
you will be done with the initial setup. Next comes
your settings.
(confirm your email before you move onto settings)

17. Account Settings
Now that you have confirmed your email you
can start updating your profile. Click the head
silhouette on the top right of the navigation bar.
This will bring up a menu where you will find the
settings page.
The first page you will see will be the account
page. Here you can update things like your
username, email, language and time zone. Also
at the bottom of the page you will see
checkboxes for things such as tweet
location, tweet media and tweet privacy. These
make it easy to select your desired level of
privacy.

18. Account Checklist
Before going any further, use this checklist to make sure you have your
account settings just right.
• My username represents me by using my name, a nickname, or my
business/brand name.
• My username contains no punctuation (including no underlines) and
identifies me in the shortest possible number of characters.
• I‟ve included my real name with my business Twitter account (a business
username) to put a personal face with my company and brand.
• My web link points to my blog, my website, my Twitter landing page, or
another online resource that helps people learn about my business.

19. Account Checklist
• My one-line bio captures my personality, or explains my
company and brand.
• My location is my city and state/province. I‟ve used either the
standard two-letter state abbreviation or spelled out my
state/province name.
• I‟ve uploaded a photograph avatar (picture) that clearly
shows my face or I‟m using my company logo.
These items give you a basic Twitter account setup. Later, you
can refine your account settings to support your Twitter goals.

20. Password and Mobile Settings
Below the Account tab is the Password tab
where you can change your password or recover
your current one.
Next is the Mobile section. If you want to receive
notifications and be able to tweet through your
mobile phone via text you can set this up here.
Under the phone number field is a checkbox for
if you would like people to be able to find for you
by your phone number.

21. Notification Settings
Want an email every time
anything to do with you or your
tweets gets some action? Or
many you don‟t want to receive
email notifications at all. This is
where you can change those
settings. By default, all the boxes
are checked when you sign-up
but you can customize these as
you please.

22. Profile Settings
Your profile settings are very important. These
will all be visible at the top of your profile and
will be the first thing people see when they
visit your page. These settings include:
 Adding your photo
 Updating/change your name if necessary
 Adding your location

23. Profile Settings
 Providing your personal/business website or blog
 Writing a brief bio about yourself
You can also choose whether or not you would like to post your tweets to Facebook.

24. Design Settings
Custom Twitter backgrounds reflect your image.
Put your best image forward and enhance your
brand with a custom Twitter background.
Social networking has quickly become one of
the best ways to market your company and it‟s
important that your brand remain consistent
throughout your entire social network, including
your
blog, Twitter, Facebook, YouTube, MySpace
and any other social networking site that allows
for branding.

25. Design Settings
At Supernova Media we understand brand
identity and social media and can help you
put your best social foot forward, whether
you have an established brand already or
are just getting started and don‟t even have a
logo yet.
Contact Supernova Media for your custom
branded Twitter background today.

26. Direct Messages
A Direct message is a personal
message sent via Twitter to one of
your followers. DMs are different
than mentions and @replies.
In turn, people you follow can send
you a direct message.
You cannot send a direct message
to a user who is not following you.

27. Sending Direct Messages
To send a direct message:
 Click on the person icon and select Direct
messages from the drop down menu.
 You'll see a pop up showing your Direct
message history. Click the New message
button.
 In the address box, type the name or
username of the person you wish to send a
message to.
 Enter your message and click Send
message.

28. Retweets
When someone posts an interesting tweet, you may
choose to retweet it. By retweeting, you share the
tweet with your followers. If you found the tweet
interesting, perhaps they will feel the same way.
Twitter has a retweet feature that automatically
resends a tweet to your community. Hover your
mouse over the tweet until the word “retweet”
appears with circling arrows. Click Retweet, click Yes
to confirm, and Twitter sends your retweet.

29. Retweets
Manual Retweets
You can also do a manual retweet and add your comment to the
tweet (optional).
To manually retweet, copy the tweet and paste it in the tweet box.
Add “RT” (short for “retweet”) at the beginning, and add “@” before
the username.
For example: SupernovaStudios Anyone know a Twitter client that
allows you to use multiple Twitter accounts besides HootSuite?
Becomes: RT @SupernovaStudios Anyone know a Twitter client
that allows you to use multiple Twitter accounts besides HootSuite?

30. @ Replies/Mentions
You send an @reply (at reply) to a single person, but an @reply is not a
private message.
@Replies show up:
• In your timeline.
• In your mentions.
• In the recipient‟s timeline (only if the recipient follows you).
• In the recipient‟s mentions list.
• In the timeline of every person who follows both you and @reply
person.
Twitter displays every tweet that contains your username in your
mentions list under the connect link on the top navigation bar.

31. @ Replies/Mentions
Reply to a Tweet
If you read a tweet and want to reply, hover your mouse over the tweet until the word
“reply” appears with a back arrow at the top of the tweet. Click Reply and Twitter starts
creating your @reply.
Twitter provides a link back to the original tweet so the @reply recipient can link the reply
to the tweet. This keeps the conversation parts together. You can also find all your
@reply's in the mentions under the connect tab on the top navigation bar.
You can send an @reply directly to a person without replying to a tweet.
Type @ + the username and your tweet.
For example: Great day today with @WorkingGirl!

32. #Hashtags
Once you've started using Twitter, it won't take long before you come across
what's known as a hash tag. That's when you see something in a tweet that
has a # prefix. (The # is a hash symbol, hence the term hash tag or hashtag.)
A hash tag is simply a way for people to search for tweets that have a common
topic. For example, if you search on #LOST (or #Lost or #lost, because it's not
case-sensitive), you'll get a list of tweets related to the TV show. What you
won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't
preceded by the hash tag.
Creating your own hashtag is easy to do and is just a matter of staking your
claim on an abbreviation, word or phrase. But before you do that, it‟s a good
idea to check www.tagdef.com for different tag definitions.

33. Interactions
The Interactions tab offers a simple way
to see what's happening on Twitter in
relation to you (it used to be called
@username in the previous version of
Twitter). Just click on Interactions on the
Connect page, and you‟ll be able to see
which of your Tweets are favorites, plus
the latest retweets (of your
Tweets), Tweets directed to you (@replies
and mentions), and your new Followers.

34. Home Page
When you follow someone, every time they post a new
message, it will appear on your Twitter home page. New
messages are added to your home page as people post them, so
you always get the updates in real time.
On your home page under your profile photo you also have:
Tweets (your Tweets)
Following
Followers
Clicking these will give you a list of each and options for each
tweet or user. You can also compose new tweets from your home
page. Next I‟ll break down the homepage for you.

35. Your New
Home Page Connect Discover Search Account Tweet
Profile Info:
Tweets Timeline
• Pic
Recent Tweets by:
• Tweets
• You
• Following
• People you follow
Compose Tweet • Followers
Who to Follow
Suggestions
Who to Follow
Suggestions
Media
Custom
„Design‟/Background Trending Topics #

36. Someone Followed Me
Everyone makes their own decisions
about whom to follow. When someone
you don‟t know follows you, you have a
choice to make. Do you want to follow
back or not?
 Some people always follow back.
 Some people selectively follow back.
Neither policy is right or wrong. It all
depends on your Twitter goal.

37. Profile Page
Your Profile page is different from
your home page. Here it will show
your profile information that you
added in the settings and all of your
recent tweets. Clicking the following
or followers button will bring you to
the same page as it would if you
clicked it from the home screen. You
also have your favorites and lists
links here.
Now that you know your way
around, you can start tweeting!

38. Twitter 201
Wanna know how to utilize Twitter for
Business?
Click the link below to contact Supernova
Media & purchase Twitter 201.
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40. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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