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7 Essential
Elements
of a Perfect
Lead
Magnet
By Mayank Gupta
www.simplestartup.net
@Simple_Startup
Are you struggling to convert
website visitors into leads,
customers and clients?
Perhaps
you’ve tried
the following:
• Spent more money on advertising
(Facebook Ads, Google Ads, SEO
etc.)
• Re-designed your website
• Created more content for your blog
This is fine, but it’s not necessarily
the best way to convert website
visitors into qualified prospects.
Instead, what you probably need is
a compelling lead magnet.
WHAT IS A LEAD
MAGNET?
A lead magnet is essentially an irresistible offer
that you give away for free in exchange for
permission to follow up with a prospect -- usually a
name, email address and/or phone number.
WHY DO YOU
NEED A LEAD
MAGNET?
Why do you
need a lead
magnet?
• Positions you as a genuine authority or
solution to a problem
• Builds rapport and trust with your
prospects
• Helps you qualify your subscribers
• Fastest way to build an email list
WHAT ARE SOME
HIGH-IMPACT LEAD
MAGNET IDEAS?
15 High-
impact lead
magnet
ideas
• Checklist
• Cheat sheet
• Report/Guide
• Templates
• Tools/Resources
• Case Study
• Newsletter
• Training Video
• Interview
• Whitepaper
• Short eBooks
• Free consultation
• Software Download/Trial
• Quiz/Survey
• Free Shipping
7 ESSENTIAL
ELEMENTS OF A
GREAT LEAD
MAGNET
1. SUPER
SPECIFIC
1. Super
Specific
• Focus on one specific problem for a
specific market/audience
• Avoid using “Sign up for my newsletter” or
“Get latest updates” on landing page.
• Focus on creating one desired result for
your prospective customer or client
2. HIGH
PERCEIVED
VALUE
2. High
Perceived
Value
• Make it look professional (use high-quality
images and graphics)
• Can be offered as a stand-alone product
or service.
• Use value comparison pricing whenever
possible (i.e normally $47)
3. HIGH
ACTUAL
VALUE
3. High
Actual
Value
• Should deliver real value on the backend.
• Should should an immediate problem or
answer an important question.
• Can be easily sold as a stand-alone
product or service.
4. RELEVANT
TO YOUR
CORE OFFER
4.
Relevant
to Your
Core Offer
• Lead magnet should be related in some
way to your main product
• Logical next step would be to buy your
product or service after consuming lead
magnet.
5. EASILY
CONSUMABLE
5. Easily
Consumable
• Avoid using lead magnet that will take
days or weeks to consume.
• Should be consumed within 10 minutes
• Avoid giving away long 100+ page books
as a lead magnet (use as a low cost front-
end offer instead)
6. BENEFIT
DRIVEN
TITLE
6. Benefit
Driven
Title
• Create a title for your lead magnet that
focuses on the benefits.
• Avoid using titles like “How to lose weight”
and “How to be healthy”.
• Be specific. “5-Step Plan to Starting and
Launching a Business in 30 Days” or
“How to Get 25000 Visitors Per Month to
Your Blog”
7.
IMMEDIATE
GRATIFICATI
ON
7.
Immediate
Gratification
• People need immediate gratification.
• Don’t make them wait for your lead
magnet. Deliver it within 5-10 minutes of
signing up.
• Always focus on speed and fast delivery.
Download the
“7-Point Lead Magnet Checklist & Worksheet”
Get immediate access at:
www.simplestartup.net/lead-magnet-checklist
Want to create the perfect lead magnet
every single time?
If you liked this presentation, please spread the word!
(click to tweet or share on Facebook)

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7 Essential Elements of a Perfect Lead Magnet

  • 1. 7 Essential Elements of a Perfect Lead Magnet By Mayank Gupta www.simplestartup.net @Simple_Startup
  • 2. Are you struggling to convert website visitors into leads, customers and clients?
  • 3. Perhaps you’ve tried the following: • Spent more money on advertising (Facebook Ads, Google Ads, SEO etc.) • Re-designed your website • Created more content for your blog
  • 4. This is fine, but it’s not necessarily the best way to convert website visitors into qualified prospects.
  • 5. Instead, what you probably need is a compelling lead magnet.
  • 6. WHAT IS A LEAD MAGNET?
  • 7. A lead magnet is essentially an irresistible offer that you give away for free in exchange for permission to follow up with a prospect -- usually a name, email address and/or phone number.
  • 8. WHY DO YOU NEED A LEAD MAGNET?
  • 9. Why do you need a lead magnet? • Positions you as a genuine authority or solution to a problem • Builds rapport and trust with your prospects • Helps you qualify your subscribers • Fastest way to build an email list
  • 10. WHAT ARE SOME HIGH-IMPACT LEAD MAGNET IDEAS?
  • 11. 15 High- impact lead magnet ideas • Checklist • Cheat sheet • Report/Guide • Templates • Tools/Resources • Case Study • Newsletter • Training Video • Interview • Whitepaper • Short eBooks • Free consultation • Software Download/Trial • Quiz/Survey • Free Shipping
  • 12. 7 ESSENTIAL ELEMENTS OF A GREAT LEAD MAGNET
  • 14. 1. Super Specific • Focus on one specific problem for a specific market/audience • Avoid using “Sign up for my newsletter” or “Get latest updates” on landing page. • Focus on creating one desired result for your prospective customer or client
  • 16. 2. High Perceived Value • Make it look professional (use high-quality images and graphics) • Can be offered as a stand-alone product or service. • Use value comparison pricing whenever possible (i.e normally $47)
  • 18. 3. High Actual Value • Should deliver real value on the backend. • Should should an immediate problem or answer an important question. • Can be easily sold as a stand-alone product or service.
  • 20. 4. Relevant to Your Core Offer • Lead magnet should be related in some way to your main product • Logical next step would be to buy your product or service after consuming lead magnet.
  • 22. 5. Easily Consumable • Avoid using lead magnet that will take days or weeks to consume. • Should be consumed within 10 minutes • Avoid giving away long 100+ page books as a lead magnet (use as a low cost front- end offer instead)
  • 24. 6. Benefit Driven Title • Create a title for your lead magnet that focuses on the benefits. • Avoid using titles like “How to lose weight” and “How to be healthy”. • Be specific. “5-Step Plan to Starting and Launching a Business in 30 Days” or “How to Get 25000 Visitors Per Month to Your Blog”
  • 26. 7. Immediate Gratification • People need immediate gratification. • Don’t make them wait for your lead magnet. Deliver it within 5-10 minutes of signing up. • Always focus on speed and fast delivery.
  • 27. Download the “7-Point Lead Magnet Checklist & Worksheet” Get immediate access at: www.simplestartup.net/lead-magnet-checklist Want to create the perfect lead magnet every single time?
  • 28. If you liked this presentation, please spread the word! (click to tweet or share on Facebook)