Internet of things Sorooshebrahimi@gmail.com

1. Presented by
Soroush Mohammad Ebrahim

2. 2
Sensor devices are becoming widely available
- Programmable devices
- Off-the-shelf gadgets/tools

3. 3
More “Things” are being connected
Home/daily-life devices
Business and
Public infrastructure
Health-care
…

8. IOT
“Things having identities
and virtual personalities
operating in smart spaces
using intelligent interfaces
to connect and
communicate within social,
environmental, and user
contexts.” OR
“A world-wide network of
interconnected objects
uniquely addressable, based
on standard communication
protocols.” (EPoSS 2008)

12. IOT ECOSYSTEM
• A business ecosystem which comprises of the
community of interacting companies and individuals
along with their socio-economic environment, where
the companies are competing and cooperating by
utilizing commonly shared core assets related to the
interconnection of the physical world of things and the
virtual world of the Internet.
• The core assets may be in the form of hardware and
software products, platforms or standards that focus
on the connected devices, on their connectivity, on the
application services built on top of this connectivity, or
on the supporting services needed for the provisioning,
assurance and billing of the application services.

14. FORECAST
• Within the M2M submarket, GSMA (2011) expects the main vertical
segments to be the following:
• Automotive (revenue opportunity USD 202 billion)
• Healthcare (revenue opportunity USD 97 billion)
• Consumer electronics (revenue opportunity USD 445 billion)
• Utilities (revenue opportunity USD 36 billion).

15. TRENDS

16. WHAT IS THE VALUE?

17. WHERE DOES IT COME FROM?

18. ARCHITECHTURE

19. ENDLESS OPPORTUNITIES

21. Vertical Market Application Scenarios
Retail Automation & Integration / Overview
• Smart Shelf
• Smart POS
• RFID Solutions
• Monitoring & Tracking
• People counter
• Scanning and weight
control
• Smart Trolleys
• Payment systems
• Queue management
• Anti-theft systems
• Security & surveillance
• Vending and reverse
vending machines
• …
M2M Applications Everywhere in Retail:

22. Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Security &
Surveillance
Smart Shelf
Smart Cashier System
People
Traffic
Analysis
Vending
Machines
RFID
RFID
Transportation
Logistics
Shop
Services
Gateway
M2M Integration
Platform

23. Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Retail
Services
Gateways
Shop
Future
Data Services
Future
Data Consumers
Services
Agencies
Dashboards
Alerts
Device
Management
Diagnostics
Prognostics
Location Based
Services
Suppliers
Security
New
Features
Security &
Surveillance Transportation
Logistics
M2M Integration
Platform

24. Surveillance
Edge Controller
Vending Machines
Kiosk
Application
Focus Group
Testing
Stock / Shelf
Monitoring
Asset
Management
Retail Automation & Integration / Platform View
Vertical Market Application Scenarios
Counter

25. SMART HOMES

26. • Remote metering
• Significant reductions in consumption patterns due to the
possibility to remotely switch on the home appliances at off-peak
times with lower tariffs.
• Home automation allows remote control of home systems,
including heating, ventilation, and air conditioning (HVAC) systems,
lighting, and home appliances, such as washing machines and dish
washers.
• Home automation promises its users the possibility to reduce the
time spent on routine tasks, accompanied by the convenience, cost
reduction and peace of mind.
• Home security
• Another set of applications may trigger an alarm whenever a
valuable object (wallet, laptop) leaves the home without
authorization.

28. TRANSPORTATION &
LOGISTICS

32. 32
Motion sensor
Motion sensor
Motion sensor
ECG sensor
Internet
INSURANCE

33. • Young and middle-aged people could receive
sensors to monitor certain key parameters and
these parameters would be analyzed by
medical experts periodically.
• Customers and users will receive information
about warnings concerning certain
parameters and proposals how to reduce
them and improve one’s health status.

35. IoT-adapted manufacturing processes
• In IoT-adapted manufacturing processes (with situation-aware
smart machines and robots), manufacturing lines can
customize products during the production process.
• This is cheaper, more flexible, and there is less need for
human interaction.
• This also facilitates decentralization of business processes to
decrease the complexity of supply-chain processes.
• The customers are owners of production lines, warehouses,
automated storage facilities, or similar.
• Systems need to be set up by B2B partners, so B2B channels
are used to reach customers.
• Focal actors in this business model would be the producers of
smart supply chains and robots or machines for supply chains

37. BUSINESS MODELS DOMAIN

40. CONSIDRABLE FACTS!
• Inter-industry and inter-ecosystem opportunities and trends
• Co-opetitive opportunities for value co-creation and co-
capture
• Opportunity triggering technologies within existing businesses
• Creating and seizing an opportunity in becoming the IoT
market makers
• Bundling things with easy-to-use-and-adopt services
• Providing smart solutions addressing the end-user’s needs,
wants and desires
• Identifying the compelling value proposition, especially
regarding price or efficiency.

41. CHALLENGES!
LEGAL,ETHICAL,POLITICAL,SOCIAL

42. QUESTIONS?

43. THANKS FOR YOUR ATTENTION!