Rural PR plays an important role in informing rural populations about government schemes, initiatives, and standards. Many large companies consistently feature rural imagery in their PR campaigns to promote sales in both rural and urban areas. Government schemes related to health, financial inclusion, and development are also aided by PR activities to build trust, often featuring popular personalities. Some examples of private companies that have effectively used PR in rural India include AMUL, Lijjat Papad, and MDH, which promote their brands and empower rural communities.