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1. Digital
Marketing
2024
Vol.1
Liceria & Co.
Digiperform@gmail.com
www.digiperform.com
"Digital marketing leverages online channels
to reach and engage target audiences, driving
business growth."

2. INDEX
Marketing Foundamental
Social media marketing
Video marketing
SEO
Google ads
Facebook marketing
Affiliate marketing
Freelancer
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3. Marketing Fundamental
Marketing
fundamentals refer to
the foundational
principles and
concepts that form the
basis of any marketing
strategy. These
fundamentals are
essential for
businesses and
organizations to
understand and apply
in order to effectively
promote their
products or services
and connect with their
target audience.
01

4. Social media
marketing
Social media refers
to online platforms
and technologies
that enable users to
create, share, and
exchange
information, ideas,
and content in
virtual communities
and networks.
02

5. Video marketing is a
digital marketing
strategy that involves
the creation and
distribution of videos
to promote a product,
service, brand, or
message. It leverages
the power of visual and
auditory elements to
engage and connect
with the target
audience.
Video marketing
03

6. SEO
SEO stands for Search
Engine Optimization. It is a
set of practices and
techniques aimed at
optimizing a website to
improve its visibility and
ranking on search engine
results pages (SERPs)
04

7. Google Ads
Google Ads, formerly known
as Google AdWords, is an
online advertising platform
developed by Google. It
allows businesses to create
and run ads that appear on
Google's search engine
results pages (SERPs)
05