Digital Branding Fundamentals

1. DIGITAL
BRANDING

2. WHAT IS BRAND ?
LOGO ? TAGLINE ?
ADVERTISING ?
CORPORATE IDENTITY ?
MARKETING ?

3. HOW MUCH
ISTHIS ?

6. In Indonesia ?

10. So what is Brand ?
“A brand is not a commodity, but a
whole package of meanings that
create value for consumers”
- Philip Kotler-

11. Branding is about creating the desired brand image.

12. BRAND PLATFORM
“is a core belief of your brand”
Brand
Essence
Brand
Value
Brand
Vision
BRAND
PERSONALITY
BRAND
PROPOSITION
BRAND
STORY

14. “we are proud
of this & will
fight for this”

25. Brand Positioning

28. BRAND IDENTITY
“is the collection of all brand elements
that the company creates to portray the
right image of itself to the consumer”

35. “Let's Build Brand With Value Through Good
Experience. Listen & Respect Your Customers,
Finally You Will Get Trust”
THANK YOU