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The why, what and how of
     Social Business
                                  Daniel Siddle




       SMARTER, SIMPLER, SOCIAL
Why?
mass production
scale uncovered
inneficiencies and defects
6σ
optimisation of people
chaotic systems are
 difficult to control
optimise the
environment
but IT was also
 developing
and had bad habits
it’s getting better
user experience is
    improving
online environment
    optimisation
and it works
WHAT
Ecosystem




Metafilter                    Hivemind




            Dynamic Signal
Evolution of the intranet


          Simple static information: org chart, canteen menu



               Integration: self-service, active directory



               Portal: personalisation, context, widgets




            Social Intranet: participation and collaboration




                                                               SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
HOW
It started like...




   Informal                                     Formal




                     SMARTER, SIMPLER, SOCIAL
Is going to...




   Informal                                 Formal




                 SMARTER, SIMPLER, SOCIAL
Will eventually settle at...




   Informal                                               Formal




                               SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
Then ask




           SMARTER, SIMPLER, SOCIAL
Be responsive




                SMARTER, SIMPLER, SOCIAL
Thanks!                      SMARTER, SIMPLER, SOCIAL




           +44 20 7357 7358
          daniel@headshift.com

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