Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth. Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C. This is a SXSW Interactive 2018 panel proposal. Upvote now to join product leaders at various stages for a chat about the challenges and ideal future state for enterprise software PMs.

1. Modern
B2B Product Leadership
SXSW Interactive 2018

2. Why
Amazing software requires amazing product management.
B2B software companies need product leaders to develop, guide, and scale teams
to drive P/M fit and growth.
Product leaders are responsible for the success of the customer - the heart of
the business itself.
As user expectations increase, product leaders must raise the bar to levels
that were once reserved for B2C.
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Modern B2B Product Leadership
#MBPL

3. What
Join product leaders at various stages to chat about the challenges and ideal
future state for enterprise software PMs.
1/ How to develop an amazing team that solves amazing problems and ships
amazing products. Without going crazy.
2/ How to get close to your customers - listening, prioritizing, envisioning,
designing, and co-creating the right experiences, at the right time.
3/ How to build on this sprint, plan for next quarter, and scale for
year-over-year.
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Modern B2B Product Leadership
#MBPL

4. Who
Megan Berry / @meganberry / VP of Product, Octane AI www.octane.ai
Esteban Contreras / @socialnerdia / VP of Product, HYP3R www.hyp3r.com
John Cutler / @johncutlefish / Senior PM, Zendesk www.zendesk.com
Mark Hazlett / @markhazlett / Product Manager, Clio www.clio.com
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Modern B2B Product Leadership
#MBPL

5. TBD time
March 9-13, 2018
When
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Modern B2B Product Leadership
#MBPL

6. Where
South by Southwest
Interactive Festival
Austin, TX
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Modern B2B Product Leadership
#MBPL