4. The average Kiwi spends a
whopping 2 hours and 15
minutes on the internet
each day!
4SPITFIRE / DIGTIAL MARKETING AGENCY
5. 64% of the population own a
smart phone and 42% of
homes have a tablet.
5SPITFIRE / DIGTIAL MARKETING AGENCY
• 80% use it to search for information
• 66% use it for product information
• 54% of the population are now
shopping online
6. 85% of television viewers
are using a second screen
(browsing the internet) at
the same time as
watching TV.
6SPITFIRE / DIGTIAL MARKETING AGENCY
9. 1.66 million Kiwis watch
TV/video online.
9SPITFIRE / DIGTIAL MARKETING AGENCY
We can use digital marketing to
target consumers with cost effective
campaigns. We can measure the
results and funnel consumers to
sales outcomes. Leads = sales.
16. 16SPITFIRE / DIGTIAL MARKETING AGENCY
"With sophisticated consumers and a
purchase cycle that is no
longer linear, marketers who
understand the strengths and
capabilities of the different online
channels alone and in combination
will deliver results that knock it out of
the ball park."
Laura Maxwell-Hansen, IABNZ chair and general manager
of Yahoo! New Zealand
17. Digital is forecast to
significantly outperform
TV, Radio, Newspapers,
Magazines & Outdoor over
the next 5 years, growing a
further 9% a year
17SPITFIRE / DIGTIAL MARKETING AGENCY
19. 130,000 people are likely to
engage with your brand for
every million banner
impressions.
Display advertising click through rates
average 0.13%. With a relevant and
effective digital strategy this can be
much higher.
19SPITFIRE / DIGTIAL MARKETING AGENCY
29. 29
Connect people and brands with the most
engaging and rewarding experiences
possible, creating long term, sustainable
relationships that deliver beneficial
outcomes for our customers.
OUR MISSION.
SPITFIRE / e n g a g e
30. Colin Proebstel
CLIENT SERVICE DIRECTOR
AND PARTNER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AND PARTNER
M 64 21 874 333
johnm@spitfire.co.nz
30
Spitfire*
LEVEL 2, 25 CRUMMER ROAD
PONSONBY, 1021, AUCKLAND
NEW ZEALAND
T 64 9 361 5758
www.spitfire.co.nz