"SOCIAL STATE," the book by Esteban Contreras, is available now at http://www.socialstatebook.com This is a presentation about the state of social media and social media marketing as we begin the year 2013, with content from "Social State," the book by Esteban Contreras. In recent years, the web has gone from being a network of hyperlinked pages to a network of individuals. There are now over 1 billion people sharing their lives on Facebook; and that's only one of many social networks enabling and dictating how we connect, how we learn, and how we act. Instagram, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and a long tail of social media services are transforming how we interact with the world around us. Everything we know is being re-imagined. This presentation is a follow-up to http://slidesha.re/stateofsocial2013 and http://slidesha.re/2h12social Want more? Get the complete guide to the state of social media! Order the book "SOCIAL STATE" now at www.socialstatebook.com Available on Amazon Kindle: http://www.amazon.com/Social-State-Thoughts-Stories-ebook/dp/B00ATTT2UG/ref=reg_hu-rd_add_1_dp Available on Apple iBooks: https://itunes.apple.com/us/book/social-state-thoughts-stats/id590156052 Available on ALL formats on Vook: http://store.vook.com/storefronts/book/social-state-thoughts-stats-and-stories-about-the-state-of-social-media-in-2013.html#.UOHkiYnjmVY

1. Social State: 2013
THE STATE OF SOCIAL MEDIA &
SOCIAL MEDIA MARKETING
By Esteban Contreras

2. Get the complete guide to the
state of social media in 2013.
SOCIAL STATE
The book by Esteban Contreras
ORDER NOW:
Kindle Nook iBooks
Preview | Buy Now in All Formats
www.socialstatebook.com
________

3. The Social Media Universe Continues to Expand
1 Billion monthly active users 130MM+ users
800MM+ monthly visitors 100MM+ active users
530MM+ registered users 82MM+ blogs
368MM+ registered users 25MM+ users
300MM+ registered users 20MM+ users
235MM+ monthly active users 15MM+ monthly active users
232MM+ monthly active users 14MM+ registered users
200MM+ monthly active users 12MM+ monthly active users
175MM+ members + 4MM+ users
133MM+ active users 2MM+ users
More people on more social sites than ever before
Source: Official Announcements, Wikipedia ________

4. Remember 2006 & 2007?
• MySpace became the most popular website in the U.S. in 2006, claiming 4.46% of U.S.
visits for the week ending July 8th; 80% of social networking traffic at the time.
• Facebook was first opened to the public on September 26, 2006. Facebook claimed a mere
7.6% of social networking traffic in the U.S. at the time.
• In March of 2007, 500 million Internet users were active across all social networks.
• In 2007, we spent only 6% of time spent online across all social networking sites.
• Twitter was spun off from ODEO in 2007, and received mainstream attention as it was
widely celebrated at SXSW Interactive in March 2007.
• LinkedIn achieved profitability in 2007; reached 8 million users.
• Vkontakte (VK) reached 1 million users in July 2007.
• FriendFeed, which was later acquired by Facebook, launched in October 2007.
• Services like Foursquare, Instagram, Pinterest and Sina Weibo were years from launch.
A lot has changed since MySpace was #1
Source: Wikipedia ________

5. Reminder: Social Networks Still Most Popular Online Activity
20%+ of time spent on SN, Up from 6% in 2007
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________

6. Social Media: Coming of Age
• LinkedIn: Born May 2003 - Almost ten years old
• Facebook: Born February 2004 - Almost nine years old
• YouTube: Born February 2005 - Almost eight years old
• Twitter: Born March 2006 - Almost seven years old
• VK: Born September 2006 - Over six years old
• Tumblr: Born April 2007 - Almost six years old
• Sina Weibo: Born August 2009 - Over three years old
• Pinterest: Born March 2010 - Almost three years old
• Instagram: Born October 2010 - Over two years old
• Google+: Born June 2011 - One and a half years old
We’ve been social networking for more than a decade
Source: Wikipedia ________

7. The Social Media Age Gap Continues to Close
Social Media is for everyone
Source: Pew Research Center’s Internet & American Life Project ________

8. U.S. Social Network User Base Growing Steadily
170 MM
157.8 MM
2014: 170 MM U.S. Social Network users
Source: eMarketer ________

9. Chinese Social Network Base Growing Rapidly
414.5 MM
307.5 MM
2014: 414.5 MM Chinese Social Network user
Source: eMarketer ________

10. The Entire Globe Has Gone Social
1.82 B
1.4 B
2014: 85% of All Internet Users will be Social
Source: eMarketer ________

11. 2012 Social Year-In-Review
• Most widely shared tweets by: Barack Obama, Justin Bieber, TJ Lang, Team GB and Kouichi
Yamadera.
• Top trends on Twitter: Summer Olympics, U.S. Election, MTV VMAs, Super Bowl, and Euro 2012.
• Top U.S. trends on Facebook: U.S Presidential Election, Superbowl XLVI, Death of Whitney
Houston, Superstorm Sandy and London 2012 Olympics.
• Most popular U.S. memes on Facebook: TBH, YOLO, KONY, One-word Comment and Gangnam
Style.
• Most listened to U.S. songs on Facebook: We Are Young (feat. Janelle Monáe) by Fun; Somebody
That I Used to Know by Gotye; Call Me Maybe by Carly Rae Jepsen;
• U.S. locations with most check-ins on Facebook: Times Square (NY) and Disneyland (CA) Most
viewed English Wikipedia articles: Facebook, Wiki, Deaths in 2012
• Most-viewed ads on YouTube: My Time is Now (Nike), Uncle Drew (Pepsi Max), The Bark
Side (Volkswagen), The Next Big Thing is Already Here (Samsung) and Matthew’s Day Off (Honda).
Social Media reveals what’s trending
Source: Facebook, Twitter, YouTube, Johang ________

12. The Social State of Facebook
Digital connecting tissue for over 1 billion people
Source: Facebook ________

13. Facebook: A Great Exit Strategy for So/Lo/Mo Startups
2004-2006 2007 2008 2009 2010 2011 2012
Source: Lists of M&A in Wikipedia ________

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15. The Social State of Instagram
The New American Dream; Privacy concerns on the rise
Source: comScore Mobile Metrix 2.0, TIME Magazine, Instagram, Rich Kids of Instagram ________

16. The Social State of Twitter
The MMS of the Internet
Source: GlobalWebindex ________

17. The Social State of Google+
Social Layer + Destination = Social Engine
Source: Google+ ________

18. The Social State of LinkedIn
Building the Economic Graph
Source: LinkedIn ________

19. The Social State of Pinterest
Visually Social Pinboard, Now Open For Business
Source: Bizrate Insights Social Image Sharing and Online Shopping Series ________

20. The Social State of Tumblr
Part Blogging Platform, Part Meme Machine
Source: http://xkcd.com/1043/ ________

21. An Evergreen Long Tail of Social Services
EyeEm Snapchat Reddit Myspace
ThingLink Cinemagram Foursquare StumbleUpon
Medium App.Net Quora VK
Branch Newsle Viddy Flickr
At The Pool The Fancy Renren Foodspotting
MePedia Pair Qzone Orkut
So.cl We Heart It Sina Weibo Delicious
Highlight Waywire Storify Digg
Best of All Worlds Kickstarter Banjo Airtime
Pheed Path Viggle + GetGlue Color
Social Long Tail: Emerging, adapting, pivoting or dying
________

22. The Second Social Media Election
U.S. President Obama: Most Influential Man on Earth?
Source: Klout, Twitter ________

23. The Social State of Virality
Psy’s “Gangnam Style” reached 1 Billion views
Source: Psy YouTube channel ________

24. The Social State of Living in Public
Cyber-bullying, oversharing, narcissism, privacy concerns
Source: The Atlantic, Slate, Thesomebodytoknow YouTube channel, Gawker ________

25. The Social State of Social Advertising
Social Ad spending expected to reach $9.2B by 2016
Source: BIA/Kelsey ________

26. The Social State of Social Advertising
Facebook’s Native Ads Lead the Way
Source: eMarketer ________

27. The Social State of Social Advertising
Facebook ad model has drawn criticism
Source: Harris Interactive, NBergus, Twitter ________

28. The Social State of Empowered Consumers
Building trust is key for brands
Source: About.com, Performics ________

29. The Social State of Social Media Marketing
CREATE CURATE CULTIVATE
Social Media marketing is about brand storytelling
Source: Social State, Various Examples ________

30. The Social State of Social Business
Social Business becoming a 360 degree “enabler”
Source: Social State, Various Examples ________

31. The Social State of Social Good
Social networks facilitate social good
Source: Social State, Various Examples ________

32. Thank You
www.estebancontreras.com
www.facebook.com/estebancontreras
www.google.com/+estebancontreras
www.twitter.com/socialnerdia
www.pinterest.com/socialnerdia
www.slideshare.net/socialnerdia
Buy the book now:
www.socialstatebook.com
www.socialnerdia.com

33. More on SlideShare
The original SlideShare preso The 2012 mid-year follow-up
State of Social 2H12 State of Social
2012http://slidesha.re/stateofsocial2012 http://slidesha.re/2h12social
________

34. ORDER NOW:
Kindle Nook iBooks
Preview | Buy Now in All Formats
www.socialstatebook.com
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