Key Findings Simplify360 has come up with March rankings of NBA Clubs, rating them as per their social score.  Here's a snapshot of the findings:-   1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days.   2.  Miami Heat is the most mentioned club on Twitter as well as on Facebook 3. Houston Rockets have the most engaged fan base on Facebook 4. LA Lakers are the most social club with an SSI score of 94 5. The big three clubs viz. LA Lakers, Miami Heat and Chicago Bulls have more than 47% of total fan following of the 30 NBA clubs on Facebook 6. Utah Jazz has the least SSI score. Only 16 of the 30 clubs have an SSI score of over 50 indicating the need for the clubs to concentrate on their social media strategy. Drop in your comments please.

1. Social Engagement of
NBA Clubs
MARCH, 2014

2. #1
LA Lakers is the most social
NBA club in March.
13
With an SSI of 13, Utah Jazz is
the least social NBA club
696K
Miami Heat had the maximum
number of fans talking about the
club
243K
Miami Heat got the maximum
number of mentions on Twitter
over the last month
8%
Houston Rockets have the most
percentage of fans talking about
on Facebook
16
The number of clubs with an SSI
score of over 50
WHAT WE HAVE FOUND

3. Rank Club name
SSI Score
(Mar 2014)
1 Los Angeles Lakers 94
2 Miami Heat 91
3 Chicago Bulls 85
4 New York Knicks 85
5 Oklahoma City Thunder 81
6 San Antonio Spurs 76
7 Houston Rockets 73
8 Los Angeles Clippers 68
9 Indiana Pacers 66
10 Golden State Warriors 60
TOP 10 MOST SOCIAL NBA CLUBS

4. SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE
AND TWITTER ENGAGEMENT SCORE
Rank Club Name Buzz Score
Facebook
Engagement
Score
Twitter
Engagement
Score
Total Score
1 Los Angeles Lakers 94 93 96 94
2 Miami Heat 91 90 94 91
3 Chicago Bulls 82 90 88 85
4 New York Knicks 88 83 81 85
5 Oklahoma City Thunder 85 80 73 81
6 San Antonio Spurs 76 75 76 76
7 Houston Rockets 79 68 65 73
8 Los Angeles Clippers 67 68 71 68
9 Indiana Pacers 70 64 62 66
10 Golden State Warriors 64 56 58 60
PARAMETER WISE BREAK UP OF SCORES

5. Image Source: http://bit.ly/1fPMvIS
The clubs are using social media to share updates of individual players and the club news in
general. They also post updates of latest offers and ticket availability of match days
Miami Heat is the most mentioned club on Twitter as well as on Facebook
Houston Rockets have the most engaged fan base on Facebook
LA Lakers are the most social club with an SSI score of 94
The big three clubs viz. LA Lakers, Miami Heat and Chicago Bulls have more
than 47% of total fan following of the 30 NBA clubs on Facebook
Utah Jazz has the least SSI score. Only 16 of the 30 clubs have an SSI score of over 50
indicating the need for the clubs to concentrate on their social media strategy
KEY FINDINGS

6. 243,490
194,073
141,389
130,899
108,036
101,436
99,863
79,197
77,262
77,244
73,410
57,337
57,095
50,757
50,579
Miami Heat
Los Angeles Lakers
Chicago Bulls
New York Knicks
San Antonio Spurs
Indiana Pacers
Houston Rockets
Los Angeles Clippers
Oklahoma City Thunder
Toronto Raptors
Golden State Warriors
Brooklyn Nets
Phoenix Suns
Portland Trail Blazers
Dallas Mavericks
MIAMI HEAT IS THE MOST MENTIONED CLUB
Twitter mentions of the top NBA Clubs, March, 2014

7. MIAMI HEAT HAS LESS FOLLOWERS BUT MORE MENTIONS THAN
LA LAKERS
0
50,000
100,000
150,000
200,000
250,000
300,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000
LA
Clippers
San Antonio
Spurs
Oklohoma
NY Knicks
Orlando Magic
Boston Celtics
Chicago Bulls
Miami Heat
LA Lakers
Brooklyn
Nets
NumberofMentions
Followers
Bubble size represents ratio
of number of followers and
number of mentions which
means they are creating
engaging content

8. 0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
PercentageofFacebookfansengaged
HOUSTON ROCKETS HAS THE MOST PERCENTAGE OF FANS TALKING ABOUT
ON FACEBOOK

9. SHARE OF FANS ON FACEBOOK
LA Lakers, Miami Heat and Chicago Bulls form almost 47% of fans on Facebook
Data as of March, 2014
21%
12%
14%
53%
Los Angeles Lakers
Miami Heat
Chicago Bulls
Rest of Clubs

10. Methodology Simplify360’s proprietary listening tool is used for
collecting the data and counting the number of
mentions for each company.
The parameters considered for Twitter and Facebook
were also gathered through Simplify360.
A total of 30 NBA Clubs were considered in the
analysis.

11. Simplify360 – The Leader of Social Business Intelligence
 Most admired brand for Social Media Research on Slideshare
 Top 10 Product Technology Company by TechSparks 2010
 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

12. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.

13. Leaders use Simplify360
Clients
Partners
Worldwide
Brazil and LatAM Saudi Arabia
USA
Worldwide
Singapore & India

14. THANK YOU
CONNECT WITH US

15. REPORT PREPARED BY:
AMBUJ GUPTA
Ambuj has joined Simplify360 as a summer intern. He is
currently pursuing his MBA in International Business from
the prestigious Indian Institute of Foreign Trade. A
sports fanatic, he enjoys photography, watching quality
TV shows and reading in his spare time.