This document was submitted as part of interview process for Digital Marketing position at Khaloo Beauty, an Indonesian skincare brand.

1. The way to increase Khaloo
exposure up-to 50% in three
months
amal@agungcahyadi.com | linkedin.com/in/akhmadamal

2. How’s the market
projected?

3. Indonesia's skincare revenue is projected to increase by 4.15%
this year compared to last year.
There is a chance
Source: statista.com/outlook/cmo/beauty-personal-care/indonesia

4. How are we going?

5. TikTok Instagram
View/likes 414,500 -
Follower 30,100 31,500
Last 9 post
Total views 3820 42014
Total likes 58 874
Total comments 2 149
Total share/save 0 45
ER 0.20% 3.39%
#khaloobeauty total post 573 982
Social media

6. Total view 147561
Total engagement 7588
Avg. KOL engagement 0.2%
KOL 6 last KOL TikTok with more than 20k likes

7. Domain authority 8 out of 100
Homepage load time 2.719 sec
Bounce rate 0%
Page per visit 0
Avg. monthly visit 657
Avg. visit duration 0
PageSpeed Insight
Mobile 5 out of 100
Desktop 42 out of 100
SEO & Web

8. Shopee Tokopedia TikTok Shop
Number of item 7 6 8
Star 5 out of 5 4.3 out of 5 -
Number of star 383 3 -
Review - 1 -
Process time - 11 hours -
CS performance 78 out of 100 - -
Product sold 65 15 460
Most selling
Glow Hydrating Toner
55ml
Glow Hydrating Toner
55ml
Health Bright Serum
20ml
Ecommerce

9. What could we do to
improve the numbers?

10. Social media
Awareness
Produce keyword-rich content on TikTok.
Follow conversations on other accounts
comment (guerilla).
Create a conversation in the menfess
account on Twitter.
Engagement
Create two-way conversation content:
giveaway, QnA.
Effort = HIGH Impact = HIGH Long Term

11. KOL
Paid review
Profit sharing
Product placement or profit sharing with
prominent live stream seller on
TikTok/Shopee.
Better KOLs selection by looking on their
CPM (cost per impression) and profile-fit.
Promote nano-micro KOLs to not only
create content, but also buy our product
and review on the ecommerce.
Impact = HIGH
Effort = LOW Short Term

12. SEO & Web
Increase web presence
Paid advertorial on media.
Convert KOL video into article.
Product review competition.
Community profile content.
Improve user experience
Publish regular content.
Improve PageSpeed Insight scoring.
Impact = HIGH
Effort = LOW Long Term

13. Ecommerce
Increase review
Organically encourage user to drop review.
Establish paid order to get review.
Utilize nano-micro KOLs to submit review.
Live shopping
Brands with live shopping have 30% more
sales conversion compared to traditional
e-commerce.
Product bundle
Upsell customers with product bundles.
Increase AOV (average order value).
Hero product
Hero product define positioning advantage
among competition.
Adjust promotional material to highlight
the hero product.
Impact = HIGH
Effort = HIGH Short Term

14. Which one could bring
brief result?

15. Effort Impact Result
Social media High High Long term
KOL Low High Short term
SEO & Web Low High Long term
Ecommerce High High Short term
Priority matrix

16. Things to do
Paid review
Profit sharing
Product placement or profit
sharing with prominent live
stream seller on
TikTok/Shopee.
Better KOLs selection by looking
on their CPM (cost per
impression) and profile-fit.
Promote nano-micro KOLs to
not only create content, but also
buy our product and review on
the ecommerce.
Increase review
Organically encourage user to
drop review.
Establish paid order to get
review.
Utilize nano-micro KOLs to
submit review.
Live shopping
Brands with live shopping have
30% more sales conversion
compared to traditional e-
commerce.
Product bundle
Upsell customers with product
bundles.
Increase AOV (average order
value).
Hero product
Hero product define
positioning advantage among
competition.
Adjust promotional material to
highlight the hero product.

17. Platform Priority Details
Month 1
W1 W2 W3 W4
Ecommerce
Hero product Define the product
Product bundle
Define the bundle
Publish SKU
Increase review
Define brief
Review process
KOL
Live shopping
Hiring & setup tools
Start live stream
Paid review
KOLs selection
Production
Profit sharing
KOLs selection
Production
Timeline

18. Thank you for a chance