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9 VECÍ, KTORÉ BY STE MALIVEDIEŤ O ONLINE VIDEU(A NECHCE SA VÁM GOOGLIŤ),[object Object],Miro Šifra • miro.sifra@gmail.com • truestory.sk,[object Object]
10 % GOOGLE,[object Object],90 % SME.SK + TV.SME.SK + ,[object Object],FTF VŠMU + ZARAGUZA DIGITAL,[object Object],+ FAMU+ iHNED.CZ,[object Object]
1. ,[object Object],SÚ VECI, KTORÉ NEVIEME ,[object Object],POVEDAŤ INAK AKO VIDEOM,[object Object]
Obsahová stránka,[object Object],Čitateľa dostanem doprostred deja,[object Object],Dokáže cítiť atmosféru (iná ako z čítania) ,[object Object],Viem mu dodať zážitok z miesta ,[object Object],Čitateľ vie, s kým hovorí - transparentnosť,[object Object]
Propagačná stránka,[object Object],Niektoré veci sa nedajú napísať, mnohé sú zrozumiteľnejšie na videu = rozšírenie vlastných možností,[object Object],Video sa ľahšie šíri = viac ľudí uvidí moju prácu ,[object Object],Texty s videami sú čítanejšie ,[object Object],Pridaná hodnota pre užívateľa = vyznievam dôveryhodnejšie,[object Object]
2. ,[object Object],VIDEO DOKÁŽE ROBIŤ KAŽDÝ,[object Object],(A SKORO ZADARMO),[object Object]
ČAS,[object Object],INVESTÍCIA,[object Object],ŠTARTOVACÍ BOD,[object Object]
Nepotrebujete nutne investovať, všetko už máte,[object Object]
1.,[object Object],2.,[object Object],4.,[object Object],3.,[object Object]
jaycut.com,[object Object]
Windows Movie Maker ,[object Object]
Adobe Premiere Elements = 80$,[object Object]
9 vecí, ktoré by ste mali vedieť o online videu
3. ,[object Object],ZABUDNITE NA TO, ČO VIDÍTE V TELEVÍZII ,[object Object]
9 vecí, ktoré by ste mali vedieť o online videu
[object Object]
obraz len ako ilustračný
hovoriace hlavy
hovorí redaktor
dôraz je na akciu
obraz je najdôležitejší
príbeh
hovorí postava ,[object Object]
Užívatelia na webe nepozerajú videá kvôli informácii ale kvôli zážitku ,[object Object]
4. ,[object Object],NEVIETE O ČOM TOČIŤ? ,[object Object],PÝTAJTE SA SPRÁVNE OTÁZKY,[object Object]
1. Aký mám názor a prečo je dôležitý?  > Videoblog,[object Object]
2. Ako to funguje? > Videorecenzia / predstavenie produktu ,[object Object]
3. Ako to tam vyzeralo? ,[object Object],> Reportáž  ,[object Object]
4. Ako vyzerá jeho (jej) bežný deň? ,[object Object],> Backstage story / profil ,[object Object]
Zložité veci píšte, točte jednoduché,[object Object]
Nemixujte, ušetríte si veľa problémov,[object Object]
Pridajte štipku humoru ,[object Object]
Príbeh dodá život,[object Object]
Postava + Akcia,[object Object],+ Subjektivita,[object Object],= Príbeh ,[object Object]
5. ,[object Object],TECHNICKÉ SCHOPNOSTI? NA ZAČIATOK STAČÍ MÁLO,[object Object]
RIEŠTE HLAVNE ZVUK,[object Object]
5 tisíc kamera =>5 tisíc mikrofón,[object Object],Používajte externý mikrofón,[object Object],Postavte si respondenta do ticha,[object Object],Vypnite rádio, hlúpo sa vám bude strihať,[object Object]
TROŠKA KOMPOZÍCIE,[object Object]
[object Object]
Robte rôzne veľkosti záberov (a podľa toho ich strihajte)
Nesekajte ľudí v kĺboch
Nosné diery sú hanblivé, netočte ich,[object Object]
[object Object]
Zoomuje sa nohami ,[object Object]
[object Object]
Robte dlhé zábery, zo 100 krátkych nestrihnete nič,[object Object]
Dávam vám 10 sekúnd,,[object Object],inak to zatvorím,[object Object]
9 vecí, ktoré by ste mali vedieť o online videu
Tretina dopozerala? Gratulujem, máte lepšie skóre ako ja,[object Object]
Robte video o jednej veci, druhú možno ani neuvidí,[object Object]
[object Object]
Nesnažte sa generovať „napätie“
Netešte sa z krásnej pointy – väčšina užívateľov ju neuvidí,[object Object]
9 vecí, ktoré by ste mali vedieť o online videu
7. ,[object Object],VIDEO NAJLEPŠIE FUNGUJE V SPOJENÍ S ĎALŠÍMI MÉDIAMI,[object Object]
Web je multimediálny.,[object Object]
9 vecí, ktoré by ste mali vedieť o online videu
9 vecí, ktoré by ste mali vedieť o online videu
Online video nepotrebuje niesť kompletnú informáciu,[object Object]
Video nikdy nepomenujte rovnako ako článok,[object Object],Čo takto prítomný čas? ,[object Object],Call to action slová zvýrazňujú,[object Object],Nepíšte: Relácia XY, diel 1 ale odpovedzte: Čo je vo videu dôležité? Čo treba v ňom vidieť? ,[object Object],Maximálne 3 videá/článok,[object Object],Tvorte logické celky – za video patrí medzititulok,[object Object]
8. ,[object Object],AMATÉRSKOSŤ NEPREKÁŽA. VOLAJTE TO „AUTENTICKOSŤ“,[object Object]
Väčšina stresu je z toho, ,[object Object],lebo si myslíte, že budete vyzerať zle.,[object Object],Budete.,[object Object]
Ako dosiahnuť prirodzenosť,[object Object],Nepamätajte si vety, ale kľúčové slová,[object Object],Nehovorte dlho, nechajte sa prerušovať,[object Object],Hľadajte osobu, s ktorou sa budete rozprávať  (vedľa vás? divák?),[object Object],Zapichnite oči,[object Object]
Nesnažte sa priveľa! ,[object Object]
9. ,[object Object],VIRÁL NEPOTREBUJETE,,[object Object],STRČTE RADŠEJ NOHU DO DVERÍ,[object Object]
Virál: ,[object Object],[object Object]
1 x message
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9 vecí, ktoré by ste mali vedieť o online videu

Notas del editor

  1. JayCut is one of the most powerful and versatile online video editing. It has all the features that you would expect from a desktop edition of this kind of programs, which makes it great for professional editors. Here you’ll find an easy-to-use timeline, attractive transitions, animated texts and a built-in player with which you can preview your masterpiece. Combine video sequences with images and music to come up with an excellent composition. Capture images from your webcam, narrate the action using your microphone and draw additional components. Once you’re done with the editing process you can save the resulting file on your PC,export it to your mobile phone or publish it on YouTube. JayCut is definitely a video editor worth trying.
  2. JayCut is one of the most powerful and versatile online video editing. It has all the features that you would expect from a desktop edition of this kind of programs, which makes it great for professional editors. Here you’ll find an easy-to-use timeline, attractive transitions, animated texts and a built-in player with which you can preview your masterpiece. Combine video sequences with images and music to come up with an excellent composition. Capture images from your webcam, narrate the action using your microphone and draw additional components. Once you’re done with the editing process you can save the resulting file on your PC,export it to your mobile phone or publish it on YouTube. JayCut is definitely a video editor worth trying.
  3. Zmenila sa podstata média.
  4. kobreguide
  5. The eyetracking data clearly show that a talking head is boring, even for 24 seconds. On the Web, 24 seconds is a long time -- too long for users to keep their attention on something monotonous.