Why zebra, and how do we do it? Well, it’s not about integrating everything under one roof, it's about having an integrated philosophy of creativity across everything that's offered. We believe in collaboration, we believe in teamwork we believe in collective energy and cohesive strength we believe in being able to experiment, we believe in having an open mind we believe in honesty we believe in hardworking we believe in giving things a second chance we are open to new ideas and experiences we are open to change we are open to cross pollination we are open to things that do not exist yet we hate bureaucracy we do not like complicating things in fact most of our hard work goes into minimizing complications and obstacles that come in the way of great work beyond that advertising and creativity is simple. As we say we do everything from z to a, in 1 and 0, so simple yet effective.