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SMALL
AND
MIGHTY
WHY
SMALL
IS
HAVING A
BIG
MOMENT
Put your title here.
#08 WHY US
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr,
sed diam nonumy eirmod
tempor invidunt ut labore et.
Public Relations Worldwide
WHO AM I TO TELL THIS STORY?
‣INDO-BRIT-AMERICAN, COMPUTER ENGINEER
TURNED PR PRO TURNED JOURNALIST TURNED
BLOGGER TURNED MEDIA ENTREPRENEUR.

‣STARTED FIRST EVER BLOG MEDIA CO,
PAIDCONTENT, IN 2002. SOLD TO GUARDIAN
IN ’08, LEFT 2010.

‣TRAVELED 2 YEARS, 15 COUNTRIES, STARTED
SKIFT. NOW LARGEST BUSINESS INFORMATION
COMPANY IN TRAVEL, FIVE YEARS IN

‣VERY FAMOUS IN A SMALL SUBSET OF WORLD
THAT REALLY CARES FOR WHAT I PRODUCE
-
THERE'S ALWAYS A STORY. IT'S ALL STORIES,
REALLY. THE SUN COMING UP EVERY DAY IS
A STORY. EVERYTHING'S
GOT A STORY IN IT. CHANGE THE STORY,
CHANGE THE WORLD.
“
― Terry Pratchett, A Hat Full of Sky
”
THIS IS THE ERA OF
SMALL BRANDS WITH
BIG STORIES TO TELL
SMALL AND MIGHTY EXAMPLES
#01 THINK SMALL
Young people
are navigating
their lives through
a lens of travel,
food, and retail
#02 THINK SMALL
You are looking
for shared
values, a sense
of community
#03 THINK SMALL
You are looking
for believable
stories
-
Independent,
human-focused
businesses that
grasp the
primacy of the
individual
consumer
Provenance/craftsmanship/
narrative/local pride
REDEFINE SCALE
SMALL IS a BIG PART of the lives of those
who really care about SMALL DOES.
# Your users are part of your growth story
# Invested in your successes and failures
# SMALL EMBRACES BOUtique culture for all its worth
# HUMAN POWERED MEANS A HUMANE FACE TO THE WORLD
# CREATE DEEPER MEANINGFUL CONNECTION WITH YOUR EMPLOYEES
Best Company 08/01/201614
Small is
better, small
is deep,
small is slow
& deliberate,
small is
human, and
humane.
-
SMALL IS NOT JUST A STEPPING
STONE. SMALL IS A GREAT
DESTINATION IN ITSELF.

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Small And Mighty: Why Small is Having A Big Moment