Más contenido relacionado Similar a The Ongoing Reinvention of Shopping (12) Más de sinnerschrader (20) The Ongoing Reinvention of Shopping1. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Consumer retail trends
2015+
2. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Investor @ MKS, Anthemis
Entrepreneur @ 200ideas, Lift
Swiss correspondent @ Wired UK
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3. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
online = offline
5. © Laurent Haug 2015
5
“Walking through the doors is just
like walking into our web site”
Angela Ahrendts (former CEO of Burberry)
8. © Laurent Haug 2015
8https://fresh.amazon.com/dash/www.amazon.com/oc/dash-button
10. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
analytics
15. © Laurent Haug 2015
15
Now, you can avoid the wait and see
the busiest times of the week at
millions of places and businesses
around the world directly from Google
Search, tap on a business name and
see how busy it gets throughout the
day
https://plus.google.com/+google/posts/QY1c97V25Tz
16. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
content integration
17. © Laurent Haug 2015
17https://about.pinterest.com/en/buy-it-pinterest
18. © Laurent Haug 2015
18https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
20. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://thetake.com
22. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
vertically integrated retail
24. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://www.dollarshaveclub.com
25. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://casper.com
28. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Why is vertical integration interesting?
Unique product lines = no competing with Amazon
Better prices and margins
29. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
new entry points
33. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
–Johnny Appleseed
“Type a quote here.”
http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
34. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments)
35. © Laurent Haug 2015 25 Sept 2015 - Next Hamburghttp://social.techcrunch.com/2015/09/01/agentq-launch/
36. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
automation
37. Data shows that Amazon has changed the price of
the top Bible in a Google search for “Amazon Bible”
more than 100 times since May 2010, according to
price-tracking site Camelcamelcamel.
http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/
39. © Laurent Haug 2015
39
The robot performs a detailed inventory check,
identifying each item on the shelves, and alerting
employees if stock is low or if an item has been
misplaced.
http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/
41. Amazon just got permission from the FAA to start
testing its delivery drones in the US
http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission
42. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
transparency
46. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
re-humanization
47. © Laurent Haug 2015
47
Woman attacked by robot vacuum cleaner in South Korea
http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/
48. © Laurent Haug 2015 48
Costco has experimented with self-
service checkouts, but the CEO says he’s
now removing them because employees
do the work more efficiently.
52. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
/ consumer retail trends 2015
Online = offline
Analytics
Content integration
Vertically integrated retail
New entry points
Automation
Transparency
Re-humanization
53. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Disclaimer: it’s only the
beginning
54. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Projected digital transformation by industry by 2020
http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx
55. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
@laurenthaug
hello@laurenthaug.com
+41786966480
Weekly newsletter
http://goo.gl/O2Q9h2