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Temasek Polytechnic - Knowledge sharing on Social Media >2010
- 1. Social Media >2010 © Dillon Lee - Temasek Polytechnic 2010
- 2. Agenda SM & it’s impact on global industries Best practices with Social Media SM: Return on investment (ROI) Why should organizations listen & act now online monitoring of brand/reputation/chatter Upcoming & future social media trends © Dillon Lee - Temasek Polytechnic 2010
- 3. What is social media? © Dillon Lee - Temasek Polytechnic 2010
- 4. Word-of-mouth Privacy Dangerous User Generated Content Share Evil Web 2.0 What is social media? NEWS Gossip Voice Empowerment Chatter © Dillon Lee - Temasek Polytechnic 2010
- 5. Social Media is everywhere..
- 6. Social Media is everywhere..
- 7. EVERYWHERE.. © Dillon Lee - Temasek Polytechnic 2010
- 8. SM & impact on global industries
- 9. SM & impact on global industries © Dillon Lee - Temasek Polytechnic 2010
- 10. SM & impact on global industries 125,760Facebook Fans48,776 Twitter Followers1,505,838 combined views on YouTube for “We’re All Fans” campaign videos2,050,699 combined views on Grammy.com for “We’re All Fans” campaign videosThe Grammys were a trending topic on Twitter for more than four days1 26.6m viewers = 35% increase compared to 2009 1Source: Mashable © Dillon Lee - Temasek Polytechnic 2010
- 11. SM & impact on global industries © Dillon Lee - Temasek Polytechnic 2010
- 12. SM & impact on global industries Generated USD$6.5m sales using Twitter © Dillon Lee - Temasek Polytechnic 2010
- 13. SM & impact on global industries
- 14. SM & impact on global industries
- 15. SM & impact on global industries © Dillon Lee - Temasek Polytechnic 2010
- 16. SM & impact on global industries © Dillon Lee - Temasek Polytechnic 2010
- 17. Best practices with SM Embodied through entire organization positive + negative = positive? Infused & Integrated with all other marketing efforts Understand your customers/supporters/fans Use the platforms that best fit your target market’s profile Monitor & respond NOW 24/7/365 © Dillon Lee - Temasek Polytechnic 2010
- 18. Publishing Best practices with SM http://blogs.starbucks.com Social Networking Collaborative Tools http://mystarbucksidea.force.com/ Microblogs Image/Video/Audio Sharing © Dillon Lee - Temasek Polytechnic 2010
- 19. Best practices with SM >388,000 employees globally Most profitable IT company globally Sells hardware & software © Dillon Lee - Temasek Polytechnic 2010
- 20. Best practices with SM >571,074 fans Interactions Competitions Media (videos) >31,880 real fans Interactions Competitions News/Updates Special offers >1,696 subscribers Interactions News/Updates Exclusive footage © Dillon Lee - Temasek Polytechnic 2010
- 21. SM: ROI What are your objectives? How are you going to measure it? © Dillon Lee - Temasek Polytechnic 2010
- 22. SM: ROI Awareness Leads Sentiments No. of fans/followers Conversations Direct traffic to website Site traffic Conversion to $sales Turning sentiments to customers No. of ambassador Type of conversation Tracking KPIs are easy compared to ROIs © Dillon Lee - Temasek Polytechnic 2010
- 23. SM: ROI © Dillon Lee - Temasek Polytechnic 2010
- 24. SM: ROI © Dillon Lee - Temasek Polytechnic 2010
- 25. Why should we listen & act now “Brands are unprepared for organized social attacks” - Jeremy Owyang 2010 © Dillon Lee - Temasek Polytechnic 2010
- 26. Why should we listen & act now Mar 16-17 © Dillon Lee - Temasek Polytechnic 2010
- 27. Why should we listen & act now © Dillon Lee - Temasek Polytechnic 2010
- 28. Why should we listen & act now © Dillon Lee - Temasek Polytechnic 2010
- 29. It’s all about connecting the dots Scandal in class Facebook protest page Past scandals surface Other scandals from Polys surface Blog post Image & reputation of Polys affected Singapore’s education image affected © Dillon Lee - Temasek Polytechnic 2010
- 30. Developing a community strategy and practice crises response Start by listening… © Dillon Lee - Temasek Polytechnic 2010
- 31. Start by listening… © Dillon Lee - Temasek Polytechnic 2010
- 32. Start by listening… Sentiments # of mentions +ve / -ve Demographics © Dillon Lee - Temasek Polytechnic 2010
- 33. The art of listening..
- 35. Data crunching – making sense of all the collected data
- 36. Friendship analysis© Dillon Lee - Temasek Polytechnic 2010
- 38. Share, discuss at work
- 39. Online - Offline Integration will continue
- 40. Rise of the mobile platform© Dillon Lee - Temasek Polytechnic 2010
- 41. Last words… © Dillon Lee - Temasek Polytechnic 2010
- 42. dillon@tp.edu.sg Thank you © Dillon Lee - Temasek Polytechnic 2010
- 43. Technographics © Dillon Lee - Temasek Polytechnic 2010
- 44. SM is not… © Dillon Lee - Temasek Polytechnic 2010
- 45. Why should we listen © Dillon Lee - Temasek Polytechnic 2010