During my presentation at the SEO Mastery Summit 2024 in Saigon, I advocated for a pragmatic and data-driven approach to link building. This method primarily involves reverse engineering as the foundation for link building tactics. Of course, not everything can be planned or calculated, and not everything should be copied directly. I'll explain that as well.

1. FROM CHANCE TO CHOICE
TACTICAL LINK BUILDING FOR INTERNATIONAL SEO

2. https://dictionary.cambridge.org/pl/dictionary/english/pragmatic

5. SEO AS AN AGENCY
•12+ YEARS
•E-COMMERCE / ENTERPRISE / PUBLISHERS / PERSONAL BRANDS
•BEING BANNED IS NOT AN OPTION (CLIENT
’
S DOMAINS)
•RESPONSIBILITY FOR RESULTS

9. NON-REPLICABLE
UNSCALABLE

10. https://backlinko.com/search-engine-ranking

11. https://backlinko.com/search-engine-ranking

12. PLAN YOUR LINKS!

15. 74.3% OF LINK BUILDERS PAY FOR
LINKS
https://ahrefs.com/blog/seo-statistics/

16. PROBABLY MORE…

18. 2023
•4
’
500+ sponsored articles
•708 764 USD for media + 143 562 USD for copywriting

19. •Armchair (45K)
•TV stand (38K)
•Sliding wardrobe (27K)
•Bed for kids (14K)
•Carpets (32K)
•Desk (69K)
•Furniture for living room (38K)

20. •Cargo pants (8.1K)
•Men
’
s pants (26K)
•Men
’
s vest (18K)
•Men
’
s jeans (6.5K)
•Men
’
s spring jackets (34K)
•Women
’
s spring jackets (14K)

21. •Engagement ring (44K)
•Wedding rings (22K)

26. WHY NOT JUST STICK TO NATURAL LINKS?
1. Other types of violations are more serious.
2. Google is not strict in enforcing its „natural
links” policy.
3. Outreach tactics (niche edits, guest posts) are
not white hat either.
4. Loss of ability to compete with those who
buy links.

27. NATURAL LINKS DON’T MAKE YOU UPDATE-PROOF

28. BE PRAGMATIC. BUY LINKS

29. HOW TO BUY PROPER LINKS?

30. SOMETIMES OUTREACH IS ALREADY DONE
60’000 +
93’000 + 74’000 +

32. 1.Set goals (money kw)
2.Analyze
3.Calculate / Estimate
4.Plan
5.Execution

33. SIMILAR LINK PROFILE => SIMILAR RANKING ABILITY

36. WHICH LINKS YOU SHOULD COPY?
•Indexed
•Strong & healthy link pro
fi
le + seed pages
•Well known media
•Topically relevant blogs, journals, portals
•From pages with visibility and traf
fi
c

37. SKIP ALL THE „NATURAL” GARBAGE
•/website-list/
•blogspot.com (0 traf
fi
c, 0 DR)
•Image hijacking (-k.html)
•Automatic directiories

38. OUTLINE OF THE LINK BUILDING PLAN
•List of quality links you can buy
(Whitepress, Linkhouse, Bazoom etc.)
•Rest - described with parameters

40. CREATE A LINK CALCULATOR
•Domains you can copy
•Domains you can mimic (similar)
•Consider 2nd tier
•Link pillowing
•Content

41. ADD 20-30% EXTRA
•Competitors still buy links
•You don
’
t see everything

42. EXTRA TIP: USE THIS METHODOLOGY
TO EVALUATE WORTH OF EXPIRED
DOMAIN’S LINK PROFILE

44. DATABASE + VLOOKUP

47. HOW TO SCALE?

48. •Topic
•SEO parameters (DR, TF, AS, DA)?
•Domain traf
fi
c
•Price
•…
PARAMETERS AND ATTRIBUTES

49. AVERAGE UR OF SPONSORED ARTICLE

51. LINKS IN/OUT RATIO

52. LINKS IN/OUT RATIO

53. INTERNAL LINKING

54. SOCIAL MEDIA PROMOTION

55. TOPICAL RANKING ABILITY

56. NICHE LINKS

57. ATTRIBUTES

58. (IM)PROPER DESIGNATION

59. HOME PAGE LINKS

63. „Marketing is a battle of ideas, not budgets…”
Oh, really?

65. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way

66. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way

67. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way

68. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way

69. FASHION E-COMMERCE - WE JUST STARTED LINKING
FROM OTHER DOMAINS OF THIS CLIENT

70. BIGGEST PLAYERS:

71. PREMIUM JEWELRY E-COMMERCE

72. MARKETPLACE VS. OUTREACH?

73. BACKLINKS ARE NOT ENOUGH… BUT
•support for indexation
•support for keyword targeting
•in time of content saturation you need a scalable ranking factor

74. OTHERS DO IT SUCCESSFULLY.
WHY WOULDN’T YOU?

75. •+1000 USD for the
fi
rst top-up
bigger than 1000 USD
•double for smaller amounts

76. THANK YOU!
Szymon Słowik
szymonslowik.com
szymon@szymonslowik.pl
linkedin.com/in/szymonslowik/