1. Sponsorship Proposal Template
This template will ensure you do not miss out on any major point.
Feel free to add whatever is not included here.
By
Vivek Singh
www.allaboutpresentations.com
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2. Your sponsorship presentation should cover the following. You can rework the order
of slides if required.
Slide No. Topic Remarks
What is the event all about? Give
details but not get into too specifics.
1 About the event
Give a good overview. Share
specific once interest generates.
Who is conducting the event? Your
About the organiser of the event and
2 company or college. What is your
their credentials
experience in pulling it off properly?
3 Who is going to come for event? Target audience
How will you ensure the committed
4 How will you market the event?
number of audience will come
Why should the brand sponsor the
5 In one sentence
event?
The detailed benefits.
6 What are the benefits the brand gets Must share photos of how the brand
will benefit during the event.
Diamond, Platinum and other
sponsor options. What are the
7 Types of sponsorships & cost benefits in each slab for the brand?
Share costs if you need to. Else you
share on phone (or in person).
8 Other sponsors Who else is on board?
Build credibility into your event.
Share the success story of last year.
Last years’ event pictures & benefits
9 How many people came and what all
sponsors got
happened? What was the media
coverage (if applicable)
To know more call XYZ or email at.
10 What next? (Call to action) You might want to share the date by
when you want the sponsor to revert.
Note: Depending on the stage of negotiation, the template undergoes a slight
change. This template is meant for use when you are approaching the sponsor
for the first time.