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SCD Balaji's Artpreneur Program - Curriculum Kit
- 2. CURRICULUM ARTPRENEUR PROGRAM Future ... Welcometo the Creative of the Tribe ©artpreneurprogram
- 3. CURRICULUM ARTPRENEUR PROGRAM The term ‘Artpreneur’ is a confluence of creativity, in the form of Art and Business. Atma Studios’ Artpreneur program is a Creative Business Incubation Program for people who are looking to learn Art, Design and Entrepreneurship. ATMA Studios, located in South India has been remotely operational for over a decade. Team Atma Studios came up with a practical way to bridge the gap between the startup entrepreneurs’ design requirements and creative enthusiasts who want to learn art, design and entrepreneurship through studio learning. website : www.atmastudios.in ©artpreneurprogram
- 4. CURRICULUM ARTPRENEUR PROGRAM Learners will be taught design applications such as Adobe Illustrator, Photoshop and XD. Apart from the digital tools, the main goal of the course is to equip learners to explore new areas of design and also to excel in the international branding industry, with hands-on live projects. Artpreneur as a program stemmed from Mr. SCD Balaji (Founder & Mentor) passion to enable beings to become creative and independent. This Deca-dimensional program is about Art, Design, Creativity, Software, Aesthetics, Teaching, Communication, Branding, Marketing and Sales. ©artpreneurprogram
- 5. CURRICULUM ARTPRENEUR PROGRAM ADOBE ILLUSTRATOR Learn to draw & design professionally. VECTOR ILLUSTRATIONS You like any art style, we help you master it. BRANDING& LOGODESIGN Learn to create interesting logos for any industry. ILLUSTRATIVE LETTERING Learn the secret to Illustrate beautiful quotes. VISUALBRAND DESIGN Not just logos, we teach everything from naming a brand to creating a website. ©artpreneurprogram
- 6. CURRICULUM ARTPRENEUR PROGRAM ADOBE PHOTOSHOP Let’s learn the basics of photo editing & colour correction. ADOBE XD Learn to design websites & apps creatively. DIGITAL PAINTINGS Learn to craft your own art in Indian & Global art styles PORTFOLIO SPECIALISATION Let your work speak for itself through your portfolio. COMMISSIONED PROJECTS Let’s talk business & start working commercially! ©artpreneurprogram
- 7. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE Workspace Navigation Transform Arrange Stroke Align Guides Selection Pathfinder Shape Builder Artboards Live Paint Magic Wand Shaper Masks Grouping Curvature Pen Blob Brush Paint Brush Pattern Gradients Color Recolor Type Intertwine Let’s take baby steps into the world of designing & drawing. ADOBE ILLUSTRATOR 40SESSIONS ©artpreneurprogram
- 8. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE Stick Figure Volumetric Rapid Sketch Complete Sketch Fusion Sketch Bengal Folk Art European Art Deco Japanese Kawaii Belgian Comics Orissa Folk Art Madhubani Research Moodboard Style Sheet Ideation Doodle Sketch Outline Illustration ART ILLUSTRATION A stage where you start with basic drawing and gain confidence to draw any art style you wish. VECTOR ILLUSTRATIONS 35SESSIONS ©artpreneurprogram
- 9. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE “A pen is mightier than a sword” Let’s illustrate some beautiful quotes. ILLUSTRATIVE LETTERING 20SESSIONS Tattoo Circus Victorian Western Slab Serif Blackletter Brushscript Mono Weight Sans Varied Weight Serif Mono weight Script Decorative Anatomy Doodle Sketch Layout Decors Accents Filigree Dimension Illustration Layout Regional Logo Brand STYLES LETTERING ©artpreneurprogram
- 10. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE A Brand Blueprint is the heart of any business. Let’s make sure it is Unique. BRANDING& CONSULTATION 10SESSIONS BRAND MISSION BRAND BENEFITS BRAND VISION BRAND PERSONA BRAND VALUES BRAND AUDIENCE BRAND STORY BRAND USP BRAND STRUCTURE BRAND PROMISE BRAND STRATEGY BRAND SOLUTION BRAND AUDIT BRAND CHALLENGE ©artpreneurprogram
- 11. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE The Blueprint is the heart, Brand Identity Assets are the body parts. Let's delve into creating brand identity assets. BRANDIDENTITY ASSETS 20SESSIONS BRAND NAME BRAND LOGO BRAND TYPO BRAND TAGLINE BRAND COLOUR BRAND MASCOT BRAND ART BRAND ELEMENT BRAND ICONS BRAND PATTERN BRAND PHOTO BRAND CONTENT BRAND LETTERING BRAND LAYOUT ©artpreneurprogram
- 12. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE BRANDCOMMUNICATION DESIGN 20SESSIONS BRAND SOCIAL BRAND CLOTHING BRAND BOOK BRAND WEBSITE BRAND SIGNBOARD BRAND PACKAGE BRAND SPACE BRAND MERCH BRAND LEAFLET BUSINESS CARD BRAND LETTERHEAD BRAND ENVELOPE BRAND ADVT BRAND PHOTO BRAND CATALOGUE BRAND DECK The Blueprint forms the heart, Identity Assets are the body parts, and Communication Design is the brand's attire. Let's master brand communication. ©artpreneurprogram
- 13. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE Can you believe that you can create a website in just 7 sessions? ADOBE XD 07SESSIONS Tools Research Moodboard Brand Guidelines Standards Wireframe Design Prototype Animate Share ©artpreneurprogram
- 14. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE Brush Clone Layers Workspace Navigation Transform Selection Healing Brush Content Aware Mockups Mask Effects Styles Layer Styles Export Image Size Canvas Size Color Correction Blending Mode Let’s enter the Photoshop world & learn the basics of photo editing and colour correction ADOBE PHOTOSHOP 12SESSIONS ©artpreneurprogram
- 15. CURRICULUM ARTPRENEUR PROGRAM MODULE STRUCTURE Oil Ink Glaze Pastel Crayon Gouache Color Pencil Water Color Chibi Sumi-e Kerala Mural Chitra Sutra Airbrushing Reengineering You like a particular art style that you saw on Social Media? What if we tell, you can draw it too. DIGITAL PAINTINGS 26SESSIONS ©artpreneurprogram
- 16. CURRICULUM ARTPRENEUR PROGRAM Okay, enough with the words. Now let us take you on a visual tour of some artworks done by our Artpreneur Students. Just for your knowledge, they too were once a novice like you with no background in art or design! ©artpreneurprogram
- 18. CURRICULUM ARTPRENEUR PROGRAM Visual Tour 2020 made sure we maintained physical distance. But it also brought us closer with everyone going online! Even the smallest of the businesses are now online and what they need is a good-looking virtual presence. That is where we jump in! After learning Branding and Logo design, you can help any business, start-up, freelancer or even an influencer to achieve a strong presence in the virtual world. ©artpreneurprogram
- 19. CURRICULUM Visual Tour Ashta Chitra Vidya (AKA) Figure Drawing ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio Stick Figure Conceptualised & Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! ©artpreneurprogram
- 20. CURRICULUM Visual Tour Ashta Chitra Vidya (AKA) Figure Drawing ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio Volumetric Sketch Conceptualised & Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! ©artpreneurprogram
- 21. CURRICULUM Visual Tour Ashta Chitra Vidya (AKA) Figure Drawing ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio Rapid Sketch Conceptualised & Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! ©artpreneurprogram
- 22. CURRICULUM Visual Tour Ashta Chitra Vidya (AKA) Figure Drawing ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio Complete Sketch Conceptualised & Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! Shadow Rapid sketch Stick Figure Volumetric ©artpreneurprogram
- 23. That was just a sneakpeak of some of our Practice Sketches! As mentioned before, all of them have been designed by amateurs, who followed what we taught and then created their own path! To see more such works, visit www.artpreneur.in/portfolio ©artpreneurprogram
- 24. ADOBE ILLUSTRATOR VECTOR ILLUSTRATIONS CURRICULUM ARTPRENEUR PROGRAM Visual Tour ©artpreneurprogram
- 25. CURRICULUM ARTPRENEUR PROGRAM Visual Tour Ever wanted a t-shirt, mug, or coasters with your own design? Imagine your art on a life-size canvas! This becomes possible with Adobe Illustrator and Vector Illustrations. Don't be intimidated by social media doodlers. Mastering these tools empowers you to create in any style, and your work will be more professional and impressive in vector form. Curious about vectors? The next slide has all the answers! ©artpreneurprogram
- 26. CURRICULUM ARTPRENEUR PROGRAM Visual Tour Zoom in as much as you can in this PDF. Is it getting pixelated? No! Thats exactly what vector art is. Scalable to infinity! More about vector will be covered in the course, of course! ©artpreneurprogram
- 27. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BENGAL FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - Bengal Folk Art ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 28. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BENGAL FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - Bengal Folk Art ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 29. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BENGAL FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - Bengal Folk Art ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 30. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM EUROPEAN ART DECO ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - EUROPEAN ART DECO ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 31. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM EUROPEAN ART DECO ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - EUROPEAN ART DECO ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 32. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM EUROPEAN ART DECO ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - EUROPEAN ART DECO ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 33. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE KAWAII ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - JAPANESE KAWAII ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 34. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE KAWAII ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - JAPANESE KAWAII ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 35. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE KAWAII ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - JAPANESE KAWAII ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 36. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BELGIAN COMICS ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - BELGIAN COMICS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio “Finally managed to get punished, let’s go for our daily school tour” “So, it turns out that you and Neha would’ve been family afterall” ©artpreneurprogram
- 37. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BELGIAN COMICS ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - BELGIAN COMICS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio “As you can see, the employment issues of this coun- try have been solved under our government” “I feel like I’m forgetting something but I can’t remember what” ©artpreneurprogram
- 38. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BELGIAN COMICS ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - BELGIAN COMICS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio “And that’s why we should become vegans to save the poor animals from torture” “Of course, I cooked all of these myself for our special night” ©artpreneurprogram
- 39. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ORISSA FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ORISSA FOLK ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 40. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ORISSA FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ORISSA FOLK ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 41. @ C o l o r T i c k l e @ ColorTickle Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ORISSA FOLK ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ORISSA FOLK ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 42. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM MADHUBANI ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - MADHUBANI ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 43. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM MADHUBANI ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - MADHUBANI ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 44. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM MADHUBANI ART ILLUSTRATIONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - MADHUBANI ART ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 45. So many styles, so less time! Are you able to digest the fact that all these styles are learnt under one program by one person? We agree, reality is always hard to accept! Yes, you can learn all these styles and create your own style of illustrations which can be turned into a merchandise business in future! Check out how vector illustrations are used on Invitation cards, Greetings, T-shirts etc. by our Artpreneurs. Visit www.artpreneur.in/portfolio ©artpreneurprogram
- 47. CURRICULUM ARTPRENEUR PROGRAM Visual Tour Sometimes, hand written words are enough to convey a message without any drawing attached to it. Is there any secret to what makes the message so loud and clear? Yes! Learn the 10+ secrets of lettering and you can create some of your own quotes in any style! Let the viewers feel the magic of words through the combination of art and lettering! ©artpreneurprogram
- 48. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE ONE WORD LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 49. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE ONE WORD LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 50. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE LOW DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 51. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE LOW DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 52. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE MID DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 53. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE MID DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 54. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE MID DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 55. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE HIGH DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 56. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE HIGH DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 57. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM ILLUSTRATIVE HIGH DETAILED LETTERINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 58. Once you master the 10+ secret tools of Illustrative Lettering, you too can convey your emotions through the magic of words. Use this talent in designing a logo or any merchandise and you will have a fan-base for sure! Check out how creatively our Artpreneurs have used Illustrative Lettering in different areas. Visit www.artpreneur.in/portfolio ©artpreneurprogram
- 59. CURRICULUM ARTPRENEUR PROGRAM Visual Tour ADOBE ILLUSTRATOR BRANDING CONSULTATION ©artpreneurprogram
- 60. A Brand Blueprint is a comprehensive framework that defines and guides the strategic direction and identity of a brand. It serves as a foundational document that encapsulates key elements of a brand's core identity and strategy. A Brand Blueprint is a dynamic document that evolves with the brand and its market environment, ensuring that the brand remains relevant, competitive, and aligned with its core identity and strategic objectives. ©artpreneurprogram
- 61. CURRICULUM Branding BRAND BLUEPRINT ARTPRENEUR PROGRAM BRAND MISSION BRAND BENEFITS BRAND VISION BRAND PERSONA BRAND VALUES The long-term goal and aspiration of the brand, defining where it aims to be in the future. It focuses on what the brand does, whom it serves, and how it benefits its customers or audience. The core principles and beliefs that guide the brand's actions and decisions. A detailed character profile that represents the brand's personality, tone of voice, and manner of interacting with its audience. The advantages or value that the brand offers to its customers. ©artpreneurprogram
- 62. CURRICULUM ARTPRENEUR PROGRAM Branding BRAND BLUEPRINT BRAND AUDIENCE BRAND STORY BRAND USP BRAND STRUCTURE BRAND PROMISE Understanding the audience is crucial for tailoring the brand's messaging and offerings. The commitment the brand makes to its customers, highlighting the unique value or experience it guarantees. It's a key factor that the brand emphasizes to capture market share and attract its target audience. The brand's structure outlines its market positioning, product/service categories, and any sub-brands or extensions. A compelling brand story fosters an emotional connection with the audience. ©artpreneurprogram
- 63. BRAND STRATEGY BRAND SOLUTION BRAND AUDIT BRAND CHALLENGE CURRICULUM ARTPRENEUR PROGRAM Branding BRAND BLUEPRINT An evaluation process to assess the brand's current position, performance, and perception in the market. The obstacles and issues the brand faces in achieving its goals. The strategies or actions the brand intends to implement to overcome challenges, meet its goals, and fulfill its promise to customers. The overall plan that outlines how the brand will achieve its mission and vision. ©artpreneurprogram
- 64. CURRICULUM ARTPRENEUR PROGRAM Visual Tour ADOBE ILLUSTRATOR BRAND IDENTITYASSETS ©artpreneurprogram
- 65. Brainstromed and Ideated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND NAME + TAGLINE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 66. Brainstromed and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND LOGO Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 67. Brainstromed and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND LOGO Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 68. Brainstromed and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND LOGO Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 69. Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND ICONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 70. Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND PATTERN Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 71. Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND MASCOT Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio Confused Looking Smiling Sleeping Laughing Nervous Sad Crying Shocked Scared ©artpreneurprogram
- 72. Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND ART / ILLUSTRATION Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 73. Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND LETTERING Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 74. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND STATIONERY Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 75. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND ADVERTISEMENT Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 76. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND PACKAGE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 77. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND MERCHANDISE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 78. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND SPACE DESIGN Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 79. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND BROCHURE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 80. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND WEBSITE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 81. Conceptualised, Illustrated and Designed by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM BRAND WEBSITE Visual Tour - Destination Bengal Patua CURRICULUM Visual Branding Tour ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 83. CURRICULUM ARTPRENEUR PROGRAM Visual Tour Have you seen artists lost in their own world while painting on a canvas using their brush like a wand? Did that ever make you feel like learning how to paint so beautifully, but then you thought it was not possible? Or that it’s too late? Well, we have some good news! With Adobe Photoshop you can paint any traditional art style you have always adored! ©artpreneurprogram
- 84. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM WATERCOLOR PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 85. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM WATERCOLOR PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 86. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM AIR BRUSH PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 87. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM AIR BRUSH PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 88. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM DIGITAL CRAYONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 89. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM DIGITAL CRAYONS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 90. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE SUMI - E PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 91. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE SUMI - E PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 92. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE CHIBI PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 93. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM JAPANESE CHIBI PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 94. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM KERALA FOLK PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 95. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM KERALA FOLK PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 96. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM CHITRASUTRA PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 97. Conceptualised & Illustrated by our Artpreneurs, who just like you, did not know what they had inside until they tried! CURRICULUM ARTPRENEUR PROGRAM CHITRASUTRA PAINTINGS Visual Tour - Destination Bengal Patua CURRICULUM Visual Tour - ILLUSTRATIVE LETTERINGS ARTPRENEUR PROGRAM Explore 2,500+ Illustrations of artpreneurs at artpreneur.in/portfolio ©artpreneurprogram
- 98. So what do you wish to be? A creative brand consultant? A perfect illustrator? A free spirited digital artist? A smart lettering master? A funny comic illustrator? A cute children’s book illustrator? A cool merchandise owner? A knowledgeable educator? Or all of this together? All this and more is possible in Artpreneur Program ©artpreneurprogram
- 99. All that you saw is just a glimpse of what we have in this course. One thing which this course does not offer is crash-course learning. So if you are looking for some quick and temporary gains, this course is definitely not for you. But if you are someone, who is looking for a fruitful, sustainable and successful career in the creative field, be assured. You are at the right place! For more details- Enquire - https://artpreneur.in/enquire Visit - www.artpreneur.in Instagram - instagram.com/artpreneurprogram ©artpreneurprogram
- 100. All the works are copyrighted by Artpreneurs from the Artpreneur program We have showcased these works only for the purpose of curriculum of the Artpreneur program. Please note and abide by copyright laws regarding any reproduction or copy of this material, even partial, without express written authorisation from “Artpreneur Program” and “Atma Studios” All rights Reserved ® Artpreneur Program