Organisational culture of Nike. E-mail: sukyasov@gmail.com

1. NIKE
BY SUKYASOV RAZMIK

2. COMPANY
PROFILE
“NIKE, Inc. fosters a culture of invention.
We create products, services and
experiences for today’s athlete while
solving problems for the next generation.”

3. MISSION
“BRING INSPIRATION AND
INNOVATION TO EVERY
ATHLETE* IN THE WORLD”
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

4. LEADERSHIP STYLE
Nike’s top management’s leadership style
can be characterized by the team
management approach.
This style of leadership leads to
relationships of trust and respect

5. Nike has created a corporate culture rich with
employee loyalty and team spirit. The Inside
Culture Of Nike.
RED ‘SWOOSHES’
CAMPUS
PLAYERS
COACHES

6. NIKE ASKS ITS PLAYERS TO WORK BY TWO PRINCIPALS
ABOVE ALL OTHERS.
HONESTY FIRST, AND
COMPETITION SECOND.
COMPETE WITH YOURSELF NOT YOUR COLLEAGUES.

7. THE STRONG CULTURE OF NIKE
CREATES A STRONG SENSE OF
PURPOSE AND MOTIVATION AMONG
THE EMPLOYEES WHICH IS
RESPONSIBLE FOR ITS EXCELLENCE
AND PROGRESS