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Similar a For Real Estate Client Pitch
Similar a For Real Estate Client Pitch (20)
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- 1. THANK YOU DIGITAL AUDIT & RECOMMENDATIONS ERE HOMES BY FARHAN AHMAD
- 2. WEBSITE AUDIT Some Images Are Of Low Resolution Mistakes in Content. Language needs to be improved
- 3. WEBSITE AUDIT Upon clicking on magazine images, 502 bad gateway error message
- 4. WEBSITE AUDIT Locate Us Doesn’t Work Too Many Blank Spaces
- 5. WEBSITE AUDIT Mobile No. Appears at Multiple Places
- 6. WEBSITE RECOMMENDATIONS Video Customer Testimonials Live Chat Option
- 8. FACEBOOK AUDIT Cover image is the largest real estate of a page. It is the best place to summarize a brand and its offerings and services. GIF or Video can be used No Other Social Media Tabs Fewer Followers
- 10. FACEBOOK AUDIT No Consistent Posting Last Post Was In April Content is unengaging (absence of likes, shares, comments etc.)
- 11. INSTAGRAM AUDIT No Story Highlight
- 12. INSTAGRAM AUDIT Link do not work in post. Link must be referred to BIO
- 13. INSTAGRAM AUDIT Images used are not real No consistent post
- 14. INSTAGRAM AUDIT Low resolution images Few video content
- 15. TWITTER AUDIT Low resolution cover image Few Followers
- 16. TWITTER AUDIT No Consistent Post Low resolution images No Engagement
- 17. YOUTUBE AUDIT Blank Tabs No in-house videos Poor Views
- 18. Google + AUDIT No brand cover image No Followers
- 19. LINKEDIN AUDIT No LinkedIn page found upon clicking on website tab
- 20. SOCIAL MEDIA - CONTENT AUDIT Content do not resonates with the brand Absence of video content which is need of the hour
- 21. SOCIAL MEDIA CONTENT RECOMMENDATIONS Customer video interviews endorsing the brand Frequent high quality videos of available apartments for rent/sale Best areas for sale/rent in Dubai Ask An Expert
- 22. SOCIAL MEDIA CONTENT RECOMMENDATIONS If there is any extended payable plan available to entice the audience •Facebook/Instagram Live to walkthrough the available apartment/office. •Live video testimonials on the spot. •video of your residents talking high about the brand and their home. •Respond to customer questions, comments, and concerns. Some Important Tips For The Buyers Asking questions to create engagement: •When did you last visited an apartment to buy? •Which is your favorite location to rent an apartment?
- 23. SOCIAL MEDIA CONTENT RECOMMENDATIONS Frequent announcement of available property for rent/sale Occasional Discounts Announcement (If any) Easy payment option. For example pay 5% to move in now Up to 5 years payment plan Contests generate awareness & Interaction One of the best online practices to promote a brand Ramadan /Eid/Etc Greetings
- 24. A CASE IN POINT RECOMMENDATIONS: Short videos to be created (30 sec to 1 min) Cross Platform promotion Run True view ads
- 25. SAMPLE – RECOMMENDATION FACEBOOK BOOSTING Boosting helps in pushing the content to the right audience It also leads to greater brand visibility on social media
- 26. RECOMMENDATION - FACEBOOK ADVERTISING •Your customers spend most of their time on Facebook •Most targeted form of advertising •Increases brand awareness •Increases website traffic •Increases revenue, sales, and leads
- 27. SAMPLE – FACEBOOK ADS There are different types of Objectives that can be defined when running Facebook Ads Most effective is Lead generation ads . Others are to send people on the website, to make people like a Facebook page etc.
- 28. SEARCH ENGINE OPTIMIZATION (SEO)
- 29. SEO ANALYSIS OF ERE HOMES KEYWORDS Total Search Volume (per Month) Current Rank in Google Ranking in 5 Months Ranking in 10 Months Ranking in One Year Buy property 90 Not in top 100 Top 100 Top 50 Top 10 Apartments for rent in Dubai 9900 Not in top 100 Top 50 2nd Page 1st Page Real estate broker 320 Not in top 100 Top 100 Top 50 Top 10 Real estate Dubai 5400 Not in top 100 Top 50 Top 25 Top 10 Estate agents Dubai 120 Not in top 100 Top 50 Top 50 Top 10 Dubai estate agents 170 Not in top 100 Top 50 2nd Page 1st page Real estate agents in Dubai 880 Not in top 100 2nd Page 2nd Page 1st page • BEING ON FIRST 2 PAGES OF GOOGLE SEARCH RESULTS LEAD TO BETTER AND HIGH QUALITY CONVERSIONS. • AS AN INDUSTRY PRACTICE, BEING ON PAGE ONE RESULTS AN AVERAGE CONVERSION RATE OF 2% – 4% Traffic Information •Daily Visitors : 10 to 15 •Page views / visitors : 2 to 2.5 •Average Timing : 2.5 minutes •Bounce Rate : 40 to 50% Page title & Meta Tags should have important keywords. Lack of backlinks too.
- 30. GOOGLE ADWORDS BENEFITS: •Increase brand awareness •Faster result than SEO •Outrank your competitor ads •Influence your audience to make a purchase •Strategize campaigns based on user’s demographics •Schedule the ads to reach the right audience at the right time Sample Search Network Adv
- 31. INFLUENCER MARKETING Property influencer of Dubai can promote our offerings to: •His/her followers •Increase Brand awareness •Divert traffic to the website •Generate Leads •Generate Sales
- 32. ONLINE LISTENING & MONITORING These are self managed tool for online listening and monitoring Provides real time access and tracking based on keywords. It is used 24*7. Anyone looking for any apartment can be tracked and contacted in real-time. Tracks entire digital ecosystem in 40+ languages Search results are properly segregated based on large number of keywords with negligible errors Helps to bifurcate Social Media Management and Online Listening Customised Search Queries (uses Boolean operators)
- 33. WHATSAPP MARKETING Are you aware that 84% of people can’t spend their day without Smartphone? Stats of 2015, 9.58 million population of UAE, 4.69 million people use whatsapp.
- 34. EMAIL MARKETING BENEFITS: •Low costs •Reach an already engaged audience •Deliver targeted messages •Drive revenue •Easy to measure •Reach a global audience •Instant impact
- 35. OFFLINE MARKETING & ADVERTISING In mall campaigns to create brand awareness and engagement
- 36. OFFLINE MARKETING & ADVERTISING •Advertising in property magazines like Gulf Property quarterly will help us reach mass target audience. •Writing articles about current scenario in Dubai real estate Advertising in leading newspaper properties (Gulf News) monthly will generate leads and sales
- 37. THANKYOU