Seoul Best Policy in 2013 (Sync Seoul)

SEOULDESIRED FLOOR HEATING
ECONOMY
ECONOMY
ECONOMY
SAFETY
SAFETY
WELFARE
WELFARE
WELFARE
WELFARE
WELFARE
PEOPLE
CITY
CITY
CITY
CULTURE
NATURE
NATURE
CITIZEN
CITIZEN
CITIZEN
CITIZENHISTORY
HISTORY
HISTORY
HISTORY
TIME
ENVIRONMENT
Sync
Sync SEOUL
COMMUNICATION
CULTURE
ENVIRONMENT
CULTURE
PUBLIC RENTAL
PUBLIC RENTAL
PUBLIC RENTAL
CREATIVE PROFESSIONALS
SHARE CITIES
FOREIGN INVESTMENT
WORKSOP
WORKSOP
120 DASAN CALL CENTER
DDP
DDP
DDP
DDP
DDP
DDP
SHARE CITIES
RECOVERY
2030 URBAN PLANNING
2030 URBAN PLANNING
2030 URBAN PLANNING
2030
2030
PLANNING
CAN RECYCLING
RECYCLING
CAN RECYCLING
SMART
SMART
SMART
SHARE CITIES
GOVERNMENT
GOVERNMENT
SMART
SEOUL FUTURE
FUTURE
FUTURE
FUTURE
TOURISM
PUBLIC RENTAL
URBAN
CITIZEN
Sync SEOUL
SyncSEOULEnglish
SEOUL

Contents
02
03
Environment_ One Less Nuclear Power Plant 45│Recycling and Upcycling 48│Food waste disposal system 50
Urban Farming 52
Culture_ I ♥ Seoul : 10 Million Foreign Tourists in Seoul 73│Promoting Seoul City Wall as UNESCO Heritage Site 80
72
Culture
Time
_History
44
Environment
City
_Nature
Communication_ SNS Governance 11│Communication with citizens 14│Budgeting System with the Participation of Citizens 16
About Seoul_ 04
01
10
Communication
People
_Citizen
Safety_ The Bridge of Life 55│CPTED(Crime Prevention Through Environmental Design) 58│Night Guides for Women 60
Transportation_ Vision 2030 for a Pedestrian-Friendly Seoul 63│Seoul Metropolitan Subway 66│Late-night Bus (Owl service) 68
Innovation_ Sharing City 83│Community Building Project 84
82
Innovation
54
Safety
62
Transportation
Economy_ Jobs 19│An economy that benefits everyone 22│Seoul-Type Industry Cluster 24│Economic Activities by
foreigners 26│Seoul, the Smart City 28
Welfare_ Basic Rights for Better Living 31│Underprivileged 34│Women 38│Youth 40
30
Welfare
18
Economy
SEOULDESIRED FLOOR HEATING
ECONOM
ECONOMY
ECONOMY
SAFETY
SAFETY
WELFARE
WELFARE
WELFARE
WELFARE
WELFARE
PEOPLE
CITY
CITY
CITY
CULTURE
NATURE
NATURE
CITIZEN
CITIZEN
CITIZEN
CITIZENHISTORY
HISTORY
HISTORY
HISTORY
TIME
ENVIRONMENT
Sync
Sync SEOUL
COMMUNICATION
CULTURE
ENVIRONMENT
CULTURE
PUBLIC RENTAL
PUBLIC RENTAL
PUBLIC RENTAL
CREATIVE PROFESSIONALS
SHARE CITIES
FOREIGN INVESTMENT
WORKSOP
WORKSOP
DDP
DDP
DDP
DDP
DDP
DDP
SHARE CITIES
RECOVE
2030 URBAN PLANNING
2030 URBAN PLANNING
2030 URBAN PLANNING
2030
2030
PLANNING
CAN RECYCLING
RECYCLING
CAN RECYCLI
SMART
SMA
SMART
SHARE CITIES
GOVERNMENT
GOVERNMENT
SMART
SEOUL FUTURE
FUTURE
FUTURE
FUTURE
TOURISM
PUBLIC RENTAL
URBAN
CITIZEN
Delivering hope for Seoul where citizens share
and enjoy together!
Sync
SEOUL

Map
Statistics
Population
There are 25 autonomous “gu” districts in Seoul,
divided into 423 administrative “dong” sub-units.
Each “gu” is a basic local government unit that takes
care of its assigned affairs and autonomous duties.
The “gu” provides administrative services that are
closely related to the lives of citizens.
About
Seoul
4,182,314 household 10,437,737
people three
(Youth Population: 1,317,826 people)
Statistics Date: January 14, 2013
Aged: over the age of 65
Youth: 15-24 years
1,130,508
493,688
Elderly people
(foreigners: 6,226 people)
636,820
Female
Male
245,680
117,765
Foreigner
127,915
Female
Male
10,192,057
5,037,288
Korean
5,154,769
Female
Male
10,437,737
5,155,053
Total population
5,282,684
Female
Male
Seodaemun
-gu
Nowon-gu
Seongbuk-gu
Jongno-gu
Eunpyeong-gu
Dongdaemun
-gu
Jungnang-gu
Gangbuk-gu
Seongdong
-gu Gwangjin
-gu
Gangdong-gu
Songpa-gu
Gangnam-gu
Seocho-gu
Dongjak-gu
Gwanak-gu
Geumcheon
-gu
Yeongdeungpo
-gu
Gangseo-gu
Yangcheon-gu
Guro-gu
Jung-guMapo-gu
Yongsan-gu
Dobong-gu
Day Care CentersBirths
Medical
Institutions
Gross Regional
Domestic Product
Establishments
Electricity
Consumption
Renewable Energy
Generation
Bicycle PathsDaily Traffic Volume Crosswalk
Subway
Passengers
Students per
Class
Concert Halls Public Libraries
6,538
Places(’12)
666.0
㎞(’12)
15,942
Organization(’12)
29,717
Press(’12)
255,549
toe(’11)
123
Number(’11)
283,651.3
Billion(’11)
2,559,655
Thousand People
(’12)
3,638,394
MWh(Apr.2013)
285
Auditorium(’12)
752,285
Company(’11)
KRW
32.0
People(’12)
7,200
(Apr. 2013)
31,156,000
Pass/day(’10)
City Logo
The city logo represents a mountain, the sun, and the Han River. Together, they form the word
‘Seoul’ in Korean. In a broader sense, it embodies the image of an excited person, signifying the
city’s emphasis on anthropocentricity. While the green mountain implies the city’s focus on
eco-friendliness, the blue Han River represents history and vitality, and lastly, the red sun signifies
hope and vision. Designed with fine brush strokes, the logo allows one to feel closer to Seoul and
sense the vitality of the residents.
Seoul aim image : The human city of the history and energy
GRDP

Sister
Friendship
MOU City
▶ Memorandum of Exchange and others: 18 cities
① Ottawa (Canada, Jan. 10, 1997) ② Berlin (Germany, Apr. 23, 1997)
③ Amsterdam (Netherlands, Mar. 15, 1999) ④ Budapest (Hungary, Jul. 14, 2005)
⑤ Istanbul (Turkey, Aug. 24, 2005) ⑥ Los Angeles (USA, Oct. 16, 2006)
⑦ Milano (Italy, Feb. 1, 2007) ⑧ Minsk (Belarus, Jul. 8, 2008)
⑨ Shandong (China, Jul. 19, 2008) ⑩ Jiangsu (China, Jul. 21, 2008)
⑪ Guangdong (China, Jul. 22, 2008) ⑫ Zhejiang (China, Apr. 10, 2009),
⑬ Tianjin (China, Apr. 12, 2009) ⑭ Addis Ababa (Ethiopia, Sept. 29, 2010)
⑮ Hokkaido (Japan, Oct. 15, 2010) ⑯ Maputo (Mozambique, Jun. 13, 2011)
⑰ Bucharest (Romania, May. 9, 2012) ⑱ Buenos Aires (Argentina, Jun. 25, 2012)
▶ Sister / Friend / MOU Cities
(As of Jul. 2012)
Number Country City
Population
(Ten-thousand)
Area
Date of agreement
signed
1 Taiwan Taipei 262 272 68.03.23
2 Turkey Ankara 369 1,204 71.08.23
3 USA Honolulu 87 1,576 73.10.22
4 USA San Francisco 74 125 76.05.18
5 Brazil São Paulo 1,700 1,509 77.04.20
6 Colombia Bogota 800 1,518 82.06.14
7 Indonesia Jakarta 1,050 664 84.07.25
8 Japan Tokyo 1,207 2,187 88.09.03
9 Russia Moscow 864 794 91.07.13
10 Australia New South Wales 634 801,600 91.11.08
11 France Paris 220 105 91.11.12
12 Mexico Mexico City 860 1,504 92.10.05
13 China Beijing 1,530 16,410 93.10.23
14 Mongolia Ulaanbaatar 90 1,358 95.10.06
15 Vietnam Hanoi 314 927 96. 05.01
16 Poland Warsaw 165 512 96. 06.20
17 Egypt Cairo 1,600 1,492 97. 04.27
18 Italy Rome 280 1,508 2000.03.18
19 Kazakhstan Astana 51 300 2004.11.06
20 USA Washington D.C 65 179 2006.03.13
21 Greece Athens 400 450 2006.05.15
22 Thailand Bangkok 600 1,568 2006.06.16
23 Uzbekistan Tashkent 218 335 2010.07.02
23 9 6 3 3 1 1
Total Asia Europe
North
America
Latin
America
Oceania Africa
▶ 2013 SMG Budget Overview
KRW 20,628.7 billion
(Net value)
Communication Innovation
Reserve Fund
0.9%
KRW 178.1 billion
General Administrative
Services
1.5%
KRW 313.3 billion
Administrative Expenses
6.5%
KRW 1347 billion
Fiscal Activities
7.3%
KRW 1498.7 billion
Environment Transportation
Roads and Transportation
8.6%
KRW 1770.6 billion
Parks and Environment
8.8%
KRW 1813.2 billion
Water supply and Drainage KRW 950.9
billion / Climate Change Initiative KRW 461.2
billion / Expansion of Parks and Green Belts
KRW 401.1 billion
PublicTransportation Management KRW
758.5 billion / City Railway KRW 469.8 billion
/ Roads Construction KRW 484.5 billion /
Expansion of Parking Lots KRW 57.8 billion
Safety
Autonomous District Control Grants
KRW 1853 billion / Local Fiscal Coordination
Grants KRW 984.1 billion /Tax Collection
Grants KRW 357.7 billion
Support for Districts
15.5%
KRW 3194.8 billion
City Information KRW 208.9 billion /
Residential Areas Management
KRW 55.3 billion
City Planning and Housing
Management
1.3%
KRW 264.2 billion
City Safety
4.3%
KRW 889.3 billion
Flood Prevention and Control
KRW 436.9 billion / Facility Management
KRW 354.5 billion / Fire-fighting Services
KRW 97.9 billion
Welfare Economy Culture
Culture and Tourism
KRW 491.5 billion
Industries
KRW 516.7 billion
The City Government Revenue
KRW 2283.7 billion / School Site Purchase
KRW 39.3 billion
BudgetfortheSeoul
MetropolitanOfficeofEducation
KRW 2,323 billion
Social Welfare
KRW 6028.5 billion
29.2%
2.5%11.3% 2.4%
Nurturing Industries KRW 199.2 billion /
Job Creation KRW 152.5 billion / Social
Economy KRW 94.2 billion / Livelihood
Economy KRW 70.8 billion
Promotion of Culture, Arts, and Sports
KRW 343.9 billion / Preservation of Historical
and Cultural Heritages KRW 106.3 billion /
Promotion ofTourism KRW 41.3 billion
Low-income Families 1,691.6 /Women and Health
Care 1466.1 / ResidentialWelfare 979.5 / Care for
the Elderly 792.7 / Care for the Disabled 540.7 /
Health and Medical Care 295.8 / Education 262.1
(Unit: KRW billion)

I believe the future belongs to those who dream.
Together we make dreams come true.
These days, I dream of giving the City Seoul a whole new look.
I hope you would join me in pursuing that dream.
My name is ParkWon-soon.
Social Designer
Name Park Won-soon
Date and Place of birth March 26, 1956, Changneyong-gun,
South Gyeongsang Province
Age 58
Twitter https://twitter.com/wonsoonpark
On Feb. 18, 2013,‘Green Wall’at Seoul’s new city hall won Guinness World Record.
While the Seoul Square runs horizontal, the Green Wall runs vertical. It is a garden, designed
to signify unity among the city government, citizens, and the nature. It is an eco-friendly
space modeled on the nature.
‘Tong-TongTour’of the new city hall
Any citizen or tourist who wishes to take a tour of the hall can either make online reserva-
tions through the public-service-reservation-system (http://yeyak.seoul.go.kr/) or submit
application forms upon their visit. Apply for a tour guide of the new city hall, the Seoul Met-
ropolitan Library, and the Seoul Citizen’s Hall. The guided tour is offered in either Korean or
three other languages (English, Japanese, and Chinese). It is provided from Tuesday to Friday
(2 days reserved for online applicants, and 2 days for offline applicants). A total of 8~13 week-
end tours will be provided.
Sculpture
The big ear sculpture symbolizes the city’s commitment to listen to its citizens more carefully.
It is a 2.5-meter ear-shaped bronze sculpture, dubbed as‘Yeoboseyo (hello in Korean).’
Seoul Metropolitan Library
The old city hall has been transformed into a public library, the Seoul Metropolitan Library,
and it was opened on October 26, 2012. It will play an important role as a network-hub
for knowledge and information, serving as more than just a public library. In a total area of
18,977 m2, there are General collections, Seoul Archival Services, Global collections, Book
Café, Disability collections, and Digital collections throughout 9 floors.
There are 390 seats in reading rooms and about 100,000 books displayed on the cabinets of
the façade, registered as a cultural property. Thus, the library is more than just a cultural space
open to everyone. It is a great place for knowledge and information.
The new city hall is expected to serve as
a venue for communication. Through-
out the 8th
and 9th
floors, there is a
multi-purpose auditorium with a seat-
ing capacity of 500-700 seats. Large-
scale conferences, presentations, and
panel discussions can be held there.
Also, throughout the 3rd
and 4th
floors,
there is a large conference room which
can accommodate 200 people and it is
equipped with booths for simultane-
ous interpretation of up to 6 different
languages.
Seoul City Hall
Library
Mayor of Seoul
1974
1979
1980
1982
1991
1992
1995
2001
2002
2006
2011
Gyunggi High School
B.A. in History at Dankook University
22nd bar exam passed
Prosecuting attorney at Daegu District Court
LSE International Law Diploma course completed
International Law diploma at LSE
Secretariat at People’s Solidarity for Participatory
Democracy(1995~2002)
Executive Director at The Beautiful Foundation
(2002-2010)
Executive Director at The Beautiful Store
(2002~2009)
Executive Director at The Hope Institute
(2006~2010)
The 35th Mayor of Seoul

01People
(Citizen)
Reflecting voices of Seoul citizens, SMG has implemented welfare policies so
that every citizens can have hope for better lives. In the meantime, by building industry clusters, the city government
has created more jobs, contributing to making an economy that benefits everyone. In addition, measures to enhance
communication between the city government and Seoul citizens have been under way.
SEOUL
Welfare
Economy
Basic Rights for Better Living 31
Underprivileged 34
Women 38
Youth 40
Jobs 19
An economy that benefits everyone 22
Seoul-Type Industry Cluster 24
Economic Activities by foreigners 26
Seoul, the Smart City 28
SNS Governance 11
Communication with citizens 14
Budgeting System 16
with the Participation of CitizensCommunication

Sync SEOUL 01. PEOPLE_ CITIZEN
10 11
InnovationCultureTransportationSafetyEnvironmentWelfareEconomyCommunication
SNS Governance
▶ Departments or agencies of SMG have set up SNS channels, where deemed
necessary, and have been running them in a separate manner. By setting up ‘So-
cial Media Center’, the city government aims to share contents and information
of those SNS in a more integrated way. Various opinions of citizens can be shared
with just one click, and with all SNS accounts of the departments on the one web
site, citizens can easily communicate with a pertinent department.
SMC, which allows a public official to receive and answer to the opinions or pe-
titions of citizens through SNS accounts of the city or Seoul mayor, began from
November 1st, 2012. Accounts enrolled on the SMC are as follows; 42 accounts of
SMG (including 30Twitter accounts, 6 Facebook accounts, 4me2day accounts and
2 blogs),and 2 accounts of under the name of Seoul Mayor (Twitter and Facebook).
SMC has a detailed operation process. First, information and contents posted on
the accounts are collected. Reports, information, civil complaint posted or raised
by citizens on the accounts are gathered at one place, and collected contents are
divided into categories before being sent to a pertinent department. The related
department reviews the contents and gives an answer. The answer of a public
officer is sent to the accounts of the citizens who posted report or complaint, and
disclosed on the SMC so that every citizen read the contents.
Social Media Center
(SMC)
COMMUNICATION
SNS Governance
Communication
with citizens
Budgeting
System with
Citizens'
Participation
● Social Media Center (SMC)
● Social Broadcasting
●‘ChungChack’Workshop
● Seoul Speakers' Corner
● Citizens' Hall
● Seoul Call Center, Dasan 120
● The council with 8 sub-committees
● Selection of 32 projects for the
betterment of citizens’lives
● Changes for the budgeting system
with citizens’participation in 2013
Seoul’s Communication policy
for everyone
Communication City Seoul

13
SNS GovernanceSync SEOUL 01. PEOPLE_ CITIZEN
12
▶ SMG launched a ‘Social Broadcasting’, through which Seoul mayor and citizens
can have direct communication online, without being constrained by time or
space. The Social broadcasting of SMG also promotes civil participation in the city
governance, by collecting and sharing various opinions of citizens.
Under the slogan,‘Citizens are the very Mayor of Seoul’, the world first online inau-
guration ceremony was broadcasted in November 16, 2011. The online inaugura-
tion of Seoul Mayor Park Won-Soon was also a pledge of SMG to‘make Seoul a city
full of hope with active participation of citizens’. By utilizing the ongoing system
and personnel, the online inauguration saved the budget, while allowing all 10
million Seoul citizens to see the ceremony online. The online inauguration was
broadcasted live through SMG web sites, Naver, Daumtvpot, olleh onAir, Pando-
raTV, and AfricaTV.
The online inauguration was a huge success. On the day of inauguration, total
74,423(based on the number of viewers at any minute) saw the ceremony live, and
the number of people who logged on the inauguration site amounted to 54,560.
Total number of logged in was 160,000, and the number of viewers was 1,226,000.
In addition, 5,100 messages were posted on SNS during the live inauguration.
 ‘Mr.Won-Soon’s Story of Seoul’, a program with Seoul Mayor ParkWon-Soon
‘Mr. Won-Soon’s Story of Seoul’ is a popular program of SMG’s social broadcasting,
which enabled the mayor to have close and friendly communication with citizens.
The live program is hosted by Mayor Park himself, and since the first air in Novem-
ber, 24, 2011, total 24 sessions of the program were aired, including 8 sessions of
Season 1 which ended in January, 2013, and 16 sessions of season 2.
In season 1, the program delivered news of Seoul governance, and stories of citi-
zens. In season 2, the program was reorganized to be run with a specific topic per
session, with which Mayor visits a person whom citizens wanted to know, or invite
the person to the SMG building, and have open, close talks with the guest.
 The first step of Social broadcasting. 24 sessions, viewed by 606,450
Since the first air in November, 24, 2011, total 24 sessions of ‘Mr. Won-Soon’s Story
of Seoul’, were aired including 8 sessions of Season 1 and 16 sessions of season 2.
Total 69 panels were on the show, and 606,450 viewers joined the show on SNS.
The program was reported by media 565 times, setting an exemplary of social
broadcasting as an open communication channel with citizens.
Social
Broadcasting
LiveSeoul
tv.seoul.go.kr
Seoul Metropolitan
Government’s Symbolic SNS
https://twitter.com/seoulmania
https://www.facebook.com/seoul.kr
http://me2day.net/haechiseoul
http://blog.seoul.go.kr
http://blog.naver.com/haechiseoul

15
Communication with citizensSync SEOUL 01. PEOPLE_ CITIZEN
14
Communication
with citizens
▼HowtoGettoSeoulCitizensHall
▲SeoulSpeakers'Corner▲ChungChack
Average no. of daily calls
Public
transportation
information
Directions Penalty
collection
Guidance to
location
Reporting
registration
Source: Call history from Dasan 120
Seoul Call Center
(Sept. 21 2012 -Oct. 9, 2012)
Other
information
Traffic
conditions
Other
information
Illegal
parking and
stopping
Reporting
illegal taxi
parking and
stopping
Lost and
found
Change
of vehicle
registration
Complaints
about taxis
Place,
Location
Other
information
Other
information
Subway
guide
Last train
time
Bus lines
Buses
for your
destination
3,000
2,000
1,000
0
4,000
The 21st
century is an era of communication, en-
gagement and mutual understanding. Therefore,
the understanding and communication between
the city and its citizens are the prerequisites for
effective policy-making and implementation in city
governance.
To meet the growing demand from citizens for more
qualified administrative service, SMG launched ‘Policy
Workshop of Seoul’. ‘ChungChack Workshop, The name
signifies that the city is determined to listen to the voices
of citizens and reflect them in the policy-making and im-
plementation. In November 26th, 2011, ‘Ondol※
of Hope
Project’,the first initiative born from the ChungChack
Workshop, was launched for the welfare of the under-
privileged.
Since then, SMG has implemented various policies that
reflected opinions citizens of all walks of life. Initiatives for
the homeless, young job seekers, social workers and war
veterans were implemented, and projects for dormitories
for college students, places to read books, tourist sites,
and public health care system have begun. As of Novem-
ber, 2011, total 5,456 citizens were engaged in 41 times
of ‘ChungChack Workshop’, and 75% or 538 out of 717
opinions were reflected in the policy-making.
※ Ondol is Korean floor heating system
Citizens’Hall, which is located in the ground 1st and 2nd
floor of New CityHall building, was opened in January,
12th, 2012, after the completion of interior construction.
Citizen’s Hall is a place for listening to the voices of citi-
zens. Citizen’s Hall has provided a venue for open, two-
way communication by active participation of citizens.
Citizens’ Hall are divided into various spaces; ‘Open
Lounge’ where a concert is held or citizens meet, ‘Circle
Room’, a place for a seminar, ‘Event Hall’, where various
ceremonies are held, and ‘Peace Hall’, a place that the
previous Peace Hall of the old City Hall’s building is re-
stored.
The Speaker’s Corner used to be run around Cheong-
gyecheon, but later the podium was moved to the
ground 1st floor of New City Hall building. It is set to be
run on a permanent basis, with a recording and broad-
casting equipment in place.
At the entrance of Citizens' Hall, four agents are at the
information desk, providing various services for tourists
and citizens. Information is also provided in Korean, Chi-
nese, and Japanese.
Seoul Call Center, Dasan 120, a new system that con-
verged all numbers of Seoul city and the City Hall’s, pro-
vide Seoul citizens with all kinds of information from the
hour of the last bus or train, to information of funeral ser-
vice preparation or response to grievances. Rather than
just providing a relevant number of a place or entity, the
call center agents give detailed consultations to citizens.
From September 2007 to August, 2012, the accumulated
number of cases handled by Dasan 120 has exceeded 44
millon. Every day, about 35,000 cases on average are pro-
cessed by Dasan call center. In addition, more than 2,000
consultations are provided via text message, SNS, and
some of them are delivered in sign or foreign languages.
Seoul Call Center, Dasan 120 has evolved itself on a con-
stant basis under the city governance principle of‘gover-
nance for its citizens’. It has adopted various channels and
means including Smartphone applications, widgets, SNS
or Naver and other web portals to deliver more custom-
ized service. The Call Center pays heed to deliver services
for the underprivileged as well, providing service via texts
or via web cameras for the hearing impaired. Service in
foreign languages is also available. Each year in a survey,
a satisfaction level and the service quality of Dasan Call
Center is evaluated.
Seoul Speakers' Corner, which allows any Seoul citizens
to speak out his/her opinions and share them with other
citizens freely, was launched in Cheonggye Plaza, one
of places that Seoul citizens frequent. Currently, the
speaker’s corner is open to everyone in the Citizens' Hall.
Opinions regarding civil complaints or city governance
accounted for addresses with 69 cases, followed by 43
cases of social issues or policies, and 34 cases of personal
grievances or life stories. The speaker’s corner revealed
the concerns and interests of Seoul citizens. Most of them
were concerned with housing redevelopment, child-care,
welfare, and public transportation system. From teens
to the elderly in their 80s, all generations stood up the
podium. But mostly speakers were in their 40s, 50s or 60s.
As of October, 20th, 2012, 38 sessions of Speaker’s Corner
were opened, which were joined by 365 citizens.
‘Chung Chack Workshop’,
Policy–making with citizens Citizens' Hall Seoul Call Center, Dasan 120
Seoul Speakers' Corner,
where every Seoul citizen can speak up
Other
information

16 17
Budgeting System with the Participation of Citizens
▲Budgets
 The budget council with 250 citizens
With the announcement of the ordinance, the budget
council with citizens’ participation was established. 250
citizens were selected through a public contest and rec-
ommendations. In the public contest, 1,664 applied for
150 seats, recording 11:1 competition rate. Ages of the
applicants were varied from thirteen to seventy three.
In order to compensate the lack of expertise of citizens,
education program on the finance and budget was
provided from June, 26 to July, 7th, 2012. The program
was opened to ordinary citizens as well as member of
the budget council, providing a valuable opportunity to
learn about the finance and budget of Seoul. The curric-
ulum included the current status of finance and budget
of Seoul, the Budgeting system with the participation of
citizens, and cases of domestic and overseas on the issue.
 The council with 8 sub-committees
The budgeting council with the participation of citizens
has eight sub-committees over following areas; man-
agement, economy and industry, culture and physical
education, construction and transportation, women and
child-care, and urban housing. Each department has 30
to 50 council members.
 Selection of 132 proposals through a public con-
test to improve the lives of Seoul citizens
In the public contest for the city project selection from
June, 25th to July, 20th, 2012, total402 project proposals
(worth of 198.9 billion won) were received.
Through a preliminary and sub-committee deliberation,
240 proposals (worth of87.6 billion won) were selected.
To enhance the transparency of finance management and
fair allocation of the budget of the city, a budgeting system
that involves citizens’participation was introduced.
In May, 22, 2012, 「The Ordinance for Seoul budgeting sys-
tem with the participations of citizens」was announced and
enacted after reflecting opinions of interest groups, and
experts through three sessions of co-workshop with civic
groups and two times of public hearing.
In September, 1st, 2012,‘ Fair for Budgeting system with
citizens’ participation’was held in Doldam-gil, Deoksu-
gung and Seoul City Hall Welfare Center. Through the
fair, total 132 project proposals (worth of 50 billion won)
were selected as projects for 2013.
Proposals that won the most votes of citizens were se-
lected as the project for 2013. Majority of proposals that
made the cut were the programs that took the under-
privileged into special consideration or projects that will
benefit citizens in general. Selected projects are included
in the 2013 city budget.The city council decides whether
to execute a project through deliberations and voting.
 Changes for the budgeting system with the par-
ticipation of citizens in 2013
Experts, the budget council, and citizens worked togeth-
er to produce improvement schemes for budgeting
system with the participation of citizens after fair assess-
ment of the 2012 performance. In order to circumvent
excessive competition among local autonomous dis-
tricts over budget allocation, equity among districts will
be considered and level playing field for competition will
be set in place. By strengthening the project deliberation
of sub-committees of the budget council, competitive-
ness of a project will be enhanced. The number of bud-
get council members will be expanded from 150 in 2012
to 200 in 2013.
In addition, there will be more education session for the
civil members of the budget council (from six hours to
nine hours). All of these measures and changes are ex-
pected to make the budget system more effective and
beneficial.
Budgeting
System with
the Participation
of Citizens

18 19
▶ SMG made job-creation a top priority of the city governance and has embarked
on implementing ‘2013 Seoul Comprehensive Policies for Job Creation’, investing
423.1 billion won (a 8.9% increase from the previous year) to create 210,000 new
jobs this year (12.7% up from 2012).
Among them, public works consist of‘Seoul New Deal work’, through which about
90,000 jobs in public works, cultural and education sector are provided. The New
Deal Work is promoted in association with other projects of the city governments,
providing opportunities to work as ‘Seoul Energy Preservation Promoter’, and ‘Safe
Return from Home to School Helper’.
2013 Job Creation
Jobs
ECONOMY
● Revitalize local district
economy
● Support Small and
Medium-sized Companies
● 2013 Job Creation
● Job Plus Center
● Support for young start-ups
● Foster creative talents
● Foreign Direct Investment
(FDI)
● Yeouido, the financial hub
district
● Seoul Global Center Building
● G Valley
● Dongdaemun, the number 1
fashion district
● UN Report
● WeGO
● E-governance for
super-cooperation
Seoul’s Economy Policy
for everyone
Economy City Seoul
2013’Job Creation Goal : 209,080 jobs
Jobs and Budget for Each Policy Object
Jobs
The youth
12,377 jobs,
KRW 55.7 billion
Women
37,903 jobs,
KRW 54 billion
The elderly
48,755 jobs,
KRW 56.4 billion
General
Citizens
82,809 jobs,
KRW 184.6
billion
The disabled
2,216 jobs,
KRW 5.5 billion
Low-income
class,
25,020 jobs, KRW
66.9 billion
'12
3,885
'13
4,231
8.9%
KRW 34.6 billion
(Unit : KRW billion)
Budget for Job Creation
'12 '12 '12
185,516
83,111
102,405
'13 '13 '13
209,080
92,554
116,526
12.7% 11.4% 13.8%
23,564%
9,443%
14,121%
(Unit : %)
Job Creation Public Sector Private Sector
Seoul-Type
Industry Cluster
Seoul, the Smart
City
Economic
Activities
by foreigners
An economy
that benefits
everyone

20 21
Basic right to life, the pursuit of happiness
of beneficiaries in a gradual manner from 1000 teams in 2009 to 1300 and 1500 in
2013 and 2014 respectively. Seoul also plans to launch a program to provide a sec-
ond chance for young entrepreneurs whose first venture failed within three years.
In particular ‘Seoul App Start-up Center’ which specializes mobile application
business, provides free office spaces and various test equipment for smart phone
app developers and IT entrepreneurs. Since the opening in 2011, 28 teams found
a nest in the center, and 10 teams have successfully launched a business, releasing
26 applications, and won 6 patents and 4 trademarks. In order to nurture App de-
velopment business as a Seoul-Type Smart Strategic Industry, the city government
will launch the Second Seoul App Start-up Center, and promote an open contest
for application development using public data of Seoul.
▶ While many college graduates are struggling to find jobs, the small-and-me-
dium sized companies are experiencing severe labor shortage. To address this
contradiction, the city government embarked on a project. As a part of tailored
education and training for specific industries, the city is helping to foster qualified
workers by assisting tech companies in Seoul. The city is also about to launch a
‘Seoul Creative Lab’, an open platform institute that will contribute to forging a cre-
ative solutions for various issues. In 2012, 3,850 were trained under the program,
and total 10,210 are scheduled to complete the training by 2014.
▶ In May, 2012, SMG turned 1,133 irregular workers in the city government to
regular workers.
About 6200 workers who were indirectly hired to the city government through
subsidiaries in 2013 also benefitted from the measure and became full-time
workers. By directly hiring them, the city save various commission fees and taxes,
demonstrating the lack of fund cannot be an excuse to refuse the conversion. The
city’s measure marked milestone in employment policy of Korea, as many public
organizations and private companies followed suit and converted large numbers
of irregular workers to regular ones.
▶ Seoul became the first municipal government to establish its own job creation center
with the ‘Seoul Job Plus Center’, a permanent organization to assist job seekers. The center
is equipped with special desks to provide a tailored service for job seekers, be it women,
the youth, the middle-aged or the elderly. The center provides a service in a close networks
with other related department such as job information banks of many local autonomous
districts and other employment service organizations. Seoul Job Plus center has been
functioning as a hub for employment center in Seoul. In 2012, the center helped 8,268 job
seekers to land a job. As of 2012, the number of job seekers
▶ In addition, SMG is helping many young entrepreneurs who have difficulties in financing
their business despite excellent business items. Selected young businessmen are supplied
with free stationeries and office space, and receive monthly financial subsidies, if their
performance meets the necessary requirement. The city is also actively helping young
entrepreneurs to have credit guarantee in financing a seed capital, and in participating at
business exhibitions and other product promotions activities.
For the last four years, the program has nurtured 4,224 young entrepreneurs, and 1,850
businesses took off successfully, creating total 5,056 jobs. The city will increase the number
Opportunities for
part-time work-
ers to be full-time
workers
Job Plus Center
Support for young
start-ups
Foster creative
talents
▲SeoulJobPlusCenter
▼FosteringCreativeTalent–SCLstudentsat
creativityclass
1000 1300 1500
2009 2013 2014
(Unit: team)
Plan for Youth Start-up Recovery
Programs

22 23
An economy
that benefits everyone
▶ SMG has provided financial support to small and medium-sized companies to
help their stable corporation management, since the provision of working capital
in 1965. , In the 1990s, SMG enacted the ‘Ordinance for establishing and manage-
ment of funds to foster small and medium-sized companies’, and has supported
SMEs, of which were mostly in manufacturing business. Since 2000, the city gov-
ernment expanded the scope of support to knowledge-based service companies
and other corporations involved in government projects. As of late 2012, the
wholesale and retail accounts for the largest part of small and medium-sized com-
panies, with 207,840 businesses, followed by 161,461 service companies, 114,296
stores in culinary and lodging industry and 54,864 manufacturing companies.
SMG has invested the total 1113.5 billion won in loan support to foster small and
medium-sized companies.
▶ SMG has amended ordinances of 25 local autonomous districts to protect the businesses
of mom-and-pop stores and small and medium-sized companies. In addition, SMG works
to prevent large business from dominating businesses through various measures, including
opening days-restriction of big retailers. In addition, to help small retailers to reduce logis-
tical costs, SMG founded a Logistics Center for Small and Medium-sized stores in southern
Seoul (Yangjae-dong in Seocho-gu) in March, 2012, streamlining the product storage, deliv-
ery, packaging process through joint operation.
In addition, through the ‘Traditional Market Modernization Project’, SMG completed the
modernization of 22 traditional markets in 2012, and established 34 joint-delivery centers
for traditional markets. Since the modernization, the average number of visit to those mar-
kets increased from 26.1 to 39.1, and the satisfaction level of customers increased to 89.9%.
Along with these initiatives, SMG introduced the concept of‘tourism’to the traditional mar-
ket management in February, 2013, and introduced a double-decker bus for tourists around
15 traditional markets, such as Dongdaemun and Gwangjang Market.
Other measures to help small stores includes a “Super Doctor” program, which provides a
customized consulting service for owners of the small and medium-sized supermarkets in
areas including analysis on location, commercial opportunities, store layout, and product
combination.
Revitalize
the local district
economy
Support Small
and Medium-sized
Companies
▲SeoulMayorParkWonSoonattheTraditionalMarket
Customer satisfaction level recording the facility
modernization at traditional markets
 High satisfaction with
the“Advancement
of management”,
“Modernization of
basic infrastructure”
 Low satisfaction with
the“Modernization of
convenience facilities”
and“Modernization of
the PR center“
Advancement
of
management
Modernization of
basic infrastructure
Modernization
of convenience
facilities
Modernization
of
the PR center
▼SeoulSmallandMediumDistributionCenter

25
Basic right to life, the pursuit of happinessSync SEOUL 01. PEOPLE_ CITIZEN
24
▶ Seoul Digital Industry Complex or G Valley, the one and only national industry complex
in Seoul, is transforming itself to become a leading complex in the high tech, knowl-
edge-based industry.
The forerunner of the G Valley is ‘Gurogongdan or Guro Industry Complex’, which led the
1960s~1970s manufacturing boom in Korea with many of its textile and sewing businesses.
In 1997, the complex transformed itself to become a Seoul digital industry complex under
‘Guro Industry Complex Modernization Plan’. Since then, the complex is leading IT, fashion,
and publishing industries of Korea. The number of industry centers increased from 3 in 1997
to 104 in 2013, and the Valley has grown to be a massive industry complex with 11,000
companies and 150,000 workers.
In line with the transformation, SMG announced the‘G Valley Take-Off Project’and has been
proceeding with twenty new projects to cement the position of G Valley as a leading clus-
ter in fashion and IT industry. The projects include programs to assist infrastructure building,
marketing activities of small and medium-sized companies to penetrate the global market.
In the meantime, companies in the complex reciprocated the support of the city govern-
ment and the local autonomous district with‘One more job for one company’campaign. It
is expected that the complex will continued to be evolved to have better working environ-
ment and contributed to make shared prosperity for employers and employees.
Dongdaemun,
the number 1 fashion
district
G Valley ▶ SMG started the ‘Seoul Fashion Creativity Studio’ project, fostering a promising
urban industry, fashion, along with other initiatives such as ‘Seoul Fashion Week’,
‘Seoul’s 10 Soul’, a project to nurture promising designers.
 SFCS : Seoul Fashion Creative Studio
SFCS, which is located in Dongdaemun, the center of the fashion industry, is a
project to foster young designers who are equipped with creativity and originality.
By providing a work space, photo studio, show-room for individual or group of
designers, and by supporting designers with tailored assistance in penetrating
markets or other marketing activities, the studio has contributed to encouraging
designers to start their own business and launch their own labels.
 Dongdaemun Design Plaza(DDP) and Park
Dongdaemun Design Plaza(DDP) is a new landmark of Seoul, which is expected to pre-
vent the spread of slum as the Dongdaemun stadium, built in 1926 grows rusty with
time, while meeting the demand for spaces and park for culture and leisure activities. The
construction of DDP began in 2009, and the opening is scheduled to be in March, 2014.
Dongdaemun is a fashion mecca that has long grown to be a cluster of fashion in-
dustry on its own. By making the most out of the geographic traits, DDP is expect-
ed to create various added values, by strengthening the global competitiveness of
creative industry such as design or fashion, increase the revenue of the Dongdae-
mun fashion industry and promote tourism in the area.
 Fashion Week
The Seoul Fashion Week, organized and hosted by SMG in every spring and fall,
has become a prominent fashion event. Throughout the Fashion week, numer-
ous fashion shows such as Seoul collection and ‘Generation Next’ for new young
designers are held. ‘Fashion Fair’, an export exhibition is also held during the week
along with other events hosted and joined by Seoul citizens.
Seoul-Type
Industry Cluster
▲GValley

26 27
Economic Activities by foreigners
In 2012 Global Financial Centers Index (GFCI), the index
that assesses the financial competitiveness of major cit-
ies, published by Z/Yen, a British consulting group, Seoul
ranked 6th
, 5 places higher from the previous year. To
become a Top 3 Asia Financial Hub, SMG has enacted an
ordinance to support financial centersin 2007 and has
worked to attract global financial institutions to Seoul.
In2012, SMG designated Yeouido as the financial center
of Seoul. In addition, SMG founded the International Fi-
nancial Center Seoul (IFC Seoul) in November 2012,as a
part of initiatives to foster the Yeouido district as a finan-
cial cluster, where multinational global financial institu-
tions are intensely located. The city government also has
run a global business support center for foreigners in
Yeouido, and designated clinics for foreigners.
Yeouido, the financial hub district
Since the 2008 global financial crisis, Foreign Direct Invest-
ment (FDI) in Seoul increased significantly. The amount of FDI
in Seoul recorded the highest in 2012 since the global finan-
cial crisis, with 5.911 billion dollars, a 41.3% increase from the
previous year. With a goal to attract 6.8 billion dollars of FDI in
2015, SMG plans to promote FDI attraction initiatives tailored
for each country and region, such as Japan, China, U.S and EU.
In the meantime, the rapid increase of foreign-invested
companies has brought about many economic benefits.
From 2000 to 2010, the production effects of FDI accounted
for 3~4 % of GDP in Seoul, creating about 50,000 to 60,000
jobs on annual average. In addition, Seoul’s ranks in the
Global Financial Centers Index (GFCI) rose from 53rd
in 2009
to 6th
in 2012, demonstrating its potential to become a
financial hub for Asia.
Foreign Direct Investment (FDI)
The Seoul Global Center Building, which opened in
Jongno, in June, 2013, is the Korea’s first and largest one-
stop service center for foreigners. Public entities such
as Seoul Global Center, Immigration Office, Seoul Inter-
national Dispute Resolution Center, diplomatic offices,
global banks, and international organization offices are
located in the Seoul Global Center Building.
Most notably, as the Seoul Global Center functions as
the control tower for 42 support center for foreigners in
Seoul, it is expected to have synergies along with other
foreigners-related institutions. All of these led to the ex-
pectation that Seoul Global Center building will emerge
as a landmark for global city Seoul.
Seoul Global Center Building
Economic
Activities by
foreigners
Currently, SMG is running or supporting total 42 for-
eigners support centers, including Global Village Center,
Global Migrant Center, Multi-cultural Family-Support
Center, Seoul Global Culture Tourism Center and Glob-
al Business Center. About twenty agents are providing
a consultation service for foreigners in nine languages,
including English, Japanese, and Chinese. The city also
provides a ‘Korean Class’, ‘Weekend Visiting Consultation
Service’, and‘Start-up College for foreigners ’among oth-
er services.
▼SeoulGlobalCenterBuilding
▼Yeoui-do–afinancialhub
▲ForeignDirectInvestment

28 29
Seoul, the Smart City
Item Indicators Unit 2013 2014
Long-term
(2020)
Building a basis
for open and
communicative
municipal
administration
No. of Seoul Metropolitan
Government website visitors
10,000
persons/
day
20 23 35
No. of DB disclosed to public
by Seoul Metropolitan
Government
Types
(cumu-
lative)
100 150 150
Realizing a
smart Seoul
system
No. of public wireless Internet
Infrastructure
AP
(cumu-
lative)
3,167 6,470 10,430(’15)
No. of educators for teaching
information alienated group
the smart technologies
Persons 7,000 8,000 10,000
No. of computers distributed
to information alienated
group
Units 2,700 3,000 3,000
Realizing a
sharing and
cooperative
smart
administration
No. of administration
information system staff
% 86 87 90
No. of smart App experts Persons 720 720 10,000(’16)
Creating the
best smart ICT
environment in
Seoul
Current status of
informCurrent status of
information protection
infrastructure ation
protection infrastructure
% 80 85 90
No. of IT information resources
service managers
% 89 91 92
In February, 2013, International Telecommunication
Union(ITU), an UN agency, released a report referring
Seoul as notable Smart City. The report contained de-
tailed introduction of smart administration services of
SMG, provided by harnessing excellent IT infra, mobiles,
virtual stores in Seoul, while enabling active engagement
of citizens.
In addition, in the Global E-Governance Survey, a bi-an-
nual report released by Rutgers University, U.S, and Seoul
has been ranked 1st for five consecutive years. All of
these achievements demonstrate that Seoul has become
a top e-governance city in the world.
UN Report
SMG has actively shared its expertise and experience in
e-governance with cities of developing or under-devel-
oped countries. As a part of the efforts, SMG founded
World e-Governments Organization of Cities and Local
Governments (WeGO) in 2012, the world e-governance
organization of cities. Currently, 72 cities in the world are
enrolled as member of WeGo, and SMG has run work-
shops and educations centers for the public officials of
member cities.
WeGO
Without being complacent with the achievement as
the best e-governance city, SMG has begun to build IT
infrastructure, which will allow Seoul citizens to enjoy IT
Services with their mobiles and forge‘super cooperation’
anytime, anywhere by 2015. As part of the project, SMG
plans to process public data, allowing them to be uti-
lized for various objectives by citizens through mobiles.
For instance, by converging data on a floating popula-
tion provided by a private company with administrative
bus route data of SMG, one can find out the best route
for late night bus. In addition, SMG will embark on IT
environment upgrading, expanding the number of mo-
bile batteries recharging service center and public WiFi
service locations from 1,717 in 2013 to 1,430 in 2015, al-
lowing citizens to access to information on the internet
with their mobiles.
E-governance for Super Cooperation
Seoul,
the Smart City
▲WeGO
Key Policy Indicators
Statistics in Seoul http://stat.seoul.go.kr/ Economic indices http://www.si.re.kr/ecm2
Jobs http://economy.seoul.go.kr/job Investment Attraction http://economy.seoul.go.kr/investment
Web Sites
for Reference

31
Basic Rights
for Better Living
▶ The minimum cost of living is the least amount of money to sustain a life. When
income of a household falls short of the minimum cost of living, the members of
the household are eligible to receive welfare benefits based on the National Basic
Livelihood Security System.
Since 2002, the number of the welfare roll cut in Seoul was on a steady increase
due to the breakdown of families, poverty, and unemployment among other
factors. But from 2010, the number started to decrease, which can be attributed
to the introduction of a new welfare management system. In 2010, the Ministry
of Health and Welfare adopted‘Happiness e – Eum Social Welfare Integrated Man-
agement Network’and began to manage the data of the National Tax Service, the
Ministry of Land, Transport and the Maritime Affairs and the National Health In-
surance Corporation. The integrated management of the data ultimately revealed
the real income and asset of the beneficiaries and excluded those who were not
eligible for the welfare benefits.
The rate of recipients of the national basic livelihood welfare benefits in Seoul was
2.05%, 1.97% and 1.92% in 2009, 2010, and 2011 respectively. However, many civic
groups are demanding that the requirements related with a person under obliga-
tion to support should be scrapped, for the requirements standards are too severe,
and many people in need are increasingly excluded from the benefits as they
failed to submit the documents explaining why their estranged a person under
obligation to support does not meet his/her duties or how their relations with a
person under obligation to support were severed.
More inclusive
welfare
WELFARE
Basic Rights for
Better Living
Women
Underprivileged
Youth
● Support for the marriage migrant
women
● Project for reliable childcare
services
● Provision of 80,000 public rent
housings
● Seoul-Type Certificate System for
disability -free
● No-Despair, All-Hope Project
● Young adults’Internet-addiction
Healing
● More inclusive welfare
● Welfare Standard for Seoul
Citizens
Seoul’sWelfare policy
for everyone
Welfare City Seoul
2009 2.05%
2010 2.05%
2011 1.97%
2012 1.92%
The rate of National
Basic Livelihood Welfare
beneficiaries in Seoul

32 33
Sync SEOUL 01. PEOPLE_ CITIZEN Basic Rights for Better Living
▶ The SMG became the first munic-
ipal government to devise a welfare
standard for its citizens and announced
[Seoul Citizens’ Welfare Standard], to
ensure that anyone who had been
lived on the margins of the society can
be benefited from welfare system with-
out any discrimination and have hopes
for better lives.
The welfare standards clearly stipulates
the ‘minimum level’ and ‘optimal level’
in five areas that have a huge impact
on citizens lives; income, housing, care,
and education. SMG plans to achieve
the objectives in these 5 areas with 102
programs. The‘minimum’level specifies
the minimum level of decent life that
every citizens is entitled to have, and
the ‘optimal level’ refers to the more
comfortable and qualified lives that a
citizen can enjoy.
Compared to the Korean government’s
requirements standard for welfare ben-
efit eligibility, SMG applies less severe
requirement regarding a person under
obligation to support and income
level, providing 190,000 impoverished
people who had not received gov-
ernment benefits with subsistence
income, which is 50% level of the basic
livelihood income benefits, and the
same level of benefits for education,
childbirth, funeral service, and others
in the national basic livelihood welfare
system.
The minimum standard for housing
stipulates that rent fees should not ex-
ceed 30 % of one’s income and there
should be at least 43m2 for resident
space. By expanding the supply of
public rent housing and voucher for
housing, the SMG will strengthen sup-
port for housing expenses.
As for the Care, the Standard states that
caring expenses should not exceed 10
% of a household income. SMG plans
to provide more national and public
child-care services, with a goal to make
national and public facilities account
for more than 30% of all child-care cen-
ters. In addition, SMG will make sure
that no citizen is left without necessary
healthcare due to economic or geo-
graphic conditions and every child’s
right to be educated will be fulfilled
based on the Standard. Thereby laying
the foundations to guarantee all the
basic rights of Seoul citizens, SMG has
begun its efforts to deliver its pledges.
Based on the Standard, 29.2% of the
total budget will be allocated for the
welfare.
In order to ensure those who live in poverty can get welfare benefits, the SMG plans to
gradually ease the requirements standards of the level of asset and income of a person un-
der obligation to support while strengthening monitoring activities on benefit frauds.
[Eligibility standards for the National Basic Livelihood Welfare benefits]
 Both the recognized income level and the maintenance obligators-related requirements
should be met.
 Types of benefits : Livelihood benefits, housing benefits, education benefits, childbirth
benefits, funeral benefits, and medical benefits.
- Recognized income level : Below the minimum cost of living. (1,546,000 for a four-person household)
- Eligibility based on the Person under Obligation to Support : A recipient should have no person
under obligation to support. Even though there exists a person under obligation to support, he/
she should be unable to render support; or a recipient should be unable to be supported.
- Scope of Persons under Obligation to Support : Recipients' of lineal relations (parents, sons, and
daughters, etc.) and their spouses. (daughters-in-law, sons-in-law, etc.)
Welfare Standard
for Seoul Citizens
2013 Minimum living cost
of living and cash wages
(Unit: KRW)
Minimum living cost 572.168 974.231 1,260,315 1,546,399 1,832,482 2,118,566 2,404,650
No. of households 1person 2person 3person 4person 5person 6person 7person
468,453Cash wages 797,636 1,031,862 1,266,089 1,734,541 1,734,541 1,968,768
2010
21.4%
2011
24%
2012
26%
0
30
20
15
10
5
25
35
2013
29.2%
Seoul Citizens' Welfare Standard
welfare.seoul.go.kr
Welfare budget ratio of
the total budget

Sync SEOUL
34 35
housing’ for low-income household
with one or two persons, with a plan to
supply 630, 430, and 576 in 2012, 2013
and 2014 respectively.
In the meantime, SMG has embarked
on the‘Zzok-bang Remodeling Project’.
‘Zzok-bang’ is a type of housings with
an abnormally narrow space of less
than 3.3 m2,subjecting the resident to
live in a dehumanizing condition. T he
city government aims to improve the
living conditions for the least privileged
people through the remodeling proj-
ect. Through the project, facilities for
fire-fighting, electricity, and other util-
ities will be inspected and improved,
and the all the rooms in the district will
have a proper heating, insulation and
water proof functions. SMG also signed
a mutual agreement with landowners,
who agreed to keep the rents fees at
the current level for another five years.
For college students, the city want to
take a step further from just providing
certain proportions of multiple house-
hold houses or public one-rooms to
college students and decided to build
dormitories for the students. The city
will provide the land for a dormitory,
and local autonomous entities will pro-
vide funds for the construction. From
February 2012, promotion campaigns
to engage local autonomous entities
in the project have begun, and after an
agreement for launching a pilot proj-
ect, constructions began with a com-
pletion schedule of February, 2014.
In addition, Seoul has a plan to provide
▶ The newly built public rent housings of 20,000 will
be of a small size, reflecting the decreasing the average
number of household member. Furthermore, various
forms of housing will be provided for those who have
been subjected to live in a ‘Zzok-bang’, a kind of flop
house and other abject conditions.
Under the ‘Long-Term Safe Public Housing Program’,
private housings are provided for a rent with a contract
period up to six years.
In 2012, total 1,312 housings with 60m2space (for exclusive
use) with a less than 150million won of deposit were sup-
plied for Seoul citizens who do not own house, and whose
wages are less than70% of the average household income.
Another 1,370 houses are planned to be provided in2013.
Currently households with one or two persons account
for 46.7% of the total 3.5 households. And the number
is expected to increase to 62.5% by 2025, demanding
provisions of housings that accommodate small house-
holds. Seoul will provide the total 1,637 ‘Public one room
Provision of
80,000 public rent
housings
Plan for providing
800,000 sets of
tenement housing
New concept
Customer-oriented
20,157
20,000 new households
Existing 60,000 households
(59,203 households)
Construction
type
Housing site
development,
Bogeumjari housing
program, etc.
27,262
Purchase type
Maintenance project,
purchase of existing
houses in station-
influenced areas, etc.
31,941
(Unit : households)
No. of one or two person
households in Seoul
62.5%
2012 2025
46.7%
0
10
20
30
40
50
60
70
Increased
by 15.8%
Necessity for providing houses tailored to
household types
Underprivileged
Along with 60,000 public rent housings that had been on the
project before 2012, SMG plans to supply 20,000 more, provid-
ing 80.000 public rent housings in total. SMG plans to provide
15,160 public housings by 2011, and 18,516, 22,795 and 22,889
in 2012, 2013 and 2014 respectively.

36 37
deliberation by SMG Certificate Delib-
eration Committee are proceeded to
decide a grant of certificate.
Based on the third ‘Five-year plan
(2010~2014) for improving transfer con-
venience for the disabled and the el-
derly’, the city has been making efforts
to provide more the disabled-friendly
facilities in the public buildings, public
facilities, public housings, parks and
other places. The basic principle is
that facilities that enable a transfer at
the shortest distance should be put in
place for the disabled and those who
need extra help in movement.
As a result, the disabled, the elderly,
pregnant women and those who are
not free in movement now have bet-
ter access to public facilities. The city
continues to work to improve the lives
of the disabled and encourage their
engagement in social activities.
By having the disabled to lead the in-
spection and monitoring process of the
disabled-friendly facilities, the city also
contributed in creating jobs and social
work for the disabled. When monitoring
and evaluation reveals a problem, the
correction order is issued or fines are
imposed for improvement. However,
for buildings and facilities that were
built before 1998 when the law was
enacted to make the disabled-friendly
facilities mandatory, it is often difficult
to set up the related facilities without
changing a structure of the building or
the whole landscape. Therefore, many
land owners and managers’ active co-
operation is critical. In 2011 survey, it
was revealed that 86.5% or 446,017 out
of 18,161 building and 513,888 facilities
are equipped with the disabled-friend-
ly functions. In 2012, the inspection
process was even more strengthened,
achieving 87.4% proportions of the dis-
abled-friendly buildings and facilities.
dormitories in cooperation with autonomous districts (Gu) by swapping lands. Already,
Nowon-gu joined the project and swapped the land owned by the district with city-
owned land. As a result, a dormitory is under construction in the district, with a schedule to
be completed during second half of 2013. With the pilot project success, the city plans to
encourage more participation from districts for more provision of dormitories for college
students.
In terms of public rent housing, the city has provided 26,023 houses in prior to 2011, and
20,721 in 2012, and aims to provide the total 80,000 houses by 2014. Since available land for
housings, budget and other resources are limited, the city has spared no efforts to reduce
construction costs and provide more public rent housings that accommodate various
needs and demands in a sustainable manner.
In addition, the city will strive to increase the number of public rent housings up to the 10%
of total housings by 2020.
▶ The SMG makes sure that the disabled and the elderly have better access to facilities by
thorough inspections and management. In an innovative attempt, the city came up with a
certificate system in 2010, where the disabled themselves inspect and evaluate whether a
building has proper facilities and management for the disabled.
Until now, 16 buildings won the certificate for their the disabled-friendly facilities, start with
HomePlus Wolgok in 2010, Lotte Department Store Cheongnyangni center, Boomin Hospi-
tal, and NongHyup Department store by 2012. The number is expected to increase, making
Seoul more the disabled-friendly city.
Unlike other certificate system that charge fees, the SMG grants a certificate for no ex-
tra-charges. When an application for a certificate is made to Disability Policy Division of SMG
or to the disability department of a local autonomous district, an on-field inspection and a
Seoul-Type
Certificate System
for disability -free
▼Conveniencefacilitiesforpersonswithdisabilities
▼Housinggroundbreakingceremony
Public rent housings include housings
financed by the central government,
SMG, or the national housing fund. It also
include other various rent housings, such
as permanent rent housings, public rent
housings, national rent housings, redevel-
oped rent housings, rent housings for res-
idential environment, or housings repur-
chased for a rent that are bought by SMG
2009
0
2010
2
2011
4
2012
16
(Unit:facilities)
Year
The number
of certified facilities
The SMG web site for the disabled :
disability.seoul.go.kr
The number of facilities granted with Seoul-Type disability –free certificate

38 39
Women
Women
▲SupportforMarriageMigrantWomen
▶ Currently, 22% or 48,597 out of 220,687 multi-cultural families live in Seoul, making the
city the second large place to have multi-cultural families. The number is on the rise as the
number of marriage migrant increases for the last six years.
Systematic support and care for the children of low-income and single parent is imperative,
for those children are often neglected while their parent is struggling to make ends meet,
while a breakdown of the family and social biases leave them with emotional difficulties.
As for support for the low-income, single parent families, a household with a child aged 12
and under is provided with child-care subsidies, while a household with a middle or high
school child is receiving reimbursement for transportation and school supplies (entrance
fees and tuition fees for high school students are included). And for a low-income and
single parent household which has no shelter, the city-run welfare centers provide them a
place to stay until they gain financial independence.
The Multi-cultural Family Support Center runs various programs, including classes for Kore-
an and Korean culture, and assists the employment of multi-cultural families by providing
consultation and interpretation/translation service. The center also works to improve the
public awareness for the multi-cultural families. Other programs to improve welfare and
support financial independence of multi-cultural families include ‘Seoul Plan for Everyone’s
Happiness’which was launched in August, 2012.
Project for
reliable child-care
services
Support for
the marriage
migrant women
▶ While more women enter workforce, child-care facilities have not caught up
with the increased demand, subjecting women to struggle between work and
child-raising.
As more women began to have jobs, the utility rate of child-care facilities is on a
steady increase, with 83.9%, 87.4% and 88.3% in 2009, 2010 and 2011 respectively.
But with a lack of child-care facilities and inconsistent qualities of care services,
those who use a child care facility remain largely discontented. Seoul Survey re-
veals that the satisfaction rate for child-care service has been largely stalled, with
66.9% both in 2009 and 2010 and 67.8% in 2011.
To address this issue, the SMG has embarked on various programs.
In particular, as the introduction of free child-care benefits is expected to raise the
demand for child-care facilities, the city government has swiftly take actions. To
ensure that parents can leave their children with knowing they will properly cared
and nurtured, the monitoring on child-care facilities and education program for
teachers at the national and public child-care facilities will be introduced. The city
government made it a top priority to increase the number of national and public
child-care facilities. The city aims to provide a safe, nurturing child-care environ-
ment, increasing the satisfaction level for childcare facilities in Seoul.
2008
67.2%
2009
66.9%
2010
66.9%
0
2011
67.8%
0
75
65
60
55
50
70
80
Childcare facilities in Seoul
2010 20102011 20112012 2012
23.0
5.4
0
24.5
5.6
26.0
(Unit:10,000 persons)
National and public
childcare facilities
Total childcare facilities
Satisfaction rate for child-care service
SMG web site for child-care service :
iseoul.seoul.go.kr

40 41
Youth
▶ SMG has introduced the education and welfare programs for the youth, providing career
search opportunities and cultural activities for the high school 3rd grade and high students
who decided to start to work upon graduation.
 Life Design Workshop
A workshop composed with creativity and economy sessions. In creativity workshop, the
youth can have renewed perspective on their lives and design their own future. In the
mean time, the economy workshop teaches the youth the value and meaning of money.
 Career Talk“People and Books. Story of life and Career
A ‘Living Library’ program, where people who found their lifetime passion in work by defy-
ing social prejudices regarding education background meet the youth who are in search
for meaningful career and share their stories.
 Hope Talk,‘Youth, dream a different life’
A talk-concert in which two senior speakers with much life-experience and two juniors
who live a special life share their stories with students who are struggling to find a mean-
ingful career, and deliver messages of hope and encouragement. Through a live QA ses-
sion, speakers share their views on life, providing a clue for various problems facing young
students.
All of these creative programs garnered positive reviews, with the Life Design Workshop for
paradigm-shifting ideas on career and life, Career Week for small-group mentoring, and Talk
Concert with a live QA session. The city will continue to provide various programs to help
the youth, helping them to have a solid sense of identity and to find a meaningful career.
Young adults’
Internet-addiction
Healing
No-Despair,
All-Hope Project
▶ SMG is running‘I Will Center’to help the youth who are addicted to the internet
to recover from the addiction.
Since the adoption of the internet in Korea, the wide availability of the internet led
to the wide internet addiction among pre-teens and many young adults. About
20% or 2 million youth found to be susceptible to the internet addiction (National
Information Society Agency, 2006), illustrating the severity and urgency of the prob-
lem. Internet-addiction among the youth became a social issue as students who
are mired in the internet addition often fail to distinguish reality from the virtual
reality, having great difficulties in leading a normal life, and cause troubles at school
or home. Some of them ended up juvenile delinquency without any vision for their
lives. Internet addiction also found to detrimental to the health of the youth.
To address this issue, SMG has run the ‘I Will Center’ where internet-addicted youth
can get help in curing their addictions. I will Center provides customized programs
depending on the severity of the addiction while taking a comprehensive approach
to deal with the problem. Troubled youth can get counsel for prevention and cure
of the addiction. The number of youth who received a consultation from the I Will
Center to cure their internet and game addition is rapidly increasing, recording
290,000 by 2012, and the number of the youth who received prevention education
has exceeded 1.38 million. The center is educating many youth to be acutely aware
of the danger of the internet addiction and teach them to have self-discipline, help-
ing many youth at risk return to their normal lives.
The city plans to expand I Will Center for the health of youth by preventing the
internet addiction, promoting a campaign to use the internet in a beneficial way,
and providing programs to restore strong bond and function of a family. To ensure
the effectiveness of a program, networks with related organizations will be forged
and promoted.
Youth
I Will Center web site : www.iwill.or.kr

The city government has set up measures to protect the environment, enhance safety,
and improve the transportation system : save energy and produce renewable energy, send messages of
hope and strengthen public safety, and upgrade the public transportation system.
02City (Nature)
SEOUL
Vision 2030 for a Pedestrian-Friendly Seoul 63
Seoul Metropolitan Subway 66
Late-night Bus (Owl service) 68Transportation
The Bridge of Life 55
CPTED 58
(Crime Prevention Through Environmental Design)
Night Guides for Women 60Safety
One Less Nuclear Power Plant 45
Recycling and Upcycling 48
Food waste disposal system 50
Urban Farming 52Environment

Sync SEOUL 02. CITY_ NATURAL
44 45
In order to take proactive action against energy crisis and climate change, the
Seoul city government, in cooperation with its citizens, has decided to establish
and propel comprehensive measures regarding energy demand reduction and
renewable energy production. In doing so, the government, at least, expects the
demand for energy equivalent to electric power produced by a 1 Giga-watt nucle-
ar power plant to decrease until 2014 and hopes to achieve the energy self-suffi-
ciency rate of 20% until 2020.
▶ The annual consumption of electricity in Seoul is 46,903GWh, accounting for
10.3% of the entire nation. While the consumption is rising, only about 1.385GWh
of electricity is generated. Thus, energy self-sufficiency rate is just about 2.8%. Also,
renewable energy production represents only 1.5% of the total. As a result, the city
is on the verge of an energy crisis.
The city aims to become a sustainable city by boosting energy self-reliance
through saving and producing energy.
The ‘One Less Nuclear Power Plant Project’ has several goals: First, until 2014,
reduce energy demand by 2 million TOE, equivalent to electricity created by a 1
Giga-watt nuclear power plant. Second, increase energy self-sufficiency rate to 8%
until 2014, and to 20% until 2020. These will be achieved by saving energy and
expanding the production of renewable energy. Overall, the project will transform
Seoul from a being a heavy energy consumer to a large energy producer, help citi-
zens enjoy a sustainable life, and boost energy self-reliance of the city.
Increase energy
self-sufficiency rate
to become a
sustainable city
One Less Nuclear
Power Plant
2011 2.8%
2014 8%
2020 20%
ENVIRONMENT
● Increase the low energy
● Sun-Light City/Hydrogen
Fuel Cells/Energy Efficiency
Improvement /Eco-mileage/
Smart-illumination City
● Improvement of culinary culture
+ Different incentive increases for
each district
● Zero waste, Seoul 2030
● Creation of gardens on public
and private lands, Recovery in
communities
● Education for urban agricultural
professionals, Urban agriculture
exhibitions
Seoul’s Environmental
Policies For All
Environment City Seoul
One Less Nuclear
Power Plant
Food waste
disposal system
Recycling and
Upcycling
Urban Farming
The goal of increasing energy

46 47
One Less Nuclear Power Plant
● Installation of solar panels
- 1600 public institution and school
buildings, 130MW
- 8500 houses and commercial build-
ings, 160MW
● Production and utilization of‘Solar
Ray Map of Seoul city’
The map gives a general idea of how many
buildings can accommodate solar panels,
how much energy can be produced annu-
ally, and how much money can be saved.
● Establishment of‘Energy self-reli-
ant communities’
The goal is to build at least 1 community per
district, and increase the number to 25 until 2014.
● Voluntary energy saving
The city government provides incen-
tives according to the amount of ener-
gy savings (electricity, water, gas, and
district heating) at individual houses
and commercial places.
● Eco-mileage benefits
For every 6 months, the amount of en-
ergy consumed (electricity, water, gas,
and district heating) will be converted
into green-house gas emissions. An
incentive of KRW 50,000 will be given
if there is more than 10% of reduction
when compared to the average con-
sumption for previous two years.
Construction of the‘Sun-Light
City’with many solar energy sys-
tems installed
Eco-mileage
● Construction of hydrogen fuel cell
plants
- Intelligent energy demand control
through Smart Grids
- Introduction of household smart
meters : 100,000 in 2014 - 1.6 million
in 2016
● Construction of small hydro power
plants
- Incorporation of generators into
sports facilities : pilot projects for the
exercise cycles and elliptical trainers
at the city hall gym and 34 city-run
gyms.
● Construction of Smart-illumi-
nation City by combining IT
and illumination technologies
- Establishment of batch control
system for outdoor illumination
- Mandatory standards for the
brightness of outdoor illumination
(Established in 2013)
- Revision of the Light Pollution
Prevention Act
● Expansion of LED supply for
nongovernmental buildings: 7
million LEDs until 2014
- 2 million LEDs for public houses,
large commercial facilities, and
underground parking lots
- 5 million LEDs for large retailers,
department stores, multi-purpose
facilities
- LED Experience : Yongsan Elec-
tronics Shopping Mall
● Expansion of LED supply for
public buildings: 815,000 LEDs
until 2014
- 309,000 LEDs for government
complex and road infrastructure
- 490,000 LEDs for subway station
buildings (100% complete)
- 16,000 LEDs for underground
shopping complexes (100%
complete)
● Replacement of signs, security
lights near residential areas,
and street-lights with high-effi-
ciency lights
- Replacement of 3000 signs with
LED solar batteries every year
- 16,500 LEDs for security lights
near residential areas
- 124,000 LEDs for low energy-con-
suming street-lights
Hydrogen fuel cells to ensure
energy self-reliance for major
facilities
Establishment of
‘Smart-illumination City’through LEDs
● Public buildings
- Improvement of outworn facilities at
public rental housing
- Implementation of BRP (building ret-
rofit project) at city-run social welfare
facilities
● Nongovernmental buildings
- Implementation of BRP at ener-
gy-consuming, and middle and large
buildings
- Implementation of BRP at 100,000
detached houses
● Schools
Creation of low-carbon green cam-
puses
Improvement of energy
efficiency at houses, buildings,
and schools
Core parts
of the One Less Nuclear
Power Plant Project

49
Recycling and UpcyclingSync SEOUL 02. CITY_ NATURAL
48
 「Recycling Stations」 near residential areas: Recy-
cle bins stationed at designated places
Under this project, residents are encouraged to bring out
their wastes including papers, PETs, and metals, at a spe-
cific time, and sort them out in the recycle bins stationed
at public parking lots, empty lots, and play grounds.
Senior citizens who make their living by collecting and
selling recyclable wastes are assigned to take care of the
waste collection process. All the recyclable wastes are
sold to companies devoted to recycling. The companies
give money to the senior citizens in charge in return for
the recycled wastes.
 「Zero-waste project」 for public institutions, large
distribution centers, and schools which produce a
large amount of waste
(Reduce the number of volume-rated waste bags by half;
Assign large retailers as ‘Zero-waste store’)
The city government took the initiative in reducing the
number of volume-rated waste bags by more than 50%
and holding municipal officials more responsible by in-
structing them to write their names on the waste bag. Fur-
thermore, the city hall will guide officials in every depart-
ment to get more involved in recycling and to remove all
the personal trash cans. Every quarter, each department
will be evaluated whether it has actively participated in
recycling. Any department which broke the rules will be
given a warning.
Plans to encourage recycling
As for large distribution centers, over-packaging often
has negative impact on the quality of recyclable goods.
Thus, it is important to maintain the quality of these recy-
clable goods and to discourage the centers from adding
stickers or labels on plastic covers to publicize their prod-
ucts.This is because stickers also disable consumers from
recycling. Schools will sign MOU contracts with the Min-
istry of Education and carry out pilot ‘resource recycling
training programs’in cooperation with social enterprises.
 Free pick-up service for big electronic wastes,
Make use of SR-centers to increase the recycling
rate of electronics
Under the free pick-up service, provided for the first time
in history, the government plans to ensure that 90% of
refrigerators are preserved, compared to the current
20%, and that 17 million tons of greenhouse gases are
reduced.
The city hopes to become number one in recycling elec-
tronic goods. To do so, it is going to make sure that the
pick-up service firmly takes root in the nation and that
SR-centers will be operated to a full extent.
Prior to the pick-up service, only 20% of refrigerators
were preserved. This was because people who did not
want to be charged for the disposal of electronic wastes
illegally threw away their appliances. However, thanks to
the service, the rate has risen up to 90% and with the
decline of refrigerant leakages, environmental pollution
has been reduced dramatically.
Along with the reuse of resources, the collection of met-
als including iron, copper, and aluminum has led to the
reduction of greenhouse gas emissions by 1700 tons,
equivalent to 220 TOE. As a result, the ‘One Less Nuclear
Power Plant Project’showed some progress. Futhermore,
the city has founded Ecocity Co., Ltd.(SR-center), a social
enterprise, to promote the recycling of electronic wastes.
Recycling 3,000 tons of small electronics and 300,000 cell
phones is a goal for this year alone.
Current status of recycling
Recycling
and Upcycling
「Goals for Zero waste, Seoul 2030」
66%45.9%
2013 2030
Recycling improvement target
The city government plans to increase the recycling rate from
the present 45.9% in 2013 to 51.6% by 2016, to 57.3% by 2020,
and to 66% by 2030.To that end,‘Recycling Stations’have been
introduced where garbage bins for recycling are stationed and
‘Zero-waste projects’have been implemented in large distribu-
tion centers which produce a great amount of waste.
Recyclable wastes produced at home and commercial
places are sent to junk shops and district recycling
stations for reuse. And the rest are either incinerated or
buried. While policies promoting recycling of resources
increased the rate of incineration, the rate of landfills
went down. A rapid drop of food garbage caused the
rate of recycling to go down.
In 2011, the total amount of waste produced in Seoul
was 39,464 ton/day (10.6% of the entire nation): domes-
tic waste 9,440 ton/day (24%), construction waste 28,179
ton/day (71%), and industrial waste 1,844 ton/day (5%).
9,440 ton/day
Recycled 5,993 ton/day(63.5%)
Incinerated 2,345 ton/day(24.8%)
Landfills 1,102 ton/day(11.7%)Domestic waste
1,844 ton/day
Recycled 342 ton/day(18.5%)
Incinerated 175 ton/day(9.5%)
Landfills 739 ton/day(40%)
Ocean dumping 589 ton/day(32%)
Industrial waste
28,179 ton/day
Recycled 26,755 ton/day(95%)
Incinerated 139 ton/day(0.5%)
Landfills 1,285 ton/day(4.5%)
Construction
waste
Paper 944 ton/day
Metal 150 ton/day
Glass 365 ton/day
Plastic 301 ton/day Recycled waste

51
Food waste disposal systemSync SEOUL 02. CITY_ NATURAL
50
 Implementation methods will be set up, taking different factors into con-
sideration; the convenience of residents, financial conditions, and the out-
come of test-runs
Under the system, there are three methods which can be used: designated waste
bags, designated waste basket (with payment-certificate), and RFID (Radio Fre-
quency Identification). Each district will choose methods considering residents’
opinions and the outcome of test-runs.
 To reduce food garbage, improve culinary culture and provide different
incentive increases for each district
In order to lower food waste, the city is planning to encourage customers to order
the right amount of food at restaurants (a half or complete meal). Also, in the latter
half of this year, districts with a great reduction of food wastes will be provided with
subsidies or incentives.
Every day, 3,311 tons (based on 2012 data) of food gar-
bages are generated. Among those, households produce
2,233 tons, costing the city about KRW 138.5 billion
annually. To address this, the city has decided to launch
a volume-rated food garbage disposal system in 23 dis-
tricts from June 1st (Sat.).
Out of 4.16 million households, 3.57 million households
(85.8% of the total, 2.53 million for detached houses and
1.04 million households in public houses) must follow
the system rules. The project is expected to reduce food
waste production by 10~20% and lower collection and
transportation costs by from KRW 13.8 to 27.7 billion.
▲FoodWasteVolume-rateDisposalSystem
Food waste
disposal system
Detached houses
Small restaurants
(per household or
per business)
Designated
waste bag
- The least investment needed
- Convenient
Designated
basket
- Easy to in making compost out of
food garbage
- Improves aesthetic features of city
Apart-
ments
volume-rated
per household
Designated
waste bag
- Effective in reducing food wastes
- Convenient
- Efficient even when janitors are
not around
RFID(mea-
surement per
household)
- Effective in reducing food wastes
- Easy to keep track of statistics
volume-rated
per complex
(payment-cer-
tificate)
RFID(measure-
ment per truck)
- Easy to keep track of statistics
Designated
container(120ℓ)
- Convenient for residents(same as
the previous method)
- Low maintenance fees
- The least investment needed
MethodsClassification Advantages
Method Chart
Calculation : 2,233 ton/day (household production) × 0.2(reduction) ×
365 days × KRW 0.17 million/ton = KRW 27.7 billion

52 53
Urban Farming
Urban agriculture refers to agricultural activities carried out on
empty lands, buildings, and various living spaces in urban areas
for the purpose of learning, experiencing, and enjoying. Aside
from economic benefits, there are many other advantages in-
cluding the cultivation of safe food.
ernment will be using not only public
vacant lands, but also private lands by
renting them (2,500 sections in total).
By doing so, the number of urban gar-
dens grew from 100 (291,410 m2) to
1,673 (842,687 m2) in a year. The total
size has tripled.
 Educate professionals for urban
agriculture; Hold Urban Agricul-
ture Exhibitions
The urban agriculture project will in-
clude education programs to induce
citizens to participate. 100 urban agri-
culture professionals will be produced
this year, and more training programs
will be provided in many different dis-
tricts. Moreover, the government will
diversify educational institutions and
provide subsidies to establish Urban
Farmer Schools.
‘Urban Agricultural Map’ will be pro-
duced so people can readily under-
stand the status of urban agriculture
in Seoul. And Urban Agriculture Exhi-
bitions will be held to provide citizens
with an opportunity to visit and bench-
mark exemplary cases. This will help
improve urban farming cultures.
Last November, the city government
has announced an ordinance on the
promotion and support of urban agri-
culture in Seoul. By doing so, the gov-
ernment will turn Seoul into an ‘Agro-
City’and implement various policies to
improve citizens’quality of life.
▶ The city government plans to promote urban agri-
culture in living spaces to achieve the goal of creating
3.3 m2 of garden per household by 2020. With this goal
achieved, the size of the garden in urban areas is estimat-
ed to head for a 10-fold increase compared to the current
area of 0.3 m2 (As of December, 2012).
For urban agriculture, residents will either use lands
around their homes or rent public or private lands or
spaces. In addition, the city government will launch Ur-
ban Agriculture Committee, and provide agricultural ed-
ucation and agricultural healing programs.
 Create gardens by using private and public vacant
lands; Restore local communities
Instead of creating new areas for urban agriculture, the
city government is planning to allow every citizen to
participate in the project by using vacant living spaces
such as unused lands, and rooftop areas. Also, the gov-
Seoul City vegetable
garden size
※The public vegetable garden is 73ha in size,
which is approximately 12 times that of Jamsil
Sports Complex (6ha) (as of 2013)
2005 2007 2009 2011 2013
60
40
20
0
80

54 55
▶ Over the past five years, a total of 930 people jumped off bridges over the Han
River. Of the total, more than 100 people tried to take their own lives from the
Mapo Bridge, widely regarded as a popular spot among jumpers. To discourage
suicide attempts, the Seoul City government has installed signs and messages
of hope and inspiration along the bridge. Now, the Mapo Bridge is dubbed the
Bridge of Life.
The Mapo Bridge is the world’s first interactive bridge, equipped with guard-
rail sensors, mostly installed near suicide hot spots. As people walk by, motion
sensors light up and spit out encouraging messages. What used to be a dull, gray
structure has now been given a whole new look. Today, the Bridge of Life sends
out messages of life and hope to anyone passing by.
By offering friendly voice messages, the project aims to inspire and encourage
those overwhelmed with despair and provoke second thoughts among them.
From the beginning until the middle of the bridge, 20 episodes are displayed in
different styles. People can enjoy watching panoramic images depicting hope,
courage, love, and comfort.
In the beginning, most signs bear standard greetings and dialogues: Have you
eaten yet? Are you busy these days? How have you been? Doesn’t it feel good to
be outside walking on a bridge? Come back again for some fresh air! These dia-
logues sound comforting.
The bridge also features episodes on happiness and love in daily lives: Give
yourself a relaxing bath. When you feel sad or depressed, how about a bite of
Chungyang Red Pepper? / Old wounds from the past will be relieved by new
The Bridge
of Life
‘The Bridge of Life’
turning despair into
hope
SAFETY
The Bridge of Life
CPTED Night Guides for
Women
●‘The Bridge of Life,’
turning despair into hope
● Yeonmni-dong, Mapo-gu
● Gongjin Middle School,
Gayang-dong, Gangseo-gu
● Help women get home safe
● Patrol unsafe areas
Safety City Seoul
Seoul’s Safety Policies
For All

The Bridge of Life
5756
4
3
2
20
30
40
50
1
0
10
Illness,
disability
Family
feud
Sexual
assault
Internet,
game
addiction
School
performance,
school
entrance
issues
School
violence
LonelinessEconomic
poverty
0.7
1.3 1.7
2.7
3.4
19.6
20.5
44.3
(Unit: %)
(Unit: %)
※Source: National Statistical Office
Jumping to
death
91.067.7
Self-
immolation
(fire)
0.311.5
Group suicide 1.68.1
Poisoning 0.24.5
Cutting/
bleeding 4.34.2
Drug
overdose
2.02.6
Suffocation 0.61.4
Total youth
Type of suicide
Cause of youth suicide
pain, When you feel stunned, why don’t you sing? The best part of your life is yet
to come. / There is much more to come, Let’s fall in love. (Let’s love) / Apply an
ointment of love to the wounds of life. These help potential jumpers redefine the
value of their lives.
These images and messages were crafted and chosen by psychiatrists, civic
groups, and PR experts who have thoroughly analyzed psychological status of
those who thought of ending their lives.
Images add values to the joy and excitement of reading messages. Photos which
best describe the lyrics of a popular Korean song, “SanoRaMyun (As long as we
live),”are displayed on the bridge. Similarly, encouraging phrases modeled on the
song are offered: ‘SanoRaMyun, happy days will come.’ Pictures of delicious food,
along with messages like ‘What is your favorite food?,’ suggest that people go
back to their lives and try to find something that makes them happy.
‘Image Zone,’located in the middle of the bridge, features warm photos of family
members, friends, and lovers. The zone is created to remind people of wonderful
memories and the preciousness of life.
The city government plans to expand the project to include the HanGang Bridge
to help people feel connected and find comfort in messages and photos layed
out in different forms of storytelling.
For the first time in Korean history, the Grand award was given to the Bridge of
Life at the 2013 CLIO Award, one of the top 3 international advertising awards.
▲MapoBridge–BridgeofLife

59
Crime Prevention Through Environmental DesignSync SEOUL 02. CITY_ NATURAL
58
criminal psychologists, CPTED experts, National Police
Agency officers, experts on children and juveniles, com-
munity artists, and service designers. Based on the Com-
mittee’s opinions and site visits, Yeomni-dong, Mapo-gu
and Gong-jin Middle School in Gayang-dong, Gangseo-
gu were chosen for the city’s CPTED pilot programs.
While the former is a famous shanty town, the latter is
a school where many students are from poor families.
The program is an exemplary case in that CPTED strate-
gies are applied to city areas crowded with low-income
households.
Great changes were made. Up until now, people were
scared to walk around Yeomni-dong. However, in just 5
months since the launch of the CPTED project, crimes
and people’s fear dropped by 9.1% and 13.6%, respec-
tively. Meanwhile, an increase of 13.8% people felt at-
tached to their town.
As for‘So-geum Road (Salt road),’crime prevention effect
was 78.6% and the satisfaction level was 83.3%. The
▶ In October 2012, the Seoul City government launched
CPTED pilot projects for Yeomni-dong, Mapo-gu and
Gayang-dong, Gangseo-gu. While Yeomni-dong is a fa-
mous shanty town, there are many students from low-in-
come families in Gayang-dong.
Yeomni-dong is as a Public Order Zone designated to
safeguard the working class. However, conflicts are grow-
ing as tenants and immigrant workers are dramatically
increasing while the number of residents is rapidly de-
creasing.
The Seoul City government began CPTED pilot projects
in Yeomni-dong and Gayang-dong where residents are
most exposed to crimes and insecurity. CPTED strategies
are used to deter criminals from committing crimes. This
is the first ‘Design Seoul’ project initiated to tackle social
issues. More policies linking social challenges and com-
munity designs will be implemented in consideration of
the needs of the underprivileged and the weak.
The CPTED Committee consists of 12 specialists including
1.7-km road connects all the crime hot spots. Different
sports facilities are available along the road which also
serves as a place for community gatherings.
For Gong-jin Middle School of Gangseo-gu, hardly a
paragon of education and welfare services, perception
of disorder and fear of crime dropped by 7.4% and 3.7%,
respectively. On the other hand, collective efficiency
and attachment to school grew by 2.3% and 1.4%, re-
spectively. In particular, more people have begun to like
community facilities, with statistics up by 27.8%.
Two field studies and interviews on residents show that
there have been positive effects already. In addition,
more significant outcomes are expected when resi-
dents, students, and teachers fully utilize CPTED-based
community facilities.
Seoul City Department of Culture, Tourism, and Design
has a goal to expand CPTED projects across the city to
ensure that CPTED is incorporated into diverse policies
related to parks, houses, women, and safety.
CPTED
Crime PreventionThrough Environmental Design
- Assign 6 houses as So-geum Road“Keepers’
houses“
- Design So-geum Road : Develop a course for
exercise (1.7Km, 40 min.), Install sports facilities,
Create atelier in alleys
- Put up signs of locations and CCTVs on telephone
poles
- Dark, scary, and narrow alleys → 1.7km of
So-geum Road: a venue for sports activities
and social gatherings
- 6 houses assigned as Keepers’houses:
Covered in yellow, gates are easy to spot.
Emergency bell and IP camera help protect
residents in danger.
- 30 households joined community arts activi-
ties and volunteered to repair walls
Yeomni-dong,
Mapo-gu
- Set up‘DreamWalls’where teachers and parents
can monitor some dead zones and dangerous areas
through video tapes
- Create a small‘Dream Stage’where students can ex-
press their thoughts and feelings, and‘Dream Ground’
where they can relieve stress through exercise
- Korea’s top 7 designers includingYoon, Ho-seob, and 54
citizens volunteered to redesign and redecorate the school
- Launch reading, arts, and drama therapy programs
(Jul.~Aug. 2012)
- CCTVs are installed not to monitor, but to
video tape students who are joyfully playing
around
- Repaint dead zones and dangerous areas,
and transform them into‘Dream Stage’and
‘Dream Ground’
- The top 7 designers use color therapy to give
a whole new look to the plain, dull alleys
and stairs
Gong-jin
Middle Scool,
Gayang-dong
Gangseo-gu
Project details Achievements
▼CrimePreventionDesign
▲CrimePreventionDesign

60 61
Initiative to make Seoul safer for women
‘Night Guides for
Women’
Initiative to make Seoul safer for women:
▲StartingCeremonyforWomen’sSafeReturnHomeScout
▼ExplanationonComprehensivePoliciesforWomen’sSafeReturnHome
As a result, it can even become a stable source of jobs.
There are two main jobs of the Night Guides mostly
made up of local residents: First, they help women
return home safely between 10 pm and 1 am. Second,
they patrol unsafe areas.
Upon request of the service, the Night Guide arrives
at the meeting place 10 minutes early and checks the
path and directions to the applicant’s house. After the
applicant arrives, the Scout shows the ID card and gives
a tentative report to the head office. The Guide rechecks
the path with the applicant and follows her 1-2km from
behind.
A team of 2 Guides either walk with the woman or drive
▶ ‘Night Guides for Women’ aims to help women get
home safely and assign Night Guides to patrol danger-
ous areas. By doing so, the city government not only
strengthens its safety net, but also creates new jobs.
Launched on March 6, the project is part of the city gov-
ernment’s safety policies for women.
495 Night Guides have begun their services, safely taking
women home late at night. 15 districts including Jong-
no-gu, Jung-gu, Seongdong-gu, Mapo-gu, Dongjak-gu,
Gwanak-gu, and Gangdong-gu were chosen for the pilot
program and they each hired between 30 and 40 Night
Guides. If the program turns out successful and citizens
find it useful, the government will expand the program.
her home. The service is available only during weekdays.
To ensure that women feel safer, light batons are pro-
vided to lighten up dark streets. Also, service users are
given whistles to blow for help in case of emergency.
Furthermore, the Guides closely monitor areas prone to
sexual crimes and other areas near clubs and bars. The
city works with district police and provides one-stop
service when an emergency has been reported.
For a successful test-run of the program, the city and
local districts have been closely cooperating with agen-
cies concerned: Seodaemun-gu signed a MOU with the
district police and precinct offices work with the Night
Guides Head Office to guarantee women safety.
Operating System
Night Guides Patrol
Inform the user
about the Guide
User, Guide
Accompany Home
User, Guide
Conclude, Report
Guide → Head Office
Acceptance (Place, Time)
User, Guide
Application (120. District)
User
Patrol unsafe areas
Guide
Report the outcome
Conclude
Assign a mission
Form groups
District
Identify unsafe areas
District

62 63
TRANSPORTATION
Vision 2030 for
a Pedestrian-Friendly
Seoul
Vision 2030 for
Transportation in Seoul
11 Promises
▶ The city announced“Vision 2030 for Transportation in Seoul,”a 20-year vision for
public transportation and infrastructure including roads, sidewalks, and railroad
networks. In the past, the city policies emphasized vehicles, car ownership, and
economic growth. Under the new vision, however, the city hopes to address the
current issues regarding the transportation system by focusing on pedestrians, the
spirit of sharing, and environmental protection.
By keeping all the 11 promises layed out in the vision, the city plans to achieve‘Tri-
ple 30’goals by 2030: First, reduce car traffic by 30%. Second, shorten the average
commuting time by 30%. And Third, expand the use of different modes of green
transportation by 30%.
By 2030, the government expects the share of green modes including walking,
biking, and the use of public transportation to increase from the current 70% to
80% and the annual greenhouse-gas emissions per capita to decrease from the
current 1.2 tons to 0.8 tons.
 Pedestrian-first system
The city will expand pedestrian-only zones by doubling the current 10.13 million
㎡ of sidewalks and by closing roads (i.e. Sejong-ro) on certain days. At the same
time, public transportation-only zones will be extended and promenades con-
necting tourist attractions, cultural areas, and shopping districts will be created.
 Bicycle-centered environment
The city will increase bicycle-sharing services and link bicycle paths with neighbor-
hoods so that citizens can easily borrow bicycles and go anywhere they want. As a
result, bicycles will become a new mode of public transportation. Bicycle-sharing
services at Yeouido will be extended to key points in the city and be linked with
HanGang and other districts’bicycle-sharing services.
Vision 2030
for a Pedestrian-Friendly
Seoul
Seoul Metropolitan
Subway
Late-night Bus
(Owl service)
●Vision 2030 for Transportation
in Seoul
●24 billion passengers
(Lines 1-8)
●Line N26 and N37 now
available
Transportation City Seoul
Seoul’sTransportation
Policies For All

Seoul Best Policy in 2013 (Sync Seoul)

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