Content Distributors: Amplifying Your Message Across Channels
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Simple truth: Distribution maximizes content ROI. It's as simple as reaching your target audience across the platforms where they're most active. But, it's not as easy as it may seem. It takes a team of distributors to effectively distribute your content. Meet those responsible for getting your content out there, from the search results to your social media feed. When you're ready for your content to shine, connect with ClearVoice to leverage the unique skills of various content distribution specialists.
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Content Distributors: Amplifying Your Message Across Channels
- 1. © ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. Content Distributors: Amplifying Your Message Across Channels Meet the people responsible for getting your content out there, from the search results to your social media feed.
- 2. © 2024 ClearVoice. All Rights Reserved. Distribution maximizes content ROI. Reach your target audience across platforms where they’re most active. © 2024 ClearVoice. All Rights Reserved. Content is king, but distribution is queen, and she wears the pants. “ - Jonathan Perelman Former VP of Agency Strategy at Buzzfeed © ClearVoice. All Rights Reserved.
- 3. © ClearVoice. All Rights Reserved. Understanding Each Content Distributor Type
- 4. © 2024 ClearVoice. All Rights Reserved. SEO Specialists The Architects of Search Visibility SEO specialists optimize content for the search engines, ensuring articles, blog posts, and web pages rank high in the results pages. © ClearVoice. All Rights Reserved. The top three Google search results get 54.4% of all clicks. “ - Backlinko
- 5. © 2024 ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. SEO Tactics and Tools: ● Tactics: Keyword research, on-page SEO, link building, rich snippets and schema markup, content refresh ● Tools: Semrush, Ahrefs, Moz, Google Keyword Planner, Clearscope © 2024 ClearVoice. All Rights Reserved. © ClearVoice. All Rights Reserved.
- 6. © 2024 ClearVoice. All Rights Reserved. Social Media Managers Crafting Shareable Social Content Social media managers oversee content sharing across platforms, tailoring the message and engagement techniques to each platform’s audience. © ClearVoice. All Rights Reserved. In 2023, Instagram and WhatsApp were the favorite platforms of social media users aged 16-64. “ - DataReportal
- 7. © 2024 ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. Social Media Engagement Tactics: ● Polls, surveys, and quizzes ● User-generated content ● Live Q&A sessions ● Videos and infographics ● Influencer collaborations © 2024 ClearVoice. All Rights Reserved. © ClearVoice. All Rights Reserved.
- 8. © 2024 ClearVoice. All Rights Reserved. Community Managers Building and Engaging Online Communities Community managers foster relationships, initiate conversations, and build a community around the brand. © ClearVoice. All Rights Reserved. Marketers consider Instagram and Facebook as the most effective social media platforms for building active communities. “ - Statista
- 9. © 2024 ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. Strategies for Community Growth: ● Online events and meetups ● Referral programs ● Exclusive benefits ● Targeted promotion ● Partnerships and collaborations © 2024 ClearVoice. All Rights Reserved. © ClearVoice. All Rights Reserved.
- 10. © 2024 ClearVoice. All Rights Reserved. Email Managers Personalizing the Inbox Experience Email managers implement best practices, including segmentation and personalization, so the right messages reach the right audiences at the right time. © ClearVoice. All Rights Reserved. Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones. “ - HubSpot
- 11. © 2024 ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. Email Campaign Strategies: ● List segmentation ● Newsletters ● Exclusive content offers ● Content sneak peek and teasers ● Drip campaigns © 2024 ClearVoice. All Rights Reserved. © ClearVoice. All Rights Reserved.
- 12. © 2024 ClearVoice. All Rights Reserved. Content Specialists Content Placement All-Rounders Content specialists are the Swiss army knife of content distribution. They mix and match content so it reaches the right audience — and that it resonates on a meaningful level. © ClearVoice. All Rights Reserved. of marketers pay to promote content. “ - Content Marketing Institute 86%
- 13. © 2024 ClearVoice. All Rights Reserved. © 2024 ClearVoice. All Rights Reserved. Content Distribution Strategies: ● Social media amplification ● Content syndication ● Paid advertising and sponsored content ● Content aggregation and curation platforms ● Content repurposing © 2024 ClearVoice. All Rights Reserved. © ClearVoice. All Rights Reserved.
- 14. © ClearVoice. All Rights Reserved. Ready for Your Content to Shine? Give your content the moment it deserves in the spotlight. Leverage the unique skills of various content distribution specialists. To learn more, get in touch with ClearVoice.