Attract top talents, boost your reputation, and improve hiring efficiency. Discover how Glassdoor can help you craft a future-proof employer brand. During this session, you will also discover: - How can Employer Branding Boost Your Talent Acquisition Success - How Glassdoor reviews and ratings can impact your brand - Simple actions you can take today to enhance your employer brand Watch the recording here: https://www.talentview.com/digital-day-demo-building-your-employer-brand-strategies-best-practices-with-glassdoor-and-indeed/ For any questions or clarifications, email us at inquiry@talentview.com

1. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor
QUICK REMINDERS
Speaker Video &
Presentation Slides
Raise Hand
1. Interact with us anytime—ask questions and share your insights!
2. Use the Chat box to share comments
3. Having technical trouble? Use the Q&A box and we’ll help you out
4. Use the hashtag #TalentViewLearning
5. All webinar resources will be shared within 24 business hours
Chat and Q&A
WELCOME TO THE WEBINAR!

2. TECHNOLOGY
STRATEGY DESIGN
EMPLOYER BRANDING

3. We work with
leading brands
across the region
to strengthen their
employer brand
TECHNOLOGY
STRATEGY DESIGN

4. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed
Share best practices
for a particular topic
Understand common
challenges and setbacks in
Talent Sourcing, Acquisition &
Development
Use technology as an
enabler to your initiatives
What is Digital Demo Day (DDD)?

5. In today’s session, we will talk about:
❏ How can Employer Branding boost your talent search success
❏ How Glassdoor reviews and ratings impact your brand
❏ Simple actions you can take today to enhance your employer brand
Agenda
Share your thoughts or takeaways on social media:
Use #DigitalDemoDay or #TalentViewLearning
before, during or after the webinar.
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

6. Jason Gumaru
Business Development Consultant
Talent Capability & Measurement
● Jason is currently a Business Development
Consultant at TalentView Asia.
Celebrating his 3rd year in the company, his
role is to help organizations achieve their hiring
objectives and expand their presence in the
talent market through strategic partnerships
and innovative solutions.
● Jason mainly focuses on the Philippines and
Malaysia market in identifying new business
opportunities, nurturing client relationships, and
implementing strategies to drive revenue
growth for the company. Jason has worked
with companies from the BPO, FMCG, Retail,
Healthcare, Tech, Consultancy industries.

7. How can Employer
Branding boost
your talent
search success
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

8. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

9. What is
Employer Brand?
The perception of who you
are as a workplace in the
eyes of your candidates,
colleagues, and the general
public.
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

10. Who is responsible for employer branding?
Which departments are involved in your employer brand strategy?
SOURCE: Employer Brand Strength Report 2023 NOTE: Statistics updated as of April 2023. See www.talentview.com for more details
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

11. SOURCE: Employer Brand Strength Report 2023 NOTE: Statistics updated as of April 2023. See www.talentview.com for more details
Employer Brand Objectives
What are a company’s primary employer brand objectives?
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

12. SOURCE: Employer Brand Strength Report 2023 NOTE: Statistics updated as of April 2023. See www.talentview.com for more details
Metrics for Success
What metrics do you use to measure your talent acquisition efforts?
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

13. The two companies, while remaining separate with distinct brands and operations, became
sister companies when Recruit Holdings, parent company of Indeed, acquired Glassdoor in 2018.
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

14. Monitor reviews and
talent sentiments
about your company
Showcase your
employer brand and
increase connection
with your EVPs
Attract talent with your
compelling and detailed
job posts that convert
into applications
Integrated Workflow with TalentView,
Glassdoor and Indeed
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

15. How Glassdoor
reviews and ratings
impact your brand
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

16. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

17. Company
Ratings
Company ratings on
Glassdoor are determined
by recent employee
reviews and feedback
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

18. 5 STAGES WHERE
GLASSDOOR
REVIEWS PLAY A
HUGE ROLE
AWARENESS
INTERESTS
APPLICANTS
INTERVIEWS
HIRES
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

19. 34%
of job seekers say
they read reviews before
they start searching for a job
Search Research Apply Interview Accept
offer
AWARENESS
Source: Indeed survey, n=4,781 (worldwide)
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

20. INTERESTS
Source: Indeed survey, n=4,781 (worldwide)
66%
of job seekers say they read
reviews after they find a job they’re
interested in but before they apply
Search Research Apply Interview Accept
offer
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

21. APPLICANTS
Source: Indeed survey, n=4,781 (worldwide)
35%
of job seekers say they
read reviews before the interview
after they’ve applied
Search Research Apply Interview Accept
offer
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

22. INTERVIEWS
Source: Indeed survey, n=4,781 (worldwide)
14%
of job seekers say they read
reviews throughout the interview
process with the prospective employer
Search Research Apply Interview Accept
offer
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

23. HIRES
Source: Indeed survey, n=4,781 (worldwide)
8%
of job seekers say they read
reviews after they’ve received an offer
from the prospective employer
Search Research Apply Interview Accept
offer
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

24. INTERESTS
Source: Indeed survey, n=4,781 (worldwide)
66%
of job seekers say they read
reviews after they find a job they’re
interested in but before they apply
Search Research Apply Interview Accept
offer
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

25. Simple actions you
can take today to
enhance your
employer brand
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

26. Showcase your Employer Brand
About the company
Core Values
Hiring Process
CSR
News and updates
Benefits
Employee Testimonial
Culture
Diversity and Inclusion
Response to COVID
Work from Home set-up
Product & Services
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

27. EXAMPLE
How does a job seeker learn about TaskUs?
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

28. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

29. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

30. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

31. MORE EXAMPLES!
How other Companies showcase their contents
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

32. Promote Your Profile
Add related links to
your website / social
media
Highlight your company to job seekers
with these 5 steps:
Update your
Company Profile
and validate all basic
information
Add Photos
to share a feel for
your corporate
culture
Get Reviews
Keep it relevant and
regularly updated
Respond to Review
show that you listen
and respond to
feedback
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

33. Choose 1 of the following options below, send us a chat or answer the Zoom poll!
● 2 weeks
● 2 months
● 6 months
● 1 year
POLL
How long do you think it takes to craft a
strong employer brand on Glassdoor and
Indeed?
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

34. Ask “Why should candidates join your organisation?”
● What are your hiring goals?
● What kind of culture, values and brand identity
● do you want to showcase?
Tell your employer story
● Media inputs
Measure your brand success
● What are your success metrics/KPIs?
● Visibility and demographic breakdown
Encourage Employee Engagement
● Reviews
● Ratings
● Experiences
A strong employer brand
can help provide:
● Faster time to fill
● Lower cost per hire
● Higher quality candidates
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

35. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed
Strong Employer Brands Drive Meaningful
Candidate Behavior

36. Decrease
In hiring time
Spend 50%
less per hire
50%
More applications
from qualified
candidates
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed
KEY TAKEAWAYS

37. FINAL NOTES
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

38. Your Invitation to the
Employer Branding Summit Asia 2024
SOURCE: Top 5 HR Challenges to Overcome in 2024 | Empuls
HYBRID CONFERENCE DETAILS
Physical Venue: Shangri-La The Fort, Manila, Philippines
Virtual Venue: Browser-based (Google Chrome works best)
Date: Thursday, May 16, 2024
Conference Proper: 8:00 AM - 5:00 PM SGT
Cocktail Networking Night: 5:00 PM - 8:00 PM SGT
CONTACT DETAILS:
For any questions, email us at ebsummitasia@talentview.com
WEBSITES
www.employerbrandingsummitasia.com
www.talentview.com
Summit
Physical Pass
175 USD
Best value pass, this pass grants you
in-person access to the whole conference.
Join us for a full-day Employer Branding
Summit Asia experience capped off with a
Cocktail Networking Night where you can
connect, discuss and grab a drink with the
speakers and your fellow people leaders.
Inclusions
Access to the full day Conference
Access to the Cocktail Networking Night
Participation Kit
Full course meal, AM and PM snacks
Conference speaker presentation slides
Summit
Virtual Pass
125 USD
This pass grants you virtual access to the
biggest employer branding event
in the region.
Inclusions
Live access to the full day
conference
7-day access to session recordings
Conference speaker presentation
slides
REGISTER NOW!
7-day access to session recordings

39. CONTINUE THE CONVERSATION
Check out other HR resources: www.talentview.com
Contact us: inquiry@talentview.com
Follow us on
Share your thoughts or takeaways:
Use #TalentViewLearning
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed

40. CONNECT WITH US ON LINKEDIN
Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor and Indeed
Tons Villordon
Business Development Consultant, TalentView
ADD QR
CODE HERE
Julie Lumongsod
Client Success Partner, TalentView

41. Digital Demo Day:
Building your Employer Brand: Strategies & Best Practices with Glassdoor
QUICK REMINDERS
Speaker Video &
Presentation Slides
Raise Hand
1. Interact with us anytime—ask questions and share your insights!
2. Use the Chat box to share comments
3. Having technical trouble? Use the Q&A box and we’ll help you out
4. Use the hashtag #TalentViewLearning
5. All webinar resources will be shared within 24 business hours
Chat and Q&A
THANK YOU FOR JOINING!
#TalentViewLearning