Konference Cleverdigitech 2017 (www.cleverdigitech.cz) seznámila účastníky s inovativními digitálními technologiemi a špičkovým know-how jak je využívat k budování vztahu se zákazníky.
Zeptejte se Ondřeje Klegy, Head of Marketing and Business Development Management -partnera konference Acomware na to, jak zvýšit výkon Vašeho online projektu. ondrej.klega@acomware.cz
Petr Krichebauer, Business Development Manager zástupce partnera LLP CRM je Vám k dispozici pro dotazy týkající se přínosů CRM řešení a Microsoft technologií pro správu vašich dat. Petr.Krichebauer@llpgroup.com
3. Svět se změnil!
Technologie všechno
změnily, začaly vracet
otěže zákazníkům a daly
zpět i jednotlivcům hlas.
72 % uživatelů internetu je zároveň aktivní na sociálních médiích.
47 % Američanů říká, že Facebook je č. 1 při ovlivnění jejich nákupů.
Twitter má 4 215 miliónů aktivních uživatelů v měsíci.
KEY TAKEAWAY
To deliver exceptional experiences it requires an understanding of your customers perspective, an environment that positions agents to have successful customer interactions and gives your business the tools to spot trends and respond instantly.
TALKING POINTS
Let’s take a look at three perspectives on success that have been built into the service solution strategy: What does success look like for customers, frontline staff, and the overall business.
Take the customer’s point of view to earn their loyalty
Give agents the chance to be their best
And, always have the ability to support a dynamic and rapidly shifting market in the way that meets your business goals
SEGUE
Let’s take a closer look at what it means to earn loyalty, empower agents and stay agile.
KEY TAKE AWAY
With customers always on, empowered with information and choices, and driving their own experience, their expectations for how companies engage them continues to rise. Customers are becoming accustomed to more personalized attention from companies, and expect companies to know who they are and what they need across the entire customer journey. These rising expectations actually create an opportunity for forward-thinking companies.
TALKING POINTS
As noted in the Customers 2020 Report, by 2020, customer experience will overtake price and product as the key brand differentiator (Source: (Customers 2020 Report)
Companies that can successfully adapt to changing customer expectations and figure out how to differentiate themselves from their competitors by creating more personalized, proactive experiences and services for customers will likely have an edge over their competition.
Let’s talk more about what this new world order of customer engagement looks like.