Hh

1. WELCOMETOTHE
PRESENTATION

2. OUR TEAM LEADER
Md.ShamsudduhaEmon

3. ParvezAlamTuhin ZarifAshrafeeTayesh Taa-seenAhamedAbid
OUR TEAM MEMBERS

4. OURRESPECTEDCOURSE
INSTRUCTOR
TAYEBA AKTER
LECTURER
ARMY IBA

5. WOULDYOULIKETOGUESS
WHATTHETOPICIS ?

6. BANGLADESHAIRLINES
SECTOR
SERVICE MARKETING STRATEGY, PROBLEMS,
OPPORTUNITY AND APPROACH TO BUILDING
CUSTOMER RELATIONSHIP

7. WEARECOVERING

8. TABLEOFCONTENTS

9. INTRODUCTION

10. • ProvideanoverviewofBangladeshBiman'sservicemarketingstrategy
Objectives
• DiscusshowBangladeshBimancanbuildstrongercustomerrelationships
• IdentifytheproblemsandopportunitiesthatBangladeshBimanfacesin
providingahigh-qualitycustomerexperience

11. SWOT ANALYSIS
OF

12. S W
T
O
Strengths Weaknesses
Opportunities Threats
 Government-owned only
company
 No tension about capitals
 Advanced air-crafts
 Awards
 Government Negative
Influence
 Mismanagement
 Backdated Technology
 Gradual Loss
 International advanced
Airlines
 Local Airlines with
competitive advantages
 They can offer lower prices than others
 A huge number of passengers
 Peoples want to avoid traffic jam & premium
service

13. S W
T
O
Strengths Weaknesses
Opportunities Threats
 Experienced peoples
 Strong Management
 Quick implementation of decisions
 They can become the market leader
 violating rules and getting banned
 Limitations of capitals
 Government is their biigest competitor
 Lack of advanced aircraft
 Nepal Tragedy

14. S W
T
O
Strengths Weaknesses
Opportunities Threats
 They follow safety first issues properly
 No accident issues
 They can capture the domestic market
instead of international
 Passengers trust them for safe journey
 Other advanced airlines can capture
their share anytime
 Weak promotional activities
 Lack of necessary aircraft

15. COMPETITIVE
ANALYSIS

16. • UsBanglahasthebestserviceandcustomerrelationshipwiththem.
• Bimanisholdingtheirpositionbyenteringatfirstinthemarket.
COMPETITIVEANALYSIS
• NovoAirhasthehighestsafeflightprevioushistory.

17. COMPETITIVEANALYSIS
• NovoairandusBanglahavemoreexpertpeoplesthanBiman.
• Biman'sdecisionmakingandimplementationisveryslow.
• Sometimes Biman's cabin crew and other staffs' behavior are not up
tothemarklikeprivateaviationairlines.

18. RECOMMENDATIONS
• Ensuringproperusageofhugecapital&royaltag
• Recruitmoreexpertpeoples
• Bemorecordialwithcustomersandpassengers
• Takingcompetitiveadvantagesbyapplyingextraordinaryattributes
• Develop each category service and focusing on their service oriented
marketingtoattractpassengers

19. THANK
YOU!

20. ANYQUESTIONS?