1️⃣ Search is set for a shake-up. The Google + Reddit deal demonstrates how buyer preference is changing and the incredible impact that a community and a strong brand have. 2️⃣ TikTok growth might be slowing, but it does not mean it’s time is over. That said, Meta’s suite of products are experiencing a renaissance of organic growth, driven by Instagram and Facebook Reels. 3️⃣ LinkedIn is truly carving its own path in the social media landscape. Freed from copying other platforms (bye-bye Creator Mode & Stories etc.) they are leaning into being the platform of education and true industry insight.

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Social Media News Update – March
2024
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

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Try out the Adobe Express Content Scheduler

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Data andTrends
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Users aged 30-49 are TikTok’s fastest growing segment

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Instagram is fighting back against TikTok

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Instagram user base compared with TikTok

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How TikTok’s growth rate has slowed

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Data shows engagement has little impact on link clicks

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Threads has triple the downloads of X

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New Features
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Instagram Creator Marketplace launches in 8 new
countries

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Crosspost to Facebook page or profile from
Instagram

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New AI backdrops for feed posts and Stories

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New ‘Get Orders’ sticker

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More Instagram DM tools; Pin posts & edit messages

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New shoppable ads, that include promo codes

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Instagram analytics comes to desktop

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Instagram adds new ‘Text’ stickers

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Instagram now enables you to share more content in a
carousel

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Add comments to Stories

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Crosspost Facebook posts to Threads

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40% of videos shown on Facebook is recommended by
AI

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View all quotes from X posts

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X are removing their post interaction buttons

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VERY sensible LinkedIn algorithm update

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LinkedIn are beginning to push their podcast
network more as they lean into “Industry expertise"

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LinkedIn is pushing Collaborative Articles

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Get more detail into who’s viewed your profile on
LinkedIn

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LinkedIn is working on gaming…

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Advertising on LinkedIn just got more authentic

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New TikTok Search Insights

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…and the rest

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This deal represents the power of community.

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39
Google is surfacing your social content in business
listings

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Save Threads posts

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YouTube release a take on TikTok Duets

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YouTube encourages creators to declare AI-
generated content

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Track content made from your YouTube videos

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Trending Topics are coming to Threads

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Wow!You Made it!
A DO B E E X P R E S S

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Let’s try and summarize that…
1️⃣ Search is set for a shake-up. The Google + Reddit deal demonstrates how
buyer referencing is changing and the impact that a community and a strong brand
have.
2️⃣ TikTok growth might be slowing, but it does not mean it’s time is over.
However, Meta’s suite of products are experiencing a renaissance of organic
growth.
3️⃣ LinkedIn is truly carving its own path in the social media landscape. Freed
of copying other platforms (bye-bye Creator Mode & Stories etc.) they are leaning
into them being the platform of education and true industry insight.
@luanwise
@andyrlambert