Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.
2. Agenda
What is Digital Marketing?
Key Components of Digital Marketing
Digital Marketing Channels
Benefits of Digital Marketing
Digital Marketing Strategy
Measuring Success
Case Studies
Conclusion
3. What is Digital Marketing?
Definition
Digital Marketing refers to the use of digital channels, platforms, and technologies to
promote and advertise products, services, or brands to a target audience.
Evolution
Traditional Marketing vs. Digital Marketing
The emergence of the internet and its profound impact on marketing practices
4. Key Components of Digital Marketing
1. Search Engine Optimization (SEO)
Enhancing website visibility in search engine results
On-page and off-page SEO techniques
Keyword research and optimization
2. Social Media Marketing
Harnessing social platforms for brand awareness
Content creation and engagement strategies
Paid advertising on social media
5. 3. Content Marketing
Crafting valuable, relevant, and consistent content
Utilizing various formats like blogs, infographics, videos, and
more
Building trust and authority
4. Email Marketing
Establishing and nurturing customer relationships
Personalized email campaigns
Automation and analytics
6. Digital Marketing Channels
1.Search Engine Marketing (SEM)
Paid advertising on search engines
Google Ads and Bing Ads
Cost-per-click (CPC) and click-through rate (CTR)
2. Display Advertising
Banner ads, video ads, and interactive ads
Remarketing and targeting options
Ad networks like Google Display Network
3. Affiliate Marketing
Partnering with affiliates to promote products
Performance-based commission model
Tracking and managing affiliate programs
7. Benefits of Digital Marketing
1. Cost-Effectiveness
Lower advertising costs compared to traditional methods
Enhanced targeting options that reduce wasteful spending
2. Global Reach
Ability to reach a global audience
Tailoring campaigns to suit specific local markets
3. Measurable Results
Detailed analytics and reporting tools
Real-time monitoring of campaign performance
8. Digital Marketing Strategy
1. Define Your Goals
Establish specific, measurable, achievable, relevant, and time-bound (SMART) objectives
2. Know Your Audience
Develop detailed buyer personas
Understand their needs, preferences, and pain points
3. Select the Right Channels
Choose channels that align with your goals and resonate with your audience
4. Create Engaging Content
Generate high-quality content that captivates and informs your audience
5. Implement SEO Techniques
Optimize your website and content for search engines
10. Conclusion
In conclusion, Digital Marketing stands as an indispensable component of contemporary
business strategy. Its cost-effectiveness, global reach, and precise measurability render it a
potent tool for enterprises of all sizes. To excel in digital marketing, crafting a well-defined
strategy, understanding your audience, and staying current with evolving trends and
technologies are paramount.