Start it @kbc Academy session from June 15 on pitching by Bart Muskala (True North), using the pro model

1. Pitch Perfect
A session about a pitch framework for KBC Start It, June 15

2. Nice to meet you
Who are we?
Bart
Muskala
Founder True North
Former Executive at
BBDO
Christophe
Leuckx
Founder True North
Former head of UX at
BBDO
Maarten
Aelvoet
Business Designer
True North
Former founder Quruu

4. We guide
organisations
of today on
their path to
mark tomorrow
by delivering evidence-based growth strategies

5. Guiding many brands to their True North
Some small, some big. All great.

6. Why I’m here for?

7. Nobody
likes
pitching.
almost

8. Suppose
you are in
an elevator

9. All of a
sudden, this
guy enters.

10. That’s
exactly what
you think.

11. Thinking
about the
office quote.

12. Where to
start? So
many angles.

13. You start
getting all
nervous.

14. OK perfectbad
And you
know the
statistics.

15. And you
know the
statistics.OK perfectbadreally
bad

16. And you
know the
statistics.

17. Just KEEP CALM
& use the Pro-Model
— The first part might be hard, the second part definitely is not. —

18. There’s just a few simple steps…
Pro what?
Make a big fat
PROmise
Describe the
PROblem
Describe the
PROcess
Support with
some PROof
Make one simple
PROposal
for the record,
we’re here

19. OK, you want some proof?
Why this works…
OK, you want some proof?
Why this works…

20. OK, you want some proof?
Why this works…

21. OK, you want some proof?
Why this works…
CHANGEWE CAN BELIEVE IN

22. OK, you want some proof?
Why this works…

23. OK, you want some proof?
Why this works…

24. OK, you want some proof?
Why this works…

25. I have just one request:
Try it. At least as a preparation.
— Did you see I narrowed it down to really just one request? —

26. I have just one request:
Try it. At least as a preparation.
— Did you see I narrowed it down to really just one request? —

27. Q:
Can you put something after the PRO-model?

28. Some last tips of advice I was given
Off course you can…
Hands are merely
supporting.
Jump & stand
still. Please.
You can’t speak
too slow.
About eye contact:
don’t kiss or kill.
Think of the
feeling.

29. info@true-north.be | 0486/13.91.62
Bart Muskala