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Twitter 101
Signing up
A Tutorial for Oncologists
Matthew Katz, MD
May 2014
Conflict of Interest
 External advisor, Mayo Clinic Center for Social
Media
 No financial links, leadership position with
any healthcare or social media company
Purpose
 Step by step tutorial
 Specific to join Twitter
 Assumes you are prepared to join
 If you have questions about how to prepare for
any social media…
Go to http://slidesha.re/1mfcTzD
Before signing on
 Have your username and alternatives ready
 Have a photo ready for you and profile
background
 No “party hearty” or “fuzzy family” photos
 Avoid online white coat syndrome
 Prepare a 140 character (or less) bio
 Brevity wins even on platforms other than
Twitter
Start at http://www.twitter.com
Look at language setting and put in your email to sign up
Read before
starting
Enter information
in each field
Needs to be unique
Uncheck
Random Password Generators
Website URL
Random.org http://www.random.org/passwords
Norton/Symantec https://identitysafe.norton.com/password
-generator
Strong Password Generator http://strongpasswordgenerator.com
Free Password Generator http://www.freepasswordgenerator.com
Source: Mashable.com, http://on.mash.to/1iqXD3B
• Key = 8+ characters, alternating alphanumeric and no simple words
• Store password offline
• If you forget it, you can reset by e-mail
Next is setting
up who you follow
Decide who to follow in oncology. Next
4 slides give some suggested places to
start
Cancer on Twitter
Organization Twitter Handle
American Association of Cancer Research @AACR
American Cancer Society @AmericanCancer
American College of Surgeons @AmCollSurgeons
American Society of Clinical Oncology @ASCO
American Society for Radiation Oncology @astro_org
Institute of Medicine @theIOM
Lancet @TheLancet
Mayo Clinic @MayoClinic
MD Anderson Cancer Center @MDAndersonNews
National Cancer Institute @theNCI
New England Journal of Medicine @NEJM
RSNA @RSNA
U.S. Dept. of Health Human Services @HHSGov
World Health Organization @WHO
Surgical Oncology on Twitter
Person Institution Twitter Handle
Deanna Attai Center for Breast Care @DrAttai
David Tom Cooke UC Davis @UCD_ChestHealth
Matthew Cooperberg UCSF @dr_coops
Atul Gawande Brigham & Women’s @AtulGawande
Aaron Cohen Gadol Indiana University @AaronCohenGadol
David Gorski Karmanos/Wayne State @oracknows
Niraj Gusani Penn State @NirajGusani
Tina J Hieken Mayo Clinic @TJH0828
Stacy Loeb NYU @LoebStacy
Diane Radford Mercy Clinic @dianeradfordmd
Tom Varghese, Jr. UW/Seattle CCA @TomVargheseJr
Henry Woo U Sydney (Australia) @DrHWoo
Medical Oncology on Twitter
Oncologist Institution Twitter Handle
Don Dizon MGH @drdonsdizon
Michael Fisch MDACC @fischmd
Thomas George U Florida @TGeorgeMD
Julie Gralow U Wash/Seattle CCA @jrgralow
Clifford Hudis MSKCC @CliffordHudis
Merry Markham U Florida @DrMarkham
Robert Miller Johns Hopkins @rsm2800
Robert Orlowski MDACC @Myeloma_Doc
Richard Schilsky ASCO @rschilsky
Nathan Pennell Cleveland Clinic @n8pennell
Mike Thompson Aurora Health @mtmdphd
H. Jack West Swedish Hospital @JackWestMD
Peter Yu Palo Alto Medical Foundation @YupOnc
Yousuf Zafar Duke @yzafar
Radiation Oncology on Twitter
Radiation Oncologist Institution Twitter Handle
Wally Curran Emory @wallyjc
C. Dave Fuller MDACC @cd_fuller
Mary Gospodarowicz PMH @marykge
Matthew Katz Lowell General @subatomicdoc
Miriam Knoll Mount Sinai @Mknoll_MD
Jonathan Livergant U Toronto @jpil
Brandon Mancini Yale @brandonmancini
Tere Migueláñez Quirón Torrevieja (Spain) @MsConcu
Ian Pereira Kingston (Canada) @IanJohnPereira
Danielle Rodin U Toronto @daniellerodin
Richard Simcock NHS – Bristol (UK) @BreastDocUK
Krupali Tejura Wilshire Oncology @krupali
Andrew Turrisi Detroit Medical Center @XRT4U
When you enter someone’s name, they will show up on the left, then hit +Follow
If you want to find people you know, you can upload your email list to Twitter.
Next step = your basic profile
Photo size up to
400 x 400 pixels
Keep it professional
No need for full sentences
Decide whether to have disclaimer
To complete the signup process, check your email
Your Twitter timeline
Questions?
 Contact me
 Twitter @subatomicdoc
 Website http://www.subatomicdoc.com/social-media.html

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Twitter 101 Signing up: A Tutorial for Oncologists

  • 1. Twitter 101 Signing up A Tutorial for Oncologists Matthew Katz, MD May 2014
  • 2. Conflict of Interest  External advisor, Mayo Clinic Center for Social Media  No financial links, leadership position with any healthcare or social media company
  • 3. Purpose  Step by step tutorial  Specific to join Twitter  Assumes you are prepared to join  If you have questions about how to prepare for any social media… Go to http://slidesha.re/1mfcTzD
  • 4. Before signing on  Have your username and alternatives ready  Have a photo ready for you and profile background  No “party hearty” or “fuzzy family” photos  Avoid online white coat syndrome  Prepare a 140 character (or less) bio  Brevity wins even on platforms other than Twitter
  • 6. Look at language setting and put in your email to sign up
  • 8. Enter information in each field Needs to be unique
  • 10. Random Password Generators Website URL Random.org http://www.random.org/passwords Norton/Symantec https://identitysafe.norton.com/password -generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com Source: Mashable.com, http://on.mash.to/1iqXD3B • Key = 8+ characters, alternating alphanumeric and no simple words • Store password offline • If you forget it, you can reset by e-mail
  • 11. Next is setting up who you follow
  • 12. Decide who to follow in oncology. Next 4 slides give some suggested places to start
  • 13. Cancer on Twitter Organization Twitter Handle American Association of Cancer Research @AACR American Cancer Society @AmericanCancer American College of Surgeons @AmCollSurgeons American Society of Clinical Oncology @ASCO American Society for Radiation Oncology @astro_org Institute of Medicine @theIOM Lancet @TheLancet Mayo Clinic @MayoClinic MD Anderson Cancer Center @MDAndersonNews National Cancer Institute @theNCI New England Journal of Medicine @NEJM RSNA @RSNA U.S. Dept. of Health Human Services @HHSGov World Health Organization @WHO
  • 14. Surgical Oncology on Twitter Person Institution Twitter Handle Deanna Attai Center for Breast Care @DrAttai David Tom Cooke UC Davis @UCD_ChestHealth Matthew Cooperberg UCSF @dr_coops Atul Gawande Brigham & Women’s @AtulGawande Aaron Cohen Gadol Indiana University @AaronCohenGadol David Gorski Karmanos/Wayne State @oracknows Niraj Gusani Penn State @NirajGusani Tina J Hieken Mayo Clinic @TJH0828 Stacy Loeb NYU @LoebStacy Diane Radford Mercy Clinic @dianeradfordmd Tom Varghese, Jr. UW/Seattle CCA @TomVargheseJr Henry Woo U Sydney (Australia) @DrHWoo
  • 15. Medical Oncology on Twitter Oncologist Institution Twitter Handle Don Dizon MGH @drdonsdizon Michael Fisch MDACC @fischmd Thomas George U Florida @TGeorgeMD Julie Gralow U Wash/Seattle CCA @jrgralow Clifford Hudis MSKCC @CliffordHudis Merry Markham U Florida @DrMarkham Robert Miller Johns Hopkins @rsm2800 Robert Orlowski MDACC @Myeloma_Doc Richard Schilsky ASCO @rschilsky Nathan Pennell Cleveland Clinic @n8pennell Mike Thompson Aurora Health @mtmdphd H. Jack West Swedish Hospital @JackWestMD Peter Yu Palo Alto Medical Foundation @YupOnc Yousuf Zafar Duke @yzafar
  • 16. Radiation Oncology on Twitter Radiation Oncologist Institution Twitter Handle Wally Curran Emory @wallyjc C. Dave Fuller MDACC @cd_fuller Mary Gospodarowicz PMH @marykge Matthew Katz Lowell General @subatomicdoc Miriam Knoll Mount Sinai @Mknoll_MD Jonathan Livergant U Toronto @jpil Brandon Mancini Yale @brandonmancini Tere Migueláñez Quirón Torrevieja (Spain) @MsConcu Ian Pereira Kingston (Canada) @IanJohnPereira Danielle Rodin U Toronto @daniellerodin Richard Simcock NHS – Bristol (UK) @BreastDocUK Krupali Tejura Wilshire Oncology @krupali Andrew Turrisi Detroit Medical Center @XRT4U
  • 17. When you enter someone’s name, they will show up on the left, then hit +Follow
  • 18. If you want to find people you know, you can upload your email list to Twitter.
  • 19. Next step = your basic profile Photo size up to 400 x 400 pixels
  • 20. Keep it professional No need for full sentences Decide whether to have disclaimer
  • 21. To complete the signup process, check your email
  • 23. Questions?  Contact me  Twitter @subatomicdoc  Website http://www.subatomicdoc.com/social-media.html