A presentation that I gave at Appian World 2012 in Washington DC. I recorded the audio later from my speaking notes.

1. The Impact of Social
Technologies on the
Enterprise
How social tools will change the
way you run your business
Sandy Kemsley l www.column2.com l @skemsley

2. Consumer Social Tools Set
Expectations
l Consumption
l Participation
l Creation
l User experience
l Access anywhere
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3. Bring Your Own Device (BYOD)
l Changes technology and security
infrastructure
l Computer
l Browser
l Smartphone
l Tablet
l App
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4. Linking External Social Presence
To Core Business Processes
l Changes the customer relationship
l Extends the ends of the process
l Increases external collaboration
l Forces operational transparency
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6. External Socialization Spectrum
Internal only Expose status to Include external
• All tasks in process external parties workers in process
completed by internal • e.g., send milestone • e.g., route task to trading
resources alerts to customer partner for completion
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7. Social As A Feature, Not An
Application
l Changes the internal user capabilities
l Flexibility
l Visibility
l Participation
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8. Collaboration Spectrum
Predefined participants Select from predefined Select any participants,
• Each task in process set of participants or participant self-
assigned to specific • e.g., send to colleague for selection
roles/participants at design assistance • e.g., social production
time or instantiation
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9. Power To The People
l Changes the management style
l Knowledge work
Set
Objectives
l Trust
l Responsibility
Reward Monitor
l Incentives
Evaluate
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10. Social Creates Big Data
l Changes business analytics and
decisioning
l Monitor and respond to events, not just
outcomes
l Sentiment analysis
l Next best action
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11. Getting Ready For Social
Business Processes
l Your customer is part of your process
l Let your workers do the right thing
l Identify and enable social processes
l Use predictive analytics for proactive
problem detection
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12. Sandy Kemsley
Kemsley Design Ltd.
email: sandy@kemsleydesign.com
blog: www.column2.com
twitter: @skemsley
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