This is a project I completed at Full Sail for my Project & Portfolio 1 Course in March 2024.

1. PERSONAL BRAND EXPLORATION
Donna Philmore
Project & Portfolio I: Week 1
Entertainment Bachelor of Business
March 10, 2024

2. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣ Immediately after graduation, my specific goal
is to put 100% focus on my children’s careers.
They are the reason I decided to further my
education because they are all in the
entertainment industry.
Mid Term: (2027)
• Specific goal you want to achieve in mid term.
‣ Next, I would like to enhance my leadership
skills. I believe that effective leadership is not
only crucial in personal growth, but also in
making a positive impact on others.
Long Term: (2029)
• Specific goal you want to achieve in long term.
‣ In the long term, I want to be a successful
Talent Agent with my own agency.
Career Category: Changing Careers

3. PROFESSION
Potential Job Titles:
• Agents & Business Managers of
Artists, Performers & Athletes
• Meeting, Convention & Event
Planners
• Advertising & Promotions Managers
BRAND ARCHETYPE –
As an entertainer brand archetype, I believe in infusing creativity,
enthusiasm, and showmanship into everything I do. Whether
completing a project, solving a problem, or engaging with others, I
approach my work with a sense of playfulness and a desire to
captivate and entertain. By leveraging my natural ability to connect
with people and bring joy to their lives, I can create an engaging and
memorable experience. This unique approach not only allows me to
stand out from the crowd but also brings a fresh perspective and
energy to any task.
Talent Manager for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Entertainment Industry Talent
TARGET AUDIENCE
DATIANA PHILMORE
Outreach Plan:
• Do a deep dive into her gaming background.
• I will communicate with her in person.
• I will follow up in a week to get her thoughts on working
together.
PROFILE
PICTURE GAMER
DETREVEON BELTON
Outreach Plan:
• Find modeling jobs that he may find of interest.
• I will communicate with him in person.
• I will follow up with him in a week to see what else I can
do to help move forward in his career.
PROFILE
PICTURE MODEL
DEMARION MULLINS Outreach Plan:
• Listen to some of the music he has made.
• I will communicate with him in person.
• I will follow up in a week to plan our next steps.
PROFILE
PICTURE MUSIC ARTIST & PRODUCER

5. COMPETITION
PAMELA PUTNAM
Industry Experience:
• Talent Agent, 10 years 3 months
Education:
• Cappa Chell Finishing School & Modeling Agency
Leadership Experience:
• NA
Skills and Proficiencies:
• Styling
• Fashion
• Cosmetics
ISAAC GORDON
Overall Online Presence:
• How many connections? 500+, banner image
customized?Yes, professionalism of headshot? Yes,
how detailed is the profile?Extremely, published
articles?NA, active on other social media? Not sure, is
their LinkedIn URL customized?
• Grade: Poor, Average, or Superior? Average, 80 out of
100
Industry Experience:
• Business Owner/Talent Agent
Education:
• Masters Degree, Entertainment Business – Full
Sail
Leadership Experience:
• Volunteering - WCRS
• Stage Agent
Skills and Proficiencies:
• Music Industry
• A&R
• Radion
Overall Online Presence
• : How many connections? 500+, banner image
customized? yes, professionalism of headshot?
Somewhat, how detailed is the profile?
Extremely, published articles? Yes, active on
other social media? Yes, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior? Superior,
100 out of 100

6. IDENTITY
Core Values:
Integrity: Upholding honest and transparency in all
endeavors.
Collaboration: Fostering a culture of teamwork and shared
success.
Innovation: Embracing creativity and forward-thinking
solutions.
Golden Circle:
Why?
To Empower and inspire through the magic of
entertainment, Cultivating joy and meaningful
connections.
How?
By leveraging cutting-edge technical skills and
industry knowledge, fostering collaboration,
and staying committed to innovative
approaches in marketing and beyond.
What?
Providing tailored and effective marketing
solutions for the entertainment industry, driven
by a passion for creating memorable
experiences.
Vision:
To be at the forefront of revolutionizing entertainment marketing, setting new standards
for creativity, impact, and audience engagement.
Guiding Principle:
Strive for excellence in every endeavor, embracing challenges as opportunities for
growth and innovation.
Passion:
Infusing boundless enthusiasm into every project and client, driven by a deep-seated
passion for the transformative power of entertainment and marketing.
SuperPower:
The ability to seamlessly blend analytical thinking with creative flair, providing a unique
perspective that transforms challenges into opportunities for success.

7. “ I promise to leverage my evolving technical
skills and industry knowledge to deliver
innovative and effective marketing solutions,
ensuring my clients benefit from a strategic
approach that addresses their unique needs
and challenges.”
PROMISE

8. NETWORKING &
MARKETING
Industry Events & Organizations
• Talent Managers Association
• Association of Talent Agents
Elevator Pitch:
Hello, my name is Donna Philmore, and I am a recent graduate
with a Bachelor's degree in the Entertainment Industry. I am
passionate about leveraging my evolving technical skills and
marketing knowledge to create innovative solutions for the
entertainment sector. With a background in digital marketing,
certifications in areas such as social media strategy and data
analytics, and a commitment to continuous learning, I am poised
to contribute fresh perspectives and creative insights to any team.
I am particularly excited about the intersection of technology and
entertainment, and I'm eager to embark on a career where I can
make a meaningful impact. Let's connect and explore how my
skills align with your goals.

9. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣ Immediately after graduation, my specific goal
is to put 100% focus on my children’s careers.
They are the reason I decided to further my
education because they are all in the
entertainment industry.
Mid Term: (2027)
• Specific goal you want to achieve in mid term.
‣ Next, I would like to enhance my leadership
skills. I believe that effective leadership is not
only crucial in personal growth, but also in
making a positive impact on others.
Long Term: (2029)
• Specific goal you want to achieve in long term.
‣ In the long term, I want to be a successful
Talent Agent with my own agency.

10. PROFESSIONAL DEVELOPMENT
Mentor
In my quest for mentorship, I aim to align with an
experienced professional who embodies a successful
career in entertainment marketing. This mentor should
possess:
•Proven expertise in navigating the intersection of
technology and entertainment.
•A track record of innovative marketing strategies that
have made a significant impact.
•A commitment to continuous learning and adaptability
in the ever-evolving industry.
Formal Education
• Bachelor's Degree in the Entertainment Industry
(FULL SAIL) - Expected Graduation Date:
OCTOBER 2025
Technical Skills
•Digital Marketing Certification Program
•Social Media Strategy Certification

11. REFERENCES
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