Hey Marketing buddy, This is Marianna Nakos. A project manager aspiring to dive into the product marketing world and help your brand grow! Currently I have assisted in the task management & go to marketing for an AI brand called Llanai. You can see the importance of buyer persona creation & segmentation. Do you want to keep your potential customers engaged ? Segment your customers based on demographics, interests and then create the appropriate campaign to monitor. Check which campaigns we suggested based on the interactions we want to monitor. For more Marketing content check out: https://mariannanakou93.medium.com/

1. Llanai
LLANAI’S BUYER
PERSONA

2. The Buyers Journey
80% of consumers re more likely to make a purchase when brands offer a personalized experience.
Understanding llanai’s buyer’s profile and segmenting them based on demographics and behavioral data
helps reach out to them and increase their satisfaction based on their needs
Posthog Insights (April ‘24):
April 1st we had 721 unique DAU (daily active users) from Shipfast, PH, toolify
AVG 3 page views
Events: Increasing number of “Autocapture” which showcases the click of CTA buttons

3. Defining Llanai Buying Persona
We created the buying persona because we want to focus on the right traffic at llanai’s website not just any
type of traffic to sell lessons to.
How?
Gathering data from surveys, interviews to understand their demographics & from Posthog to understand their
online behavior.

4. Personal Characteristics:
Willing to learn
Solution-oriented
Hobbies and Interests:
Running
Swimming
Goals:
To find an easy-to-use
learning app
To expand his skills on
a new language for
work
Challenges:
Lack of available, up-
to-date learnings apps
Needs:
On demand earning
Sources of Info:
Tech news website
Discord & other
communities
User Description:
Harlow is a busy Director
of tech who has a fast-
paced lifestyle. He
believes “clear UX,
customized teaching and
on demand lessons are
the way to keep him
learning.”
"Llanai helps me feeling
like I am communicating
directly with a tutor and
creates a unique learning
experience."
Name: Harlow Stockert
Age: 33 years old
Occupation: Director of
Tech
Location: UK

5. Demographic Information
Name: Gupta Rahman
Age: 24 years old
Occupation: Intern in a
Customer Success Position
Location: Bangladesh
About the User
Gupta has an interest in app
development, he's embarked
on a journey to master a new
language while seeking
innovative solutions in the
digital realm.
Personality
Curious and Tech-Savvy
Independent and
Resourceful
Ambitious and Creative
Problems
Lack of Guidance: He
struggles with maintaining
consistency in his self-
directed language learning
journey.
Limited Budget for language
learning resources.
Challenges
Time Constraints: Balancing
work and personal life leaves
Ali with limited time to
dedicate to language
learning.
Motivation and Discipline:
Staying motivated and
disciplined in his self-
directed learning effort.
Goals and Needs
Learn a New Language: Ali's
primary goal is to become
proficient in a new language.
Explore Tech Solutions: He
seeks to leverage technology
to facilitate his language
learning journey, exploring
different apps .

6. Content Strategy
7.5 million blog posts are published daily of which 30% are published on WordPress daily. Having defined
our buyers helps define our content strategy.
Conducting Keyword Research via: Ahrefs, Semrush to identify which keywords our competitors rank high with low KD*
Awareness Stage: Create posts - how to - infographis
Consideration Stage: Create comparison guides
Decision Stage: Offer free trial - demo
Content Distribution Strategy: Reddit - Quora - Medium - Hacker News - Tech Blogs - Social Media
KD* Keyword Difficulty - Targeting with KD <50

7. Segment Customers: Based on demographics, behavior, preferences
Defining criteria - interactions that we want to track: CTA & Blog Clicks
Subscribe Button Clickers Explore Llanai Clickers Blog Visitors
Personalized Email Campaigns: Provide
sneak peeks of upcoming features, and
special offers to incentivize subscription.
Interactive Demos: Offer interactive
demos of the app to experience its
functionalities firsthand.
Lead Nurturing Sequences: Develop
lead nurturing sequences to guide them
through the conversion funnel.
Implement Targeted Campaigns: Execute personalized messaging using automated workflows
Segmentation Strategy
Initially, we look for patterns in data such as where users click on the website 1) “Explore Llanai”
2)“Subscribe” 3) Blog Visitors. Then segment them based on similarities.

8. Subscribe Button Clickers Explore Llanai Clickers Blog Visitors
Personalized Email Campaigns:
Send welcome emails, highlighting
different aspects of the platform (
learning paths, progress tracking etc)
Interactive Demos:
Host pre-recorded webinar sessions
showcasing how to use Llanai.com for
language learning. Include Q&A
sessions, polls.
Lead Nurturing Sequences:
Create a bi-weekly newsletter featuring
language learning tips. Tailor the
content to address the specific interests
of education-focused blog visitors.
Targeted Campaigns

9. Learn a new Language with AI via
WhatsApp - Try Llanai