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Typography and grids

The basics of using Typography and Grids

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Typography and grids

  1. 1. Visual Design
  2. 2. Typography Use Arial, if they haven’t got Arial, use Helvetica, if they haven’t got either, use a sans-serif font. Dreamweaver gives a limited choice.
  3. 3. TypographyS Serif fonts (a serif is the little tags on the letters.)Are tagged because it was found that when reading from paper, the tags help the eye to perceive the type.S Sans serif fonts (Sans is french for without).Are considered easier to read on screen.
  4. 4. Typography Dancebase have got around the problem of limited typefaces by making jpeg images of the typeface in logos and their banner. The rest of their type is font-family: Verdana, Arial, Helvetica, sans-serif.
  5. 5. TypographyThe art of good typography is about subtlety. You can make a value judgement based on typography, use of colour and the look and feel.On the next slide are two websites from two different banks. Which one does the Queen bank with? How can you tell just from the look of the site?
  6. 6. Typography tells its own story
  7. 7. Typography tells its own story
  8. 8. Typography tells its own story
  9. 9. Visual LanguageYour visual design needs to match your site objectives. Very often a site objective is to communicate brand identity.Your whole site needs to reflect brand values.
  10. 10. Grids Designing with grids has become very fashionable. The first principle to understand is the rule of thirds.
  11. 11. Rule of Thirds
  12. 12. Splitting a page.images from
  13. 13. Splitting a page.images from
  14. 14. Splitting a page.images from
  15. 15. Splitting a page.images from
  16. 16. Splitting a page. Adding gutters helps stop text running into each other . Elements can then be designed to complement the grid structure.images from
  17. 17. Splitting a page
  18. 18. Splitting a page
  19. 19. Splitting a page
  20. 20. Splitting a page
  21. 21. Breaking the grid.

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The basics of using Typography and Grids


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