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CONTENT WRITING
Types and Ways
Presented by Anandita
Chapter 3 : Need of Content
TABLE OF CONTENTS
Chapter 1 : What is Content
Chapter 2 : Types of Content
WHAT IS CONTENT
CONTENT IS THE KEY
Content is a crucial element in today's digital world
for several reasons.
1.The foundation of contemporary marketing and
consumer interaction is content.
2.It draws viewers, increases website traffic,
establishes brand credibility, facilitates sales funnels,
cultivates a sense of loyalty, and ignites social media.
3.Maintaining an advantage over competitors,
building industry expertise, and search engine
exposure all depend on it.
4.Maintaining an advantage over competitors,
building industry expertise, and search engine
exposure all depend on it.
TYPES OF CONTENT
Writing a blog entails producing articles or posts that
are posted on a website and are usually presented in
reverse chronological order. In order to interest readers
and increase website traffic, bloggers frequently use
multimedia components like photographs and videos in
addition to writing about their opinions, knowledge, and
experiences on particular subjects.
1. BLOG WRITING
The process of producing written work that is formally
attributed to another individual as the author is
known as "ghost writing." The ghost writer creates the
work under pseudonym, with the credited author's
identity appearing as the only writer; this is frequently
done to boost the published content's authority,
credibility, or readership.
2.GHOST WRITING
Writing on social media sites requires creating content
that is interesting, succinct, and visually appealing. In
order to connect with certain audiences while staying
within character constraints, it is necessary to modify
tone, structure, and style. Using calls-to-action, images,
and hashtags strategically are essential for increasing
reach and fostering interaction.
3.SOCIAL MEDIA WRITING
WHAT IS THE NEED?
Content is essential for attracting audiences,
building brand awareness, driving website traffic,
supporting marketing efforts, generating leads,
fostering customer loyalty, and staying relevant.
Quality, valuable content educates, entertains,
and influences purchasing decisions across all
digital channels from websites to social media.
THANK YOU

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Content writing - types, need and strategy.

  • 1. CONTENT WRITING Types and Ways Presented by Anandita
  • 2. Chapter 3 : Need of Content TABLE OF CONTENTS Chapter 1 : What is Content Chapter 2 : Types of Content
  • 3. WHAT IS CONTENT CONTENT IS THE KEY Content is a crucial element in today's digital world for several reasons. 1.The foundation of contemporary marketing and consumer interaction is content. 2.It draws viewers, increases website traffic, establishes brand credibility, facilitates sales funnels, cultivates a sense of loyalty, and ignites social media.
  • 4. 3.Maintaining an advantage over competitors, building industry expertise, and search engine exposure all depend on it. 4.Maintaining an advantage over competitors, building industry expertise, and search engine exposure all depend on it.
  • 5. TYPES OF CONTENT Writing a blog entails producing articles or posts that are posted on a website and are usually presented in reverse chronological order. In order to interest readers and increase website traffic, bloggers frequently use multimedia components like photographs and videos in addition to writing about their opinions, knowledge, and experiences on particular subjects. 1. BLOG WRITING
  • 6. The process of producing written work that is formally attributed to another individual as the author is known as "ghost writing." The ghost writer creates the work under pseudonym, with the credited author's identity appearing as the only writer; this is frequently done to boost the published content's authority, credibility, or readership. 2.GHOST WRITING
  • 7. Writing on social media sites requires creating content that is interesting, succinct, and visually appealing. In order to connect with certain audiences while staying within character constraints, it is necessary to modify tone, structure, and style. Using calls-to-action, images, and hashtags strategically are essential for increasing reach and fostering interaction. 3.SOCIAL MEDIA WRITING
  • 8. WHAT IS THE NEED? Content is essential for attracting audiences, building brand awareness, driving website traffic, supporting marketing efforts, generating leads, fostering customer loyalty, and staying relevant. Quality, valuable content educates, entertains, and influences purchasing decisions across all digital channels from websites to social media.