Persuasion refers to the act of influencing someone's beliefs, attitudes, or behaviors. It involves presenting arguments, evidence, or appeals in order to convince others to adopt a particular point of view, take a certain action, or make a specific decision. Persuasion can occur in various contexts, such as interpersonal communication, advertising, politics, and sales. It often involves elements of rhetoric, logic, emotion, and social influence.

1. PRINCIPLES OF
PERSUASION
SNSW WEB 2.0 ASSIGNMENT

2. PRINCIPLES
01
02
03
04
05
06
RECIPROCITY
LIKING
SOCIAL PROOF
AUTHORITY
SCARCITY
COM M ITM ENT AND
CONSISTENCY

3. RECIPROCITY
The principle of reciprocity
in sales psychology means
that when someone gives
us something, we feel
compelled to give
something back in return

4. LIKING
This principle states that
we are more likely to say
yes to a request if we feel a
connection to the person
making it.

5. SOCIAL PROOF
Social proof is a
psychological phenomenon
where people confirm to
the actions of others under
the assumption that those
actions are reflective of the
correct behaviour.

6. AUTHORITY
It refers to a person’ s
tendency to comply with
people in positions of
authority, such as doctors,
lawyers, etc.

7. SCARCITY
The principle states that
people are highly motivated
by the thought that they
might lose on something

8. COMMITMENT AND
CONSISTENCY
The best way to earn
loyalty of customers is to
make them commit to
something and consistent
with a choice they have
previously made.

9. THANK YOU
BY
ABARNAVATHY V
ADITYA KUMAR TIWARI
ALSEN MINJ
ANNE LIBORA
ASINTHIYAN J
CHEELA VARUN
ERIC WILLIAMS JUVENAL E